Summary
Overview
Work History
Education
Skills
Hobbies
Referee
Timeline
Generic

David Ikua

Pharma Sales And Marketing Professional
Nairobi

Summary

A pro active Medic with over 10 years of Pharma professional sales and marketing experience across the country and with various teams.

Consistently exceeds sales benchmarks, maximizes profits and acquires valuable new customers.

Excels in initiating innovative marketing strategies that attract customers and drive sales growth. Posses a highly talented and motivated mindset focused on leading high-performance teams to achieve exceptional results.

Overview

22
22
years of professional experience
12
12
years of post-secondary education
2
2
Languages

Work History

Pharmacy Key Accounts Manager & Sales Team Leader

Haleon Kenya Ltd / Spread Marketing Ltd.
04.2020 - Current
  • My overall objective is to drive distributors sales growth and enhance sales team performance thereby achieving business objectives and establishing Haleon brands widely.


Duties and Responsibilities

· Developing trust and relationships with distributors,wholesalers,retailers and ensuring they progressively grow their sales.

· Managing distributors credit status.

· Ensuring Sales teams timely execution of key deliverables and surpassing targets.

· Coaching the Sales team to ensure they deliver high quality calls, products detailing and presentations via CRM software, preparing and submitting KPI's and sales reports.

· Developing a high performing Sales team through performance check ins,trainings, exams, regular markets visits, CME's

· Acquiring a thorough understanding of key customer needs requirements and bridging them.

. Occasionally attending Scientific conferences,workshops, cme's for capacity building.

· Expanding the relationships with existing customers by continuously proposing solutions that meet their objectives.

· Ensuring the correct products and services are delivered to customers in a timely manner.

· Serving as the link of communication between key customers and internal teams.

· Resolving any issues and problems faced by customers and dealing with complaints to maintain trust.

· Playing an integral part in generating new sales that will turn into long-lasting relationships.

· Preparing regular reports of sales progress and forecasts using key account metrics.


Achievements

· Actively participating in, monitoring, developing distributors, wholesalers and retailers incentives programs that have registered three-fold incremental sales growth over years.

· Actively gained phenomenon Loyalty, commitment, dedication, active participation, and trust with key stakeholders.

· Commercial team’s have consistently surpassed their annual

K.P.I targets while within set budgets.

· Have registered improved distributors timely credit management, consistently surpassed their yearly targets.

First Line Sales Leader

Haleon/GlaxoSmithKline Consumer Ltd / Spread Marketing Ltd.
05.2017 - 04.2020
  • My mission was to drive performance by leading the expert and pharmacy sales teams to meet business objectives and establish GlaxoSmithKline Limited brands as the customer's first preference
  • This was achieved through inspirational leadership, motivational coaching, and the development of the team's scientific knowledge and business planning.

Duties and Responsibilities

· Ensuring success of new product launches and campaigns.

· Ensuring teams timely execution of key deliverables.

· Coaching the expert team to ensure they deliver high quality calls.

· Developing a high performing team through performance check ins.

· Actively participating in the recruitment of expert team.

· Developing collaborative external and internal relationships with key stakeholders.

Achievements

While exerting personal passion, commitment, and endless energy in my effort in the teams, I contributed to top sales and marketing performances over time, expanding customer bases within my team, developing, and maintaining business with both current and new customers.

· Successfully initiated stocking of dental clinics with Sensodyne to drive sales growth and brand visibility.

· As per GFK results, Sensodyne was the brand most often recommended by dentists with an improvement of 89% (2017) to 98%(2018)

· Improved the overall percentage of called on dentists from 95% in 2017 to 98% in 2018 as per GFK 2018 findings.

· Consistently maintained the market share of sensodyne to be number one most recommended brand in management of dentine hypersensitivity.

· Consistently exceeded the set targets and successfully participated in launching Panadol extra with Optizorb in 2018 across the country.

· Enhancement of personal capability building i.e coaching communication skills and management skills through formal education (online courses), learning from others and from my mentor.

Medical Representative

GlaxoSmithKline Consumer / Spread Marketing
05.2015 - 05.2017
  • Detailing of GlaxoSmithKline Limited brands to Doctor's
  • Territory management including segmentation & targeting and submission of market intelligence
  • Preparing sales reports & timely execution of activities
  • Delivering high quality face to face calls to Doctor's & Pharmacies
  • Delivering presentations during CME', lunch and learns to healthcare professional to enhance expert recommendation
  • As an expert representative I managed to develop Doctors who were potential but not often GSK brands recommenders to become advocates and same time maintain business with the existing advocates.


Achievements

- Always met call rates and frequency targets

- Developed business in key institutions.

- Organized successful dental camps in collaboration with Dentists.

- Organized successful lunch and learns and delivered the presentations with minimal supervisions.

Medical Representative

Novartis Consumer / Surgipharm Limited
Nairobi
05.2015 - 05.2017
  • Making calls to doctors and selling to chemists, wholesalers, sub distributors and managing institutional tender business

Achievements

- Consistently achieved set targets satisfactorily.

- Introduced various brands to two major hospitals formulary and managed to consistently grow them on a yearly basis.

- Overall personal gratification on achievement of both team and organizational goals.

Medical Representative

Prisma Pharmaceutical/ Phillips Limited
11.2008 - 04.2009
  • Making calls to doctors and selling to chemists, wholesalers, sub distributors and managing institutional tender business

Laboratory Technologist

Mother and Child Hospital
01.2003 - 06.2008
  • Receiving various clinical samples from patients, analyzing them before reporting the findings
  • Generating end of the month sales reports
  • Timely procurement of goods
  • Preparing and submitting monthly procurements reports
  • Upholding professionalism in handling patients and good customer care etiquettes
  • Supervising other staffs and laboratory management

Education

BSc. - Medical Microbiology

Jomo Kenyatta University
01.2005 - 12.2008

Diploma. - Medical Laboratory

Mombasa Polytechnic
01.2000 - 12.2002

Kenya Certificate of Secondary Education -

Koelel High School
01.1993 - 12.1997

Skills

-Product launches and Market expansion strategy

-Strong presentation and communication skills

-Proficient in designing effective negotiation plans

-Teams Coaching and development

-Client engagement strategies

-Account acquisition and development

- Exceptional Leadership skills

Hobbies

- Travelling and adventure Seeker.

- Swimming.

- Networking


Referee

Mr Alex Wambugu

Regional Sales Manager Haleon Ltd Tel. (+254) 724 583212

Email: alex.w.wambui@haleon.com

https://www.linkedin.com/in/alex-wambui-184458177


Mr Calvin Onyango

Export Sales Manager (E. Africa & Islands) Export Sales Manager Weetabix East   Africa

Tel. (+254) 706 123124

www.linkedin.com/in/calvin-onyango-88a30348


Mrs. Perpetual Wangeci Ndungu

Therapeutic Area Head, Novartis Sub Saharan Africa. Nairobi Kenya

Tel (+254) 713 435128/0733 498374.

Wangeci.ndungu@gmail.com www.linkedin.com/in/perpetua-wangeci

Timeline

Pharmacy Key Accounts Manager & Sales Team Leader

Haleon Kenya Ltd / Spread Marketing Ltd.
04.2020 - Current

First Line Sales Leader

Haleon/GlaxoSmithKline Consumer Ltd / Spread Marketing Ltd.
05.2017 - 04.2020

Medical Representative

GlaxoSmithKline Consumer / Spread Marketing
05.2015 - 05.2017

Medical Representative

Novartis Consumer / Surgipharm Limited
05.2015 - 05.2017

Medical Representative

Prisma Pharmaceutical/ Phillips Limited
11.2008 - 04.2009

BSc. - Medical Microbiology

Jomo Kenyatta University
01.2005 - 12.2008

Laboratory Technologist

Mother and Child Hospital
01.2003 - 06.2008

Diploma. - Medical Laboratory

Mombasa Polytechnic
01.2000 - 12.2002

Kenya Certificate of Secondary Education -

Koelel High School
01.1993 - 12.1997
David IkuaPharma Sales And Marketing Professional