Derick Obura

• Developed and executed high-impact advertising campaigns across multiple platforms, utilizing a data-driven approach and strategic planning to achieve clients' business objectives and exceed expectations.
• Conducted comprehensive market research and competitor analysis to identify new opportunities and stay ahead of the curve.
• Partnered with cross-functional teams to implement targeted, multi-channel marketing initiatives that align with the client's overall marketing strategy. Analyzed vast amounts of campaign data and made informed decisions to optimize performance and deliver maximum ROI.
• Skillfully managed large budgets and monitored spending to ensure campaigns were executed efficiently and effectively.
• Maintained exceptional client relationships by providing regular updates, insights, and recommendations to enhance campaign performance.
• Stayed up-to-date with industry trends and advancements to bring cutting-edge solutions to clients and drive business growth.
• Demonstrated marketing mastery by delivering a 20% increase in revenue, 30% increase in brand awareness, and 20% improvement in campaign performance.

As a result of my outstanding performance and dedication as an assistant media buyer, I was recognized with a promotion to the role of a Junior Media Buyer, where I continued to strive for excellence and contribute to the success of the organization. My roles were:

• Implemented impactful advertising campaigns across Meta Ads, TikTok, Google, and Pinterest to reach target audiences and achieve campaign goals.
• Conducted thorough market research to identify key trends, target audiences, and advertising opportunities, leveraging this information to deliver strategic, data-driven solutions.
• Collaborated with cross-functional teams to develop and execute multi-channel marketing initiatives that align with the client's overall marketing objectives.
• Analyzed campaign data and made informed decisions to optimize performance and improve ROI.
• Managed budgets with precision and monitored spending to ensure campaigns were executed efficiently and effectively.
• Maintained strong client relationships by providing regular updates, insights, and recommendations to enhance campaign performance.

• Collaborated with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns.
• Delivered cost estimates on advertising plans and services to customers.
• Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.