Dephnie Wairimu
Sales & Marketing Operations Manager
Nairobi, Nairobi Province,Nairobi
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Sales and Marketing Manager
BREES BEES LIMITED
04.2024 - 10.2024
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Developed key account relationships for improved client retention and long-term partnerships.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 300% in sales between June and July.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Project Manager (ColgatePalmolive)
GOLDEN MARKETING LTD
3 2022 - 03.2024
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Identified plans and resources required to meet project goals and objectives with ColgatePalmolive.
- Monitored project performance to identify areas of improvement and make adjustments through weekly reports.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Handled a team of 85 merchandisers and 10 team leads
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Prepared detailed Bi-monthly and monthly reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Developed strong relationships with the client through regular communication updates, Trade visits, fostering trust and confidence in the team''s ability to deliver results.
- Ensures availability & visibility in 260 stores nationwide under 9 Key Accounts i.e Naivas, Carrefour, Quickmart, Chandarana, Cleanshelf, Khetias, Kamindi, Kassmatt and Defco
- Analysing and interpreting reports from an automation platform called VisitBasis and Vispera
- Using data visualisation tools like Power BI to drive better business decisions and next steps from data provided
- Ensured smooth running of all Colgate related daily operational activities and expectations from the client
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Conducted thorough market research to stay informed about trends impacting retail lending strategies and product offerings.
- Streamlined communication between warehouse and retail teams, improving coordination and overall productivity.
Project Manager (BIC East Africa)
GOLDEN MARKETING LTD
08.2019 - 03.2022
- Successfully led my team of 19 motorbike sales representatives in achieving their monthly sales target of Ksh4M and Ksh 59M yearly
- Delivered regular reports detailing account activities, progress towards goals, and recommendations for further growth opportunities.
- Implemented innovative solutions to address unique customer challenges, resulting in long-term partnerships and repeat business.
- Identified potential business opportunities by analyzing market trends and conducting competitor analysis.
- Negotiated contracts with key stakeholders, securing favorable terms for the company while maintaining strong client relationships.
- Developed new customer accounts by implementing targeted marketing strategies and sales presentations.
- Provided insightful feedback to management regarding customer preferences, contributing to the development of tailored offerings or improvements in existing products services.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Tracked key metrics and developed spreadsheets and data models.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Using data visualisation tools like Power BI to drive better business decisions and steps from data provided
- Ensures availability & visibility in 98 stores nationwide under 6 Key Accounts i.e Naivas, Carrefour, Quickmart, Chandarana, Cleanshelf, and Defco
- Liaison between the Client and the company for all project activities and warrant that they are met within time frame and cost
- Provide all information to the client via an automated platform called VisitBasis
- Doing daily reports on both the General Trade & Modern Trade teams
- Doing Daily assessment on the performance of both the General Trade & Modern Trade teams
- Weekly and Monthly report on KPI status and action points ie Availability and Visibility of the product
- Ensuring connectivity between the Regional Sales Manager from BIC and the sales team on the ground to come up with new strategies & goals and how to achieve them
Digital Marketing Executive
GOLDEN MARKETING LTD
05.2019 - 07.2019
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Created and managed social media campaigns to increase brand engagement.
- Distributed press releases to increase brand visibility.
- Conducted market research to identify new opportunities and target markets.
Digital Marketer
BIG SQUARE
11.2017 - 10.2018
- Built long-term relationships with key industry influencers through regular engagement on social media platforms.
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
- Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Launched influencer marketing partnerships, expanding brand reach and generating new leads.
- Collaborated with cross-functional teams to develop integrated marketing campaigns, driving brand awareness and customer acquisition.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Branch Manager
BIG SQUARE
09.2017 - 10.2017
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Ensure excellent and consistent sales for growth of branch revenue
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
- Complied with regulatory guidelines and requirements.
- Ensured regulatory compliance through diligent adherence to industry standards, guidelines, and company policies.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
- Balance and prepare financial statements for the branch
- Prepared internal and regulatory financial reports, balance sheets and income statements.
Admin Assistant
BIG SQUARE
07.2017 - 08.2017
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Assisted in onboarding new employees, providing training materials, and coordinating orientation schedules to ensure a smooth integration into the team.
- Assisted with human resources tasks such as updating employee files or submitting time-off requests per company policy guidelines.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
- Maintained inventory of office supplies and placed orders.
- Managed scheduling for executive team, balancing complex calendars to ensure optimal use of time.
- Streamlined office operations, implementing digital file management systems to reduce paper use and increase efficiency.
- Liaised between clients and vendors and maintained effective lines of communication.
Education
Bachelor of Science - Entrepreneurship
Moi University
01.2014 - 01.2019
International Computer Driving License - undefined
Nairobi Institute of Business Studies
01.2014 - 08.2014
Kenya Certificate of Secondary Education - undefined
Moi Girls School Nairobi
01.2009 - 01.2013
Skills
Team Leadership
B2B & B2C Operations
Problem-solving abilities
Analytical Skills
Brand-building strategies
Brand Marketing
Performance tracking and evaluations
Business Development
Task Prioritization
Competitor Analysis
CRM Management
Operations Management
Product Launches
Marketing planning
Personal Information
- Gender: Female
- Nationality: Kenyan
References
Available upon request.
Telephone
+254 718 966 951
Accomplishments
- Documented and worked on reports, using analytical tools like PowerBI to resolve the issue of low product availability on shelf which led to a increase in On Shelf Availability from 65 - 90% in 2 years.
- Used Microsoft Excel to develop reports and tracking templates.
- While at Colgate, I Supervised team of 95 staff members including 10 team leaders.
- Collaborated with a team of 6 distribtors acroos each region in the development and Lanch of BIC Miss Soleil and BIC Metal shavers.
- Achieved real time data from stores visited by introducing VisitBasis, a daily operations merchandiser tool for everyday tasks like Start / End of day tasks to ensure productivity of the team.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Languages
Swahili
Bilingual or Proficient (C2)
Interests
F1 Races
Timeline
Sales and Marketing Manager
BREES BEES LIMITED
04.2024 - 10.2024
Project Manager (BIC East Africa)
GOLDEN MARKETING LTD
08.2019 - 03.2022
Digital Marketing Executive
GOLDEN MARKETING LTD
05.2019 - 07.2019
Digital Marketer
BIG SQUARE
11.2017 - 10.2018
Branch Manager
BIG SQUARE
09.2017 - 10.2017
Admin Assistant
BIG SQUARE
07.2017 - 08.2017
Bachelor of Science - Entrepreneurship
Moi University
01.2014 - 01.2019
International Computer Driving License - undefined
Nairobi Institute of Business Studies
01.2014 - 08.2014
Kenya Certificate of Secondary Education - undefined
Moi Girls School Nairobi
01.2009 - 01.2013
Project Manager (ColgatePalmolive)
GOLDEN MARKETING LTD
3 2022 - 03.2024