Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Denis Nyaga

Nairobi, Nairobi Province,30

Summary

Experienced marketing professional with a proven track record in integrated campaign execution, content marketing, and brand management. Skilled in market research and analysis to drive strategic decision-making and foster innovation. Proficient in product launch strategies and customer relationship management to enhance brand loyalty and satisfaction.

Overview

5
5
years of professional experience

Work History

Marketing Analyst

Leistars Enterprise
10.2019 - 11.2023
  • Planned and executed sales and marketing events, including roadshows and product launches, coordinating logistics and promotional activities for successful outcomes.
  • Provided e-commerce support, optimizing product visibility and sales through strategic collaboration and marketing efforts.
  • Managed monthly marketing budgets, conducted expense reconciliation, and identified cost-saving opportunities for maximum ROI.
  • Handled customer inquiries and product complaints, ensuring timely and effective resolution through email communication, direct calls, and key account outlets.

Marketing Intern

East Africa Digital Marketers
02.2019 - 08.2019
  • Managed social media accounts, developed monthly content strategies, and analyzed social listening reports for strategic insights.
  • Supervised and trained community managers to ensure consistent brand communication and effective social media response.
  • Oversaw blog management, curated engaging content, and designed artworks for marketing campaigns, ensuring brand consistency and message clarity.
  • Prepared quarterly digital performance reports, utilizing analytics tools to track KPIs and optimize social media presence.

Education

Google Digital Marketing & E-commerce Professional

Coursera
04.2024

Bachelor of Commerce -

University of Nairobi
12.2018

Kenya Certificate of Secondary Education

Starehe Boys Centre
11.2012

Skills

  • Integrated marketing campaign execution
  • Content marketing
  • Brand management
  • Market research and analysis
  • Product launch and innovation
  • Customer relationship management (CRM)

Accomplishments

  • Established standardized event planning processes, conducted thorough vendor evaluations, and implemented effective promotion strategies. Increased event attendance by 30% and generated a 25% uplift in sales during promotional events.
  • Implemented analytics tools and created customized dashboards to monitor key performance indicators (KPIs) across digital platforms. Improved click-through rates by 15% and reduced customer acquisition costs by 10%.

Timeline

Marketing Analyst

Leistars Enterprise
10.2019 - 11.2023

Marketing Intern

East Africa Digital Marketers
02.2019 - 08.2019

Google Digital Marketing & E-commerce Professional

Coursera

Bachelor of Commerce -

University of Nairobi

Kenya Certificate of Secondary Education

Starehe Boys Centre

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Denis Nyaga