Deogratious J. Adhiambo Otieno
Nairobi
Summary
Results-driven marketing specialist with extensive experience in event management and social marketing over a 15-year career. Led successful campaigns for major brands including TotalEnergies and BAT, focusing on strategic route planning and budget oversight. Notable achievements include the UNICEF campaign on breastfeeding and the FoodFiti initiative, reaching 1.2 million family breadwinners and 4.8 million household members. Strong track record in delivering measurable results and enhancing brand visibility.
Overview
21
21
years of professional experience
1
1
Certification
Work History
OPERATIONS MANAGER
AFTER SIX CREATIVES
Nairobi
01.2023 - Current
- Supervise daily employee workflows to maximize productivity and uphold quality standards.
- Develop key performance indicators to assess effectiveness of operational processes.
- Implement strategies that reduce operating costs while preserving high customer satisfaction levels.
- Conduct regular policy reviews to identify continuous improvement opportunities.
- Recruit, hire, and train team members in project application and customer service.
- Measure performance through KPIs and metrics for ongoing evaluation.
- Plan delivery routes and team workflows to enhance operational efficiency.
- Coordinate promotional initiatives to drive customer engagement.
SENIOR PROJECT MANAGER
GAME CHANGER MARKETING
03.2015 - 09.2022
- Ensured timely project delivery within budget while adhering to quality standards.
- Facilitated brainstorming sessions to generate work plans and production briefs.
- Developed checklists and critical paths for project execution.
- Maintained company equipment in optimal condition throughout projects.
- Compiled comprehensive reports post-project, providing clients with cumulative insights.
- Created pitching and internal operations budgets, streamlining expenditures within procurement guidelines.
- Collaborated with Finance to ensure timely availability of funds for project execution.
- Managed petty cash, reconciling expenses within three days post-project completion.
TEAM LEADER
EXP MOMENTUM
05.2011 - 02.2014
- Recruited, interviewed, and trained Brand Ambassadors according to job specifications.
- Collaborated with team members to exceed client expectations consistently.
- Maintained company materials, ensuring proper care and return in original condition.
- Identified cost-saving opportunities by reducing unnecessary expenditures and optimizing resources.
- Instilled team discipline to enhance overall productivity at all times.
- Provided detailed feedback reports on projects, implementing recommendations for continuous improvement.
- Managed key projects, including Nescafe Classic In-Store Campaign and Co-op Bank Branch Openings.
- Executed various campaigns such as Resolution Insurance Family Fun Day and Coca Cola World Cup Trophy Tour.
ACTIVATIONS SUPERVISOR
NESTLE KENYA
04.2006 - 12.2007
- Recruited, trained, and supervised team during Nescafe, Nestle Drinking Chocolate, and Milo activations.
- Achieved set sales targets during all event activations.
- Maintained promotional materials in excellent condition for future assignments.
- Oversaw logistics to ensure timely returns of materials to store.
Production Support Crew
Unilever Kenya
02.2004 - 12.2005
- Ensured packing of only high-quality products, including soaps and foods.
- Maintained stringent safety protocols by organizing workspace effectively.
- Kept work station consistently neat to promote efficiency and safety.
Education
DIPLOMA IN SALES AND MARKETING - Marketing Management, Sales and Sales Management, Advertising, Public Relations, Quantitative methods for Managers
Institute of Commercial Management
UK12.2007
CERTIFICATE IN SALES AND MARKETING -
Institute of Commercial Management
UK12.2006
K.C.S.E -
Lwak Girls High School
Siaya County12.2000
Skills
- Project management skills
- KPI development and tracking
- Cost reduction strategies
- Employee training and development
- Operational efficiency improvement
- Customer service excellence
- Policy analysis and review
- Performance measurement techniques
- Data analysis and interpretation
- Budget management skills
- Cross-functional communication
- Customer relationship management strategies
- Microsoft Office expertise
- Budgeting and forecasting techniques
Certification
A member of the Marketing Society of Kenya
Accomplishments
Won a runners-up award at the 2024 Marketing Society of Kenya Awards under the FoodFiti project
References
- Patricia Mbatia, C.E.O, Game Changer Marketing Ltd, patriciambatia@gamechangermarketing.co.ke, 0722 802814 / 0735 802814
- Laura Wekesa, Marketing Consultant, GAIN Kenya (FoodFiti), lwekesa@gainhealth.org, 0722 527567
- Evans Ondeje, CEO, After Six Creatives, ondeje@aftersix.co.ke, 0736 361548 / 0713 659538
- Carol Ngugi, MD, After Six Creatives, carol@aftersix.co.ke, 0722 785719
Brands Handled
- EABL - Guinness Smooth Launch and Consumer Activations
- EABL - Don Julio core launch and consumer activations
- GAIN Kenya - FOODFITI Pilot and Scale Up Last Mile Vendor and Consumer engagements
- TotalEnergies - Internal Events and Service Station Launches
- TotalEnergies Quartz Golden Spanner Mechanics and Consumer Campaign
- TotalEnergies Rubia Supa 6 Mechanics and Consumer Campaign
- TotalEnergies Hi-Perf Trader and Consumer Activations
- BAT - Sportsman to Rothmans Transition
- BAT - Rothmans Pack Upgrade Trader engagements
- BAT Staff Internal Events
- BAT - Velo Nicotine Pouch Launch, Trader and Consumer Activations
- Mutichoice - GOTV Digital Migration, Roadshows and Consumer engagements
- Samsung - S6 and S7 launches and consumer activations
- Capwell - Nutrigo In store wet sampling activations
- L’Oreal - Garnier In store activations
- Philips - Hair Clippers and Barbers Activation
- KimFay - Lucky Star Canned Sardines In store, Roadshows and special events activations
Timeline
OPERATIONS MANAGER
AFTER SIX CREATIVES
01.2023 - Current
SENIOR PROJECT MANAGER
GAME CHANGER MARKETING
03.2015 - 09.2022
TEAM LEADER
EXP MOMENTUM
05.2011 - 02.2014
ACTIVATIONS SUPERVISOR
NESTLE KENYA
04.2006 - 12.2007
Production Support Crew
Unilever Kenya
02.2004 - 12.2005
DIPLOMA IN SALES AND MARKETING - Marketing Management, Sales and Sales Management, Advertising, Public Relations, Quantitative methods for Managers
Institute of Commercial Management
CERTIFICATE IN SALES AND MARKETING -
Institute of Commercial Management
K.C.S.E -
Lwak Girls High School
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