Open To Work
Daphne Kemunto
Nairobi
Summary
Innovative, results-driven business development and growth leader with over a decade of experience
driving platform commercialization, enterprise sales, and strategic partnerships across Fintech,
payments, banking, telecommunications, and energy sectors in East Africa and emerging markets.
Proven track record in cultivating high-value partnerships, expanding markets, and increasing
revenue. Adept at developing data-driven marketing strategies, leading cross-functional teams, and
executing multi-channel campaigns that enhance customer engagement and align with business
objectives.
Skilled in opening new markets, closing complex B2B and institutional deals, and scaling digital
platforms through consultative selling and ecosystem partnerships. Recognized for translating
technical solutions into clear commercial value for issuers, merchants, Fintechs, development
partners, and public-sector institutions, while navigating regulated, multi-stakeholder environments.
Strong commercial acumen, combined with expertise in market research, brand expansion, and lead
generation, has consistently driven measurable growth and positive conversion outcomes
Overview
19
19
years of professional experience
Work History
Head of Marketing & Business Development
Mwananchi Credit
MFI
11.2025 - Current
- Executed strategic growth initiatives aimed at driving customer acquisition and optimizing revenue performance in compliance with regulatory standards.
- Designed and launched comprehensive go-to-market strategies for credit and financial products, effectively balancing customer growth objectives with adherence to compliance standards.
- Administered daily lead operations for 900 prospects, resulting in a 50% conversion rate that contributed to 20 million in daily disbursements.
- Led initiatives for growth strategy, integrating customer acquisition efforts, partnership expansion, and brand positioning enhancements.
- Assisted in developing and refining pipelines for tracking lead conversions and portfolio growth. Supported the implementation of performance dashboards to assess revenue performance against set targets. Promoted data-driven decision-making to enhance overall business outcomes.
- Oversaw digital marketing strategies and agency collaborations to enhance performance across paid and organic channels, including Meta and Google search, display, and YouTube.
- Collaborated cross-functionally with teams to drive marketing-led growth and enhance portfolio quality.
- Analyzed customer and market data to improve product positioning, pricing strategies, and communication efforts, fostering stronger customer engagement.
- Developed and executed growth initiatives in partnership with external platforms and ecosystem partners to broaden market reach and acquisition opportunities.
- Analyzed pipeline data and prepared comprehensive performance reviews and forecasts for senior management, highlighting key growth factors and associated risks.
Head of Business & Partnerships
M-Cash Ltd
Fintech, Agri- Tech & Digital Payments
12.2023 - 11.2025
- Leading and initiating M-Cash's Fintech & merchant growth strategy with a strong focus on digital financial inclusion, agricultural market linkages, and digital payments tailored to underserved and rural populations. I drove commercial innovation, strategic partnerships, and product deployment, ensuring ecosystem alignment and impact.
- Analyzed market conditions and crafted growth strategies to ensure m-cash effectively addresses the last-mile delivery challenges.
- Digital Product Rollout: Overseeing end-to-end development and deployment of scalable payment solutions (mobile money integrations, pay-ins and pay-outs, e-vouchers and marketplace) improving financial access and adoption in underserved areas.
- Developed and implemented marketing strategies to drive growth of digital financial products aimed at enhancing accessibility for mass-market and underserved populations.
- Achieved effective budget allocation to maximize project efficiency. Delivered performance dashboards that improved team performance tracking. Drove team capability growth through data-driven decision-making rooted in market analysis.
- Partnership Development & Strategic Leadership: Closed and managed enterprise, institutional partnerships and high value alliances with banks, cooperatives, fintechs, ministries, NGOs, and development finance institutions DFI's, regulators, and ecosystem players to enhance compliance, adoption, and user trust.
- Analyzed market trends and developed comprehensive strategies to broaden ecosystem reach and strengthen product footprint.
- Funding & Resource Mobilization: Led funding and resource mobilization initiatives to support inclusive finance and digital payments programs and boosting company's operational capacity and impact.
- Achieved operational efficiency through strategic budget management and capacity building initiatives. Enhanced team performance by implementing effective training and mentorship programs. Drove alignment with profit and loss targets through meticulous performance tracking.
- Assessed market dynamics and campaign effectiveness to guide strategic decisions focused on improving customer satisfaction and expanding user base.
Head of Marketing & Strategy
Unifi Africa
MFI
08.2022 - 11.2023
- Led the formulation and execution of comprehensive annual marketing strategies, focusing on strategic initiatives and demand forecasting. Oversaw the development of distribution plans and research initiatives. Managed display plans and promotional activities to enhance in-store engagement.
- Conducted in-depth analysis of market competition and customer preferences to inform strategic decision-making.
- Collaborated with strategic brands to design and implement impactful marketing campaigns aimed at driving consumer engagement and increasing market visibility.
- Coordinated development and implementation of marketing go-to-market strategies and campaigns for optimal market penetration.
- Fostered collaboration with stakeholders to drive business synergies and optimize operations.
- Achieved increased brand awareness through successful marketing events. Delivered impactful BTL and ATL activations that engaged target audiences. Cultivated strong media and public relations relationships to enhance brand visibility. Drove trade marketing efforts that contributed to overall sales performance.
- Optimized digital marketing efforts utilizing SEO, PPC, and social media management tools for increased reach.
Brand & Marketing Lead
DStv, Multichoice
Consumer Media Platform & Subscription
11.2019 - 08.2022
- Designed intuitive marketing approaches and analyzed market insights to optimize customer engagement and generate qualified leads.
- Conducted comprehensive analysis of customer insights, consumer trends, and market dynamics to inform strategic decision-making.
- Developed and implemented comprehensive strategies to enhance customer acquisition, retention, and engagement for subscription-based platform.
- Developed and implemented insight-driven multi-channel strategies to enhance customer conversion by 30% and retention by 40%.
- Directed engagement initiatives focused on optimizing customer value and loyalty program effectiveness.
- Crafted and launched targeted social media content to connect with audiences and expand reach through strategic advertising.
- Deployed marketing automation solutions to optimize workflow and reduce manual effort in marketing operations.
- Analyzed market trends and crafted targeted digital marketing initiatives to optimize audience interaction.
- Conducted thorough evaluations of market trends to ensure alignment with evolving consumer preferences and industry dynamics.
- Designed and implemented creative social media campaigns that aligned with new product launches and elevated brand visibility.
- Executed comprehensive market research by analyzing industry trends, consumer demographics, and competitor activities.
- Orchestrated marketing initiatives that consistently met and exceeded revenue objectives.
- (Consumer Platforms & Subscriptions)
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
Head of Client Services & Partnership
Ori Group of Companies
Remote
01.2018 - 10.2019
- Developed and implemented customer experience initiatives to enhance customer retention and strengthen brand trust, resulting in over 90% customer satisfaction and 95% SLA compliance.
- Oversaw customer success initiatives and service operations to enhance first contact resolution to over 85% and streamline complaint resolution processes by 40% via effective CRM integration.
- Designed and executed strategies for high-performing customer service and partnership teams, focusing on KPI-driven frameworks to optimize service delivery and operational efficiency.
- Cultivated and managed collaborative initiatives with stakeholders, enterprise clients, and distribution partners to drive market expansion and revenue growth.
- Oversaw commercial partnership agreements to foster long-term collaboration and enhance ecosystem expansion.
- Interpreted customer analytics and partner input to identify opportunities for product improvement and service enhancement.
- Led initiatives to enhance scalability and data-driven decision-making through the integration of CRM platforms and self-service channels.
- Analyzed customer success metrics and aligned initiatives with partnership-driven strategies to strengthen retention and increase lifetime value.
Ag. General Manager Business Development
Oryx Energies
Energy (OMC)
10.2015 - 09.2017
- Engaged with key customers to establish positive connections and uphold a professional business presence.
- Achieved significant market position improvements by increasing sales and margins. Developed comprehensive customer strategies that contributed to enhanced profitability and growth.
- Enhanced revenue collection on credit sales by 80% within established credit terms to support financial stability.
- Oversaw strategic project management efforts aimed at driving brand growth across retail channels.
- Tracked customer and competitor movements to ensure business stability and strategize for future development.
- Achieved operational excellence by effectively managing budget implementations and conducting thorough employee evaluations. Enhanced team performance through strategic mentorship on management principles and adherence to company procedures.
Retail and Commercial Manager
Oryx Energies
Energy (OMC)
02.2015 - 10.2015
- Coordinated efforts to maintain product availability throughout the national retail network, enhancing customer satisfaction and operational efficiency.
- Monitored and optimized service operations and delivery timelines in all retail locations to maintain efficiency.
- Executed targeted upselling and cross-selling techniques to drive portfolio growth and maximize revenue opportunities.
- Oversaw all aspects of commercial agreements to drive cash sales growth, mitigate bad credit, and ensure alignment with target sales and margin objectives.
- Developed structured frameworks for task management and reporting to optimize employee performance and engagement.
- Facilitated collaboration among diverse teams to implement new retail stations and expand fuel card and non-fuel revenue opportunities.
- Executed comprehensive P&L management strategies, focusing on accurate forecasting and effective budgeting to optimize profitability.
- Spearheaded expansion and growth initiatives for retail network and targeted commercial customers.
- Executed market research benchmarking to enhance customer acquisition strategies and expand customer accounts.
- Drove sales growth and service excellence by establishing and nurturing new customer relationships.
- Achieved increased sales revenue by enhancing pricing strategies and broadening distribution channels. Drove marketing efforts to maximize market reach and profitability.
Business Development Manager
Oryx Energies
Energy (OMC)
04.2013 - 02.2015
- Analyzed market trends and developed strategies to enhance brand presence and drive business growth.
- Analyzed market trends and implemented strategies to achieve 90% profitability and enhance investment returns.
- Oversaw promotional initiatives to enhance brand visibility and engagement. Managed inventory levels to mitigate stock outs and ensure uninterrupted product supply.
- Drove new business development by executing targeted sales and marketing strategies, resulting in five new sign-ups monthly.
- Cultivated and sustained a robust pipeline of client prospects while preparing presentations, proposals, and sales contracts.
- Spearheaded identification and pursuit of lucrative business opportunities to drive revenue growth by designing comprehensive proposals and contracts, focusing on client sign ups and operational streamlining.
- Developed strategic partnerships by negotiating and concluding long-term agreements with new clients in specified territory.
- Conducted comprehensive monitoring of market trends and competitor strategies to identify strategic opportunities.
- Developed and executed branding initiatives through product training demos aimed at increasing consumer awareness and revenue growth.
Relationship Manager — Liabilities, SME Portfolio
KCB Bank
Financial Services ( Banking)
04.2010 - 04.2013
- Executed exceptional customer service in personal and business banking, delivering customized financial solutions for high-net-worth clients.
- Excelled in fostering client relationships and cross-selling banking products to optimize account management and client satisfaction.
- Achieved optimal performance in corporate customer portfolios through effective account monitoring and resolution of service issues. Identified and capitalized on growth opportunities while implementing risk mitigation strategies for key accounts through comprehensive portfolio analysis.
- Led strategic stakeholder engagement initiatives to strengthen client relationships, consistently achieving high satisfaction scores. Oversaw portfolio management to drive retention, revenue growth, and operational excellence.
- Achieved significant market presence by implementing effective sales strategies, including customer outreach and cross-selling. Established strong relationships with clients to identify and address their needs with tailored solutions. Developed compelling presentations and proposals for corporate clients, securing key accounts that enhanced overall revenue generation.
- Executed comprehensive business plan for e-banking platform and facilitated deployment of e-payment modules, reinforcing expertise in Fintech innovation aligned with organizational growth and customer demands.
Client Relationship Section Head - Advantage Banking
KCB Bank
Financial Services (Banking)
01.2008 - 01.2010
- Cultivated and strengthened relationships with existing customers through strategic cross-selling of bank products including debentures, loans, mortgages, credit cards, and fixed deposits.
- Spearheaded coordination with sales team, branch management, and personal/business bankers to prepare and execute a comprehensive monthly sales plan aimed at high-net-worth clientele.
- Developed and implemented targeted solutions for customer acquisition, ensuring alignment with specific personal and business objectives.
- Managed customer service operations, prioritizing timely escalation of issues to minimize turnaround time and improve service efficiency.
- Led cross-functional teams to implement strategic initiatives enhancing operational efficiency.
- Developed and executed comprehensive training programs for staff, improving performance and service delivery.
Personal Business Banker
KCB Bank
Financial Services - Banking
01.2007 - 01.2008
- Developed and implemented innovative sales stimulation strategies to enhance customer acquisition and market penetration.
- Achieved optimal performance in corporate customer portfolios through effective account monitoring and resolution of service issues. Identified and capitalized on growth opportunities while implementing risk mitigation strategies for key accounts through comprehensive portfolio analysis.
- Analyzed client needs to recommend suitable banking products and services.
- Fostered strong client relationships through personalized financial guidance and support.
Education
Customer Service And Relationship Management
Uganda Institute of Banking & Financial Services
Certificate TrainingBachelor of Arts - Social Sciences(Social Admin & Political Science)
Makerere University
Kampala, UgandaCertificate - Customer Service And Relationship Management
Uganda Institute of Banking & Financial Services
Certificate TrainingCore Banking Principles
Uganda Institute of Banking And Financial Services
Certificate TrainingSkills
- Go-To-Market execution
- Marketing & Sales
- E-commerce strategy
- Strategic partnership development
- Competitive analysis
- Teamwork and cross functional collaboration
- B2B , B2C , B2P relationship building
- Business development & Growth
- Driving e-banking and digital payments
- Loyalty program design
- Market Intelligence & Analysis
- Stakeholder & Relationship Management
- Operational Excellence & Performance Management
- Cross-functional & team leadership
- Interpersonal communication & Presentation skills
- Customer relationship management
- MS office suite, Excel, PowerPoint, Power BI
- Strategic planning
- Marketing and media planning
- Project management
Accomplishments
- Scaled digital financial platforms to 250,000+ end users in underserved markets.
- Secured USD 1M+ in partnership funding for inclusive Fintech programs.
- Delivered 30–40% growth in customer acquisition and retention across platforms.
- Closed multi-partner enterprise deals integrating banks, Fintechs, NGOs, and DFIs.
- Optimized digital marketing campaigns, improving CAC and conversion across Meta and Google channels.
- Expanded ecosystem partnerships, accelerating adoption, revenue, and market penetration.
- Achieved 60% sales and margin growth at Ag Oryx Energies and reduced bad debt by 40%.
- Increased retail stations and customer accounts by 80% and reduced credit risk to 0.4%.
- Generated 100% ROI from new product launches and consistently exceeded profitability targets.
- Led digital banking transformation at KCB Bank, implementing E-payment modules to increase adoption and revenue.
- Documented and resolved [Issue] which led to [Results].
Affiliations
- Eastern and Southern African Management Institute (ESAMI), Vice President, 2012-2014
- Marketing Society of Kenya (MSK), Team Member, 2022-Present
- Uganda Marketing Society (UMS), Member, 2022-Present
- Fintech Association of Uganda (FITSPA), Team Member, 2023-Present
- Women Fintech Association of Uganda (FITSPA Women), Member, 2024-Present
Interests
Cycling, Golf, Globe Trotting, Listening to Podcasts
Languages
English
Swahili
Luganda
Luo
Timeline
Head of Marketing & Business Development
Mwananchi Credit
11.2025 - Current
Head of Business & Partnerships
M-Cash Ltd
12.2023 - 11.2025
Head of Marketing & Strategy
Unifi Africa
08.2022 - 11.2023
Brand & Marketing Lead
DStv, Multichoice
11.2019 - 08.2022
Head of Client Services & Partnership
Ori Group of Companies
01.2018 - 10.2019
Ag. General Manager Business Development
Oryx Energies
10.2015 - 09.2017
Retail and Commercial Manager
Oryx Energies
02.2015 - 10.2015
Business Development Manager
Oryx Energies
04.2013 - 02.2015
Relationship Manager — Liabilities, SME Portfolio
KCB Bank
04.2010 - 04.2013
Client Relationship Section Head - Advantage Banking
KCB Bank
01.2008 - 01.2010
Personal Business Banker
KCB Bank
01.2007 - 01.2008
Customer Service And Relationship Management
Uganda Institute of Banking & Financial Services
Bachelor of Arts - Social Sciences(Social Admin & Political Science)
Makerere University
Certificate - Customer Service And Relationship Management
Uganda Institute of Banking & Financial Services
Core Banking Principles
Uganda Institute of Banking And Financial Services
Attributes
- Self-motivated
- Focused
- Innovative
- Team Leader & Organizer
- Creative
- Innovative Team Player
- Pleasant & Firm Personality
- Adaptable
- High Initiative
- Self-Driven
- Ambitious
- Cross functional collaboration
- Multicultural Team Leader
- Results Driven