Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Software
Playing basketball
Timeline
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Darryl Alloo

Darryl Alloo

WordPress Developer
Nairobi

Summary

Results-driven SEO Specialist & WordPress Developer with 2+ years of experience building, optimizing, and scaling high-performing digital platforms. Skilled in technical SEO, Core Web Vitals optimization, and PHP/MySQL-based WordPress development, delivering websites that are not only visually engaging but also search-engine optimized, conversion-focused, and revenue-generating.


Certified in Semrush SEO (Brian Dean), HubSpot SEO, AWS Cloud Practitioner, Microsoft Business Analysis, and Data Analytics, blending technical expertise with data-driven strategy. Adept at using GA4, GSC, SEMrush, Ahrefs, and Elementor to maximize visibility and performance.


Experienced working remotely with global teams, aligning digital solutions with business growth strategies, leading cross-functional projects, and improving operational efficiency. Recognized as an architect of digital visibility, combining web development, SEO strategy, and business insight to help organizations attract, engage, and convert customers at scale.

Overview

3
3
years of professional experience
5
5
Certifications
1
1
Language

Work History

Web Designer

One2Gration
05.2025 - 08.2025
  • Designed and deployed responsive, SEO-first client websites.
  • Improved rankings and performance through structured SEO and Core Web Vitals tuning.
  • Designed highly engaging interactive user interfaces that complied with modern web standards.
  • Designed user interface to meet client specifications,
  • Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
  • Enhanced website functionality by implementing responsive design and user-friendly navigation elements.
  • Boosted client satisfaction by delivering visually appealing and intuitive web designs tailored to their specific needs.
  • Contributed to project management efforts by maintaining organized documentation, meeting deadlines, and providing regular updates on progress made.
  • Developed graphic and image assets for both content and digital marketing efforts.

SEO Specialist

The Odor Doctors
01.2025 - 08.2025
  • Enhanced WordPress site performance, driving +35% traffic growth.
  • Implemented structured data and on-page optimizations for +133% lead conversion.
  • Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
  • Conducted comprehensive keyword research for targeted content creation and optimization.
  • Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
  • Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
  • Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
  • Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
  • Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.

WordPress Developer

Freelance
07.2024 - 08.2025
  • Built SEO-optimized WordPress sites for startups, nonprofits, and brands.
  • Implemented custom booking, e-commerce, blogs, and lead forms.
  • Delivered Core Web Vitals improvements, reducing CLS by 60%.
  • Projects: Retail Furnishing, Isaak Hayes, Manifest Travel Connect, Urban Renewed, CDK Diaspora.
  • Developed and implemented WordPress sites, themes and plugins.
  • Maximized site performance with regular updates, security measures, and optimization techniques.
  • Customized e-commerce solutions for online businesses using WooCommerce plugin integration.
  • Designed responsive, mobile-first websites from design concepts.
  • Installed required plugins and additional coding to fit final design and functionality requirements.
  • Streamlined content management for clients through the development of user-friendly WordPress templates.
  • Converted design assets into component-based HTML, CSS and JavaScript.

Media Buyer

UptimeFleet
02.2025 - 05.2025
  • Managed social media accounts, crafting engaging posts that enhanced brand visibility and attracted new followers.
  • Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
  • Applied current editing and photography tools to tell great stories.
  • Developed educational materials to support product training initiatives, leading to increased customer satisfaction scores.
  • Increased website traffic by consistently creating search engine optimized articles and blog posts.
  • Strengthened content through proofreading and editing.
  • Participated in brainstorming sessions to generate innovative ideas for content strategies that aligned with company goals and objectives.
  • Tracked performance metrics using analytics tools, identifying opportunities for improvement in future content initiatives.

Fleet Supervisor

Iconic Fusion
08.2024 - 04.2025
  • Enhanced vehicle maintenance processes for improved fleet performance and reduced downtime.
  • Streamlined communication channels with drivers, leading to increased operational efficiency.
  • Conducted interviews and onboarded riders to the fleet.
    Managed rider schedules, ensuring punctual reporting and road presence.
  • Managed rider schedules, ensuring punctual reporting and road presence.
  • Maintained data records for total trips and revenue.
  • Developed strategies to improve operational efficiency.
  • Implemented business plans to improve overall fleet performance.

Project Manager

Nafasi Connection
10.2024 - 11.2024
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Led weekly project meetings and implemented a 3-touchpoint workflow (Monday updates, midweek check-ins, Friday wrap-ups).
  • Presented weekly strategy topics, including lead funnels and client follow-up structures.

Business Administrator

Training Yard Consulting
07.2022 - 06.2024
  • Monitored executive and site schedules to coordinate meetings and corporate events.
  • Enhanced office coordination, yielding a 20% efficiency boost and heightened client satisfaction.
  • Tailored PowerPoint presentations led to a 30% improvement in conveying critical information effectively.
  • Optimized document printing processes, reducing project support turnaround time by 25%.
  • Implemented meticulous file organization strategies, increasing accessibility and orderliness by 15%.
  • Adapted training sessions to client preferences, resulting in a 35% increase in participant satisfaction.
  • Developed engaging training materials, leading to a 40% enhancement in comprehension.
  • Proactively monitored customer feedback, boosting responsiveness to client needs by 25%.
  • Demonstrated strong scheduling and coordination skills, improving meeting efficiency and organizational communication by 20%.

Education

Rapid Tech Skills - Data Science, Cybersecurity, AI, Entrepreneurship

JKUAT
01.2024

Diploma - Business Management

Management University of Africa
01.2023

Skills

WordPress Development (Themes, Plugins, Elementor)

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Certification

Semrush SEO Crash Course (2025–2026)

Accomplishments

  • Migrated 1,200+ pages SEO-safe with zero traffic loss.
  • Built 10+ custom websites (e-commerce, booking, consulting) with SEO integration.
  • Improved Core Web Vitals across multiple sites, driving higher rankings.

Software

ClickUp

Slack

Playing basketball

I served as captain of my high school basketball team, leading my teammates to the regional finals in my final year. Today, I continue to play basketball to stay active and maintain discipline. I also use the game to mentor and inspire young people in my community. Basketball has taught me teamwork, resilience, and leadership—qualities I carry both on the court and in my professional life.

Timeline

Semrush SEO Crash Course (2025–2026)
07-2025
HubSpot SEO (2025–2026)
07-2025

Web Designer

One2Gration
05.2025 - 08.2025
AWS Cloud Practitioner (2024–2027)
02-2025

Media Buyer

UptimeFleet
02.2025 - 05.2025

SEO Specialist

The Odor Doctors
01.2025 - 08.2025
Power Learn Project: Software Development (2024)
12-2024

Project Manager

Nafasi Connection
10.2024 - 11.2024
Data Analyst Associate (2024–2026)
09-2024

Fleet Supervisor

Iconic Fusion
08.2024 - 04.2025

WordPress Developer

Freelance
07.2024 - 08.2025

Business Administrator

Training Yard Consulting
07.2022 - 06.2024

Diploma - Business Management

Management University of Africa

Rapid Tech Skills - Data Science, Cybersecurity, AI, Entrepreneurship

JKUAT

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