DENNIS MAKAU KITAVI
Tawa
Overview
13
13
years of professional experience
Work History
Marketing & Business Development Consultant
Zanifu Ltd
01.2020 - 04.2023
- Duties and Responsibilities: Identifying and creating partnerships with potential businesses in different regions hence tap into their merchant network
- Negotiating and closing deals with input networks and input distributors
- Revenue growth by ensuring targets are achieved as per organisation budget
- Creating awareness of Zanifu financing products and solutions in the market where applicable
- Assisting the distributors Account Management, Zanifu projects and client engagements in liaison with Country Manager
- Partnership Growth-Ensure that new & Existing partnerships are optimised fully
- Provide support to agribusiness clients i.e
- Training, field assistance, demonstrations etc
- Maintain strong relationships with existing customers to ensure the user experience is positive
- Ensure superior customer service is offered at all times to all levels of clients
- Promptly identify and resolve problems directly impacting the client and escalate accordingly where required
- Risk management i.e Fraud management & Default Management
- Customer Acquisition- Onboard new Merchants, Partners in line with Zanifu expectation Engaging service providers and signing on payment providers, optimizing the existing payments and settlements of accounts
- Maintaining relationship with payment service providers such as Safaricom Mpesa, Flutterwave, Airtel Money, Interswitch, MTN amongst to ensure payment providers resolve payment issues/ delays for the company as a priority, improve payment conversion rate, and reduce channel fess, amongst
- Identify and define internal and external needs, articulating value proposition for the management, differentiating competition and positioning in concerned markets
- Serve as the lead in Zanifu's platform management for technology on all accounting and lending functions
- Manage the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization.
Marketing & Business Development Consultant
Editec (UK) Ltd (Premier Bet East Africa)
01.2016 - 01.2019
- Duties and Responsibilities: Engaging service providers and signing on payment providers, optimizing the existing payments and settlements of accounts
- Maintaining relationship with payment service providers such as Safaricom Mpesa, Flutterwave, Airtel Money, Interswitch, MTN amongst to ensure payment providers resolve payment issues/ delays for the company as a priority, improve payment conversion rate, and reduce channel fess, amongst
- Identify and define internal and external needs, articulating value proposition for the management, differentiating competition and positioning in concerned markets
- Researching and analyzing market trends, competitor offerings, demographics, and other information that affects marketing strategies
- Use research findings and analysis to provide direction to the business regarding upcoming marketing projects, new products or services, and overall strategy
- Managing all marketing for the company and activities within the marketing department
- Spearheading the development and implementation of marketing strategy in line with the company objectives
- Coordinating marketing campaigns with sales activities
- Overseeing and monitoring marketing budget and additional budget requirements
- Creation and publication of all marketing material in line with marketing plans
- Planning and implementing promotional and digital marketing campaigns
- Developing Digital Communication Strategies that are relevant for each segment, ensuring that Editec deliver's high-quality content that is relevant with key ROI metrics
- Managing and improving lead generation campaigns, measuring results
- Liaising with corporate communications department on brand promotions, agency, PR, and CSR initiatives
- Undertaking BTL activations i.e., Product demonstrations, wet & dry sampling activations
- Execution of the product demonstration units (PDUS) & Development of mechanics with route plans in conjunction with Route to market
- Building on the existing website and social media presence of the organization to raise the its profile and maximize downloads of its materials (in collaboration with the Knowledge Management & Marketing team).
Marketing & Business Development Manager
K3 Retails Electronics Sales
01.2013 - 01.2015
- Duties and Responsibilities: Calling potential customers to persuade them to purchase company products and services
- Accurately recording details of customers' purchase orders
- Processing all customer purchases accordingly
- Developing and sustaining solid relationships with customers to encourage repeat business
- Using sales scripts proffered by the company to drive sales and respond to customer rejections
- Developing in-depth knowledge of product and services to make suitable recommendations based on customers' needs and preferences
- Continually meeting or exceeding daily and monthly targets with respect to call volume and sales
- Planning, directing, coordinating as well as training marketers and the entire department is well executed and communication taken care of
- Lead the execution of marketing programs (ATL, BTL and TTL) from start to finish, leveraging internal support and driving collaboration
- Develop, implement, and manage our sales & marketing strategy and ensure online and offline sales & marketing targets are achieved
- Responsible for handling the marketing strategy, marketing plan to outsmart our competitors
- Well conversant with competitive research, analyzing the data from finding and coming up with conclusion thereby advising the management with way to go
- Developing advertising campaigns as well as ensuring brand awareness is well taken care of and product positioning is executed accordingly
- Communicate with customers through phone, e-mails, chats, and other social media platforms
- Consistently update customer datasheet with phone numbers, requirements, and type of inquiries
- Make accurate, rapid cost calculations and provide customers with quotations for parts and service
- Update parts database and reports on a day-to-day basis for loss of sale in workshop and at the counter
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Review sales performance against monthly targets, aiming to meet or exceed targets
- Plan and implement sales strategies within the branch
- Achievement of overall sales targets (monthly/quarterly/annual) for the branch
- Maintain existing accounts, obtains orders, and establishes new clients
- Exhibit products and services to existing/potential customers and provide best solutions vs needs
- Coordinate sales effort with Parts, Service, and marketing
- Regular communication with customers to increase customer satisfaction
- Resolve customer complaints by investigating problems and providing suitable solutions
- Preparing reports on customer feedback and market intelligence with recommendations
- Carry out customer education on the importance of using genuine parts.
Sales & Marketing Manager
Kingsland Global Ltd
01.2010 - 01.2013
- Duties and Responsibilities: Strategic Responsibilities: Develop and implement the company's strategy to support the achievement of Kingsland's strategy on increased profitability and market share for all brands
- Develop forecasts, financial budgets, objectives, and business plans and monitor the implementation and achievement of performance targets
- Undertake competitor analysis to ensure availability of information required to develop market penetration strategies on sales and after sales business at the company's level
- In consultation with the various Product/Brand Managers, develop branch targets for parts, sales, and service for all the brands assigned, to support the achievement of the overall business targets across all functions
- Implement strategic projects at the company's level
- Managerial / Supervisory Responsibilities: Supervise the sales, parts, and service team at the branch to ensure the team is motivated and highly engaged
- Ensure effective management and controls in the financial expenditure at the company's level for enhanced profitability
- Implement effective systems that facilitate communication and employee participation to ensure employee retention and satisfaction
- Manage and monitor branch capacity in terms of human resources to ensure the company's operations are fully supported
- In collaboration with the HR department ensure the branch has the required competencies at all levels to ensure the provision of quality services in parts, sales, and service
- Operational Responsibilities: Identify business opportunities for the branch within the region to increase the Kingsland's market share for all the brands
- Engage with the Organization's business partners to ensure achievement of business targets
- Monitor compliance with statutory and stakeholder requirements with the support of the respective Brand/Product Managers, to ensure minimal risk exposure to Kingsland's due to noncompliance
- Network with key stakeholders within the region to promote branch services and identify business opportunities
- Promote customer satisfaction through timely resolution of all customer complaints at the company
- Coordinate general administration of the branch to ensure that company facilities and resources are safe and secure
- Monitor the performance of Sales and after sales units against the agreed targets, report on, and develop plans to address any gaps identified.
Education
BCE Driving license -
Rocky Driving School
Kenya Certificate of Secondary Education -
Mbooni Boys High School, Makueni
Bachelor of Business Administration (Marketing option) -
Kenya Methodist University
01.2020
Diploma in Technology -
Technical University
01.2013
Skills
- Goal oriented- well experienced with distributors management setup
- Strong customer service and relationship management abilities
- Ability to assist with implementation and deployment of services and solutions
- Ability to travel and create distributor partnerships in various regions across the country
- Exceptional negotiation skills
- Planning and strategic thinking
- Presentation and communication skills
- Time management
- Excellent interpersonal skills
- Trustworthy and independent
- IT savvy, efficient with Microsoft Office (Powerpoint, Word & Excel)Stay up-to-date on industry trends and best practices payment service providers such as Safaricom M-Pesa, Airtel Money, MTN, Tigo, PayPal, RTGS, Flutter wave, Interswitch amongst
- Excellent in both B2B and B2C business models
- Ability to convert product value propositions into clear product positioning and marketing messaging
- Competitive Analysis
- Account development
- CRM Management
- Industry Networking
- B2C experience
- Data Analytics
Leadershiproles
- Member of YADSTI (Youth Agricultural Development Science Technology Initiative)
- Member of Debate club
- Member of Badminton and Lawn tennis
Otherroles
- Participated as a supervisor in Kazi Kwa Vijana at Kooi Earthdam in Mbooni District
- Involved in HIV/AIDS awareness campaign at Makindu, Emali, Kibwezi Town and environs organized by German Initiative Techniques as a counselor
- Undertook a Run for reason charity walk in Nairobi done to support the blind children sponsored by standard charted bank.
- Undertook Beyond zero campaign an half marathon done in support of women and children organised by First Lady Margaret Kenyatta.
Personal Information
- Hobbies: Reading, Traveling, Listening to music, Community Development
- Date of Birth: 1988
- Marital Status: Married
References
- Mr. James Kariuki, General Manager, Zanifu Ltd, +254 724 517 670, james.kariuki@zanifu.com
- Mr. Alex Rutherford, Head of Online, Editec (UK) Ltd, +44 7796 956690, alexrutherford@gmail.com
- Mr. Michael Gikunda, General Manager, K3retail (K) Ltd, +254 720 344 773, Michaelgikunda@gmail.com
Languages
Swahili, Kamba
Native language
English
Proficient
C2
Timeline
Marketing & Business Development Consultant
Zanifu Ltd
01.2020 - 04.2023
Marketing & Business Development Consultant
Editec (UK) Ltd (Premier Bet East Africa)
01.2016 - 01.2019
Marketing & Business Development Manager
K3 Retails Electronics Sales
01.2013 - 01.2015
Sales & Marketing Manager
Kingsland Global Ltd
01.2010 - 01.2013
BCE Driving license -
Rocky Driving School
Kenya Certificate of Secondary Education -
Mbooni Boys High School, Makueni
Bachelor of Business Administration (Marketing option) -
Kenya Methodist University
Diploma in Technology -
Technical University