Maureen Ngendo
Nairobi,Kenya
Summary
Results-driven Social Media Manager with established expertise in formulating and implementing data-driven marketing strategies that elevate brand visibility and increase conversions across multiple digital platforms.
Overview
1
1
year of professional experience
Work History
Digital Marketing Executive
Artistry by Njanja
Nairobi, Kenya
02.2025 - Current
- Managed community interactions and fostered positive customer relationships, leading to an improved customer satisfaction rating of 5%.
- Researched and monitored social media, industry trends, and competitors' activities to develop new ideas and leverage insights to optimize content strategy, boosting audience engagement by 20%.
- Oversaw the creation and maintenance of social media calendars to ensure consistent content delivery and campaign alignment, leading to a 15% increase in website traffic.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly, resulting in a 35% increase in campaign reach, a 10% increase in sales, and a 15% increase in lead generation.
- Recommended changes in processes or procedures, based on feedback from customers or colleagues.
- Directed social media and digital marketing strategy and initiatives to promote brand building, customer retention, and revenue-focused activities.
- Organized events or webinars related to the company's products or services.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
Social Media Marketing Intern
Bava restaurant
Nakuru, Kenya
08.2024 - 01.2025
- Managed social media accounts, created engaging content, and increased brand awareness.
- Collaborative design team to create compelling visuals for marketing materials.
- Assisted with the Facebook ads campaign, optimizing it for better performance.
- Launched successful campaigns that went viral, generating significant reach and engagement.
- Analyzed website metrics such as page visits and conversions to measure the success of campaigns.
- Developed content for websites, blogs, and social media platforms to increase brand awareness.
- Optimized website content using best practices for SEO.
- Tracked the progress of campaigns with Google Analytics and Adobe Creative Suite.
- Assisted in the development of digital marketing campaigns for clients, including email, SEO, SEM, and social media.
- Collaborated with the sales team to develop promotional activities and sales support materials.
- Provided administrative support to the marketing team, including scheduling meetings, and managing correspondence.
Education
Some College (No Degree) - Social Media Management
Social Media Manager Africa
Nairobi, KenyaSkills
- Social media strategy
- Content optimization and copywriting
- Digital marketing analytics
- Search engine optimization
- Campaign management
- Customer relationship management
- Facebook ads
- SEO and hashtag strategy
- Brand development
Technical skills
- Canva
- Adobe Lightroom
- Capcut
- Microsoft Office
- Meta Business Suite
References
- David Mwangi, Restaurant Manager, Bava Restaurant, 070-506-5520
- Njanja Kimani, CEO of Artistry by Njanja, 072-178-3520
Timeline
Digital Marketing Executive
Artistry by Njanja
02.2025 - Current
Social Media Marketing Intern
Bava restaurant
08.2024 - 01.2025
Some College (No Degree) - Social Media Management
Social Media Manager Africa