Deepak Shukla
Nairobi
Summary
Results-driven professional with strong focus on relationship building and team leadership. Skilled in driving sales growth through effective communication and strategic planning. Proven ability to adapt and excel in various environments, fostering collaboration and motivating teams to achieve targets. Seeking to leverage diverse experience and dynamic skill set to make significant impact.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Head of Sales - Kenya
JK white Cement,Africa
Nairobi, Kenya
11.2023 - Current
- Managing white Cement distributors Across Kenya,Uganda,Rwanda,Ethiopia and South Sudan.
- Oversaw Production of Skimming Filler in Kenya.
- Manage P&L for Kenya Business.
- Ensure Timely Collection of Outstanding payment and Keep NOD within Company Policy.
- Co ordinate with Logistic Team for timely Delivery.
- Set Clear revenue target for white Cement distributors and ensuring they are achieved and exceeded.
- Developed strong client relationships for improved customer satisfaction and repeat business.
- Responsible for Skimming Filler Business Across Kenya and Uganda.
- Developing and executing company strategy to drive revenue growth and achieve business objectives.
- Handling Marketing activity for Secondary Sales Movement.
- Planning painter training calendar for CSM activity at dealer outlet and Mega painter meet at various location.
- Give Content to creative agency every month for impactful social media coverage.
- Work closely with the sales team to provide marketing support, promotional tools, and product training materials.
- Support sales with customer presentations, brochures, and relevant marketing collateral.
- leading the sales team, building strong client relationships, and identifying market opportunities to ensure the company remains competitive.
- Collaborate with dealers, distributors, and other stakeholders to maximize product penetration in target markets.
- Lead the sales team in achieving sales targets and expanding market share.
- Identify new market opportunities and customer segments for growth.
- Liaised with potential customers to determine needs and provide recommendations.
- Closed large sales to exceed quota and align with company targets.
- Prepared detailed sales reports and forecasts for senior management, providing insights into sales activities and outcomes.
- Developed pricing strategies that balanced competitiveness with profitability, adapting to market conditions.
- Optimised sales methods to best acquire, develop and retain customers.
- Managed a portfolio of accounts, ensuring high levels of customer satisfaction and retention.
- Planned and coordinated product sales to exceed revenue projections and growth targets.
- Engaged with industry professionals including interior designers, architects, contractors and developers to secure product approval and drive business.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Analyzed market trends to identify new opportunities for business expansion and growth.
- Launched new product (Eco Filler) successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Drove international business expansion by establishing global distribution channels and forging strategic alliances with overseas partners.
Sr Area Sales Manager
Crown Paints Kenya PLC
08.2011 - 10.2023
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Manage production of Emulsion paint for Mombasa Depot.
- Forecasted product sales and achieved quarterly and annual sales objectives.
- Optimised sales methods to best acquire, develop and retain customers.
- Increased profitability by developing pipelines utilising multiple marketing channels and sales strategies.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Organize marketing events, product demos, and roadshows to drive engagement and awareness.
- Coordinate trade promotions, dealer schemes, and loyalty programs to boost channel engagement.
- Plan and manage participation in exhibitions, and dealer meet.
- Develop and execute multi-channel marketing campaigns, including digital, print, and outdoor advertising.
- Plan and execute promotional campaigns (B2B and B2C) to increase product visibility and sales.
- Engaged with industry professionals including interior designers, architects, contractors and developers to secure product approval and drive business.
- Increased regional sales by developing and implementing strategic sales plans tailored to the local market.
- Conducted regular market analysis to stay ahead of competitors and exploit new opportunities for growth.
- Developed strong relationships with key clients, resulting in long-term partnerships and repeat business.
- Contributed to the development of new products by providing valuable insights from customer feedback and market research.
- Collaborated with cross-functional teams to develop marketing strategies that boosted product awareness and demand.
- Worked closely with senior leadership on annual budget forecasting based on historical revenue, anticipated growth, and market trends.
- Led sales region to increase sales and boost team morale.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Maintained Credit controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Sales Officer
Asian Paints
07.2009 - 07.2011
- Coordinating with Petroleum Companies like HPCL, BPCL, IOCL, ONGC and Reliance in order to monitor the Ongoing Project as well as Upcoming Project (New project and Maintenance work) regarding refinery and terminals.
- Interacting with PMC Consultant like TOYO, UDHE, JACOBS, CALLIDUS Technology, Mott MacDonald regarding their projects in OIL and Gas.
- Approach Painting contractors for entire paint work.
Sales Officer
Nilkamal Ltd.
09.2006 - 06.2009
- Handled distributors in order to ensure monthly target achievement from distributors.
- Interacted with clients as per prior appointment as well as closed deals, collected revenue.
- Prepared weekly & monthly reports.
Education
MBA - Sales and Marketing
IIBR
PUNE 04.2001 - 2006
Skills
Multi-channel follow-ups
Negotiation expertise
New business development
Strategic planning
B to B sales and B to C Sales
Operations
Resolution-oriented
P&L
Education
other
Languages
6,C2,6,C2
References
Rakesh Rao
Group CEO
Crown Paint Kenya PLC
Timeline
Head of Sales - Kenya
JK white Cement,Africa
11.2023 - Current
Sr Area Sales Manager
Crown Paints Kenya PLC
08.2011 - 10.2023
Sales Officer
Asian Paints
07.2009 - 07.2011
Sales Officer
Nilkamal Ltd.
09.2006 - 06.2009
MBA - Sales and Marketing
IIBR
04.2001 - 2006
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