DENNIS KIMAI MOSES
TRADE MARKETING EXECUTIVE & BUSINESS DEVELOPMENT EXECUTIVE
Summary
Led a team at Highlands Drinks Ltd to increase market share from 17% to 25% in the Coast region through innovative ad hoc events and home seeding strategies, surpassing the national average of 8%.
Overview
9
9
years of professional experience
Work History
Regional Sales - Coast
Crystal Paints & Adhesives Ltd
08.2025 - Current
- Training painters about the right products and their suitable application.
- Leading my sales team to realization of their potential.
- Ensuring the team achieves their targets by working towards their KPIs.
- Securing projects in the region to help drive our budgeted sales.
- Pitching our products and ideas to investors and construction contractors.
Redbull Sales Rep- Coast
Hasbah Kenya Limited
05.2024 - 06.2025
- Trade execution for on-prems and off-prems.
- Opening and listing more on-prems and off-prems.
- Drive visibility with effective POSM execution.
- Guiding the on-prems on execution and how to have sustainable sales.
- Working towards achieving my daily, weekly, monthly, quarterly and yearly targets.
- Reporting competitor activities in trade and coming up with counter proposals.
- Running on-prem promos for Redbull.
- Identifying points to install Redbull coolers and advise for visibility.
Regional Sales Manager - Coast
Highlands Mineral Water Co. Ltd
01.2020 - 01.2021
- Ensure achievement of budgeted sales volume and revenue.
- Collection and updation of competitive data/market intelligence.
- Identify marketing opportunities and consumer requirement.
- Manage Debts and collections to minimize company business risk by ensuring customers adhere to company payment policy.
- Ensure availability and visibility of Company brands in my area.
- Listing new products, and opening of new outlets to ensure the company achieved distribution depth and width growth in my market.
- Managing promotions, sampling and events to command brand equity and awareness.
- Training and coaching my team on best-selling practices.
- Handle market issues if any, to ensure good customer service and Relationship management.
- Timely reporting to my supervisors.
- Key Achievements & Highlights
- Saving the company time and money lost by Ensuring staff get to work early & do their KPIs as expected.
- Identified problems in the market and solved them.
- Employment of focused and determined staffs that help the company make more revenue.
Trade Marketing Executive
Highlands Mineral Water Co. Ltd
01.2017 - 01.2020
- Generate compelling shopper stories to develop wining strategies for categories vs. competition.
- Develop and implement marketing proposals for the region.
- Manage marketing and promotional events for the region e.g., Road shows, sampling, in store promotions.
- Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.
- Conducting market research on customer/consumer survey, product, competitor analysis and market intelligence. Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.
- Conducting product testing on new product development e.g., taste tests.
- Preparing and presenting regional monthly performance reports to management.
- Managing regions key customers and accounts on customer service and complaints.
- Conducting sales management for the region.
- Advising marketing on the available business opportunities.
- Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).
- Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub-Category. Drives implementation of in-store solutions and review the effectiveness of the in-store action.
- Offer guidance and leadership to the trade developers in the region.
Education
Certificate in Medical Engineering -
Skills
Friendly, positive attitude
Teamwork and collaboration
Customer service
Problem-solving
Critical thinking
Computer skills
Active listening
Flexible and adaptable
Excellent communication
Timeline
Regional Sales - Coast - Crystal Paints & Adhesives Ltd
08.2025 - Current
Redbull Sales Rep- Coast - Hasbah Kenya Limited
05.2024 - 06.2025
Regional Sales Manager - Coast - Highlands Mineral Water Co. Ltd
01.2020 - 01.2021
Trade Marketing Executive - Highlands Mineral Water Co. Ltd
01.2017 - 01.2020
Kenya Medical Training College - Certificate in Medical Engineering ,