Davis Karaba
Sales Manager
Nairobi, Nairobi Province
Summary
Dynamic entrepreneur with a proven track record at Kenya Breweries Limited, excelling in strategic thinking and customer relations. Successfully established a startup, enhancing brand visibility and loyalty through innovative marketing strategies. Leveraged data analysis to drive informed decision-making, resulting in increased market penetration and improved profitability.
Seasoned Entrepreneur with a solid background in business management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with 8 years in sales management positions. Ready to leverage experience and drive to pursue new professional challenges.
Overview
8
8
years of professional experience
Work History
Entrepreneur
Mavik Entreprises
10.2020 - Current
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
- Managed financial aspects of the business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.
- Determined business plan, mission statement, and vision.
- Established a successful startup by researching market opportunities, creating a business plan, and securing funding.
- Streamlined operations by identifying inefficiencies and implementing cost-saving measures that improved overall profitability.
- Successfully navigated challenging economic conditions by adapting business strategies quickly in response to changing market dynamics.
- Launched successful referral program, encouraging satisfied customers to spread word about business.
- Developed strategic partnerships with key industry players to enhance brand visibility and credibility.
Merchandiser
Kenya Breweries Limited
01.2019 - 03.2020
- Established performance metrics for monitoring success of trade development initiatives, allowing for continuous improvement based on data-driven insights.
- Collaborated closely with the product development team to incorporate client feedback into new offerings, enhancing overall product quality and appeal.
- Developed strong relationships with industry influencers, enabling the company to stay abreast of emerging trends and capitalize on growth opportunities.
- Analyzed competitors'' offerings and strategies, enabling the company to stay ahead of industry trends and capitalize on new opportunities.
- Managed key accounts by maintaining strong relationships with stakeholders, ensuring high levels of customer retention.
- Developed and executed strategic marketing plans for product promotion and increased brand visibility.
- Verified products appeared at correct locations in proper quantities.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Inspected merchandise for quality and arranged proper display location on floor.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Conducted market research to stay ahead of industry trends and adjust merchandising strategies accordingly.
Trade Development Manager
Kapari Limited
01.2018 - 12.2019
- Streamlined internal processes for better efficiency in managing trade development projects from inception through completion.
- Coordinated with cross-functional teams to ensure seamless execution of trade development initiatives, resulting in improved customer satisfaction.
- Organized various trade shows, exhibitions, and events to increase brand exposure and generate leads for the sales team.
- Enhanced client relationships through regular communication, providing market insights and addressing concerns effectively.
- Increased trade development opportunities by identifying and targeting new markets in collaboration with the sales team.
- Conducted market research to identify potential clients, leading to successful business partnerships and increased revenue generation.
- Successfully penetrated new markets by developing localized marketing strategies tailored specifically for each region''s unique needs.
Education
Bachelor of Science - Environmental Health
University of Kabianga
Kericho, Kericho District, Kenya 04.2001 -
Skills
Customer relations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Entrepreneur
Mavik Entreprises
10.2020 - Current
Merchandiser
Kenya Breweries Limited
01.2019 - 03.2020
Trade Development Manager
Kapari Limited
01.2018 - 12.2019
Bachelor of Science - Environmental Health
University of Kabianga
04.2001 -