David Macharia

Digital Strategist & Marketer | Ephrad Enterprises Ltd
At Ephrad Enterprises Ltd, I serve as a Digital Strategist and Marketer, leading the online presence and digital marketing efforts for the company’s tech equipment and accessories outlets. I develop and execute digital campaigns across social media, email, and e-commerce platforms to boost brand visibility and drive sales. My role involves content creation, audience targeting, SEO, and performance analytics using tools like Google Ads and Meta Business Suite. I also manage customer engagement strategies and support the design of product landing pages to optimize user experience. This role has enhanced my practical skills in digital marketing, branding, and customer acquisition.

• Freelance Academic Writer & Researcher | Remote | January 2019 – Present
  As a freelance academic writer and researcher, I specialize in crafting well-researched papers, reports, and technical content across various disciplines including technology, data science, and business. I provide high-quality, plagiarism-free content tailored to academic and professional standards.
• My work involves literature reviews, data analysis, and critical evaluations. I also author thought leadership articles on Medium, where I share insights on tech trends, digital skills, and innovation (View Profile- https://medium.com/@ndichudavid5). This role has strengthened my research, writing, and time management skills while allowing me to explore emerging digital and tech topics.

Data Entry Clerk | Kenya Methodist University — Registrar Academic Affairs Office
During my time at Kenya Methodist University, I worked part-time in the Registrar's Academic Affairs Office as a Data Entry Clerk. My responsibilities included inputting, cleaning, and validating student academic records and administrative data into the university’s digital systems. I ensured accuracy, confidentiality, and consistency in handling large volumes of sensitive information. This experience sharpened my attention to detail, data management skills, and ability to work within strict academic timelines. It also gave me a solid foundation in institutional data handling and office operations.

• Computer Hardware & Networking Technician | Freelancer
  As a freelance technician, I provide hands-on support in diagnosing, repairing, and maintaining computer hardware and network systems for individuals and small businesses.
• My work includes assembling and upgrading computers, installing operating systems, configuring local area networks (LAN), setting up Wi-Fi routers, and troubleshooting both hardware and software issues.
• I also advise clients on best practices for system security and performance optimization. This experience has strengthened my problem-solving skills and deepened my technical expertise in computer hardware and networking infrastructure.

• Web Designer & Developer | Freelancer
  As a freelance Web Designer and Developer, I create responsive, user-friendly websites tailored to client needs using modern technologies such as Python (Django), HTML5, CSS3, and Bootstrap. I specialize in designing clean UI/UX interfaces, building functional web applications, and integrating essential features like contact forms, dark/light mode toggles, and secure user authentication.
• I have developed a range of projects showcased on my GitHub and personal portfolio:
  
• Portfolio Website: https://dave-ndichuh.github.io/DaveFolio
  
• GitHub Profile: https://github.com/Dave-ndichuh
  
• My work focuses on performance, accessibility, and mobile-first design, helping clients establish a strong digital presence while improving their brand credibility and customer engagement.