DANSON RERI
Senior Digital Marketing Director
Nairobi
Summary
Experienced Digital Marketing Professional with over 10 years of success in driving brand performance for global enterprises, SMEs, and startups across diverse industries. Expertise in strategic planning, content strategy, performance marketing, and revenue growth, leading to a record of award-winning campaigns. Adept at establishing market presence and fostering collaboration to meet business objectives.
Overview
14
14
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
Work History
Digital Media Director
EssenceMediacom
02.2024 - Current
- Develop and execute high-impact media strategies across digital and traditional platforms.
- Lead and optimize multi-million-dollar performance marketing campaigns across Google Ads, Meta, Amazon DSP, and DV360.
- Manage cross-functional teams of media planners, performance specialists, and analysts to ensure data-driven decision-making.
- Drive real-time campaign optimizations using analytics tools such as GA4, GTM, SimilarWeb, and Semrush to enhance ROAS and brand impact.
- Build and maintain strong client relationships, providing strategic insights and data-backed recommendations to enhance business outcomes.
- Champion AI-driven media buying, automation, and attribution modeling to maximize efficiency and audience targeting.
- Provide leadership and guidance to a team of digital media professionals, fostering growth and development within the department.
Head Of Digital Marketing
dentsu SSA
09.2021 - 01.2024
- Led digital strategy for regional clients, driving innovative campaigns and exceeding performance benchmarks leading to 2X revenue growth for the business.
- Managed digital campaigns for financial institutions such as MPESA, Absa and DTB Bank, achieving significant brand growth and customer acquisition.
- Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.
- Developed and implemented digital strategies, enhancing audience engagement and brand visibility.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Orchestrated multi-channel digital marketing initiatives, resulting in substantial revenue growth and client acquisition.
- Mentored junior team members, aiding in their professional development within the organization.
- Introduced cutting-edge digital solutions, improving campaign efficiency and ROI.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Launched new product lines through effective online campaigns that generated significant interest from target audiences.
Digital Marketing Manager
MFS Technologies Limited
03.2020 - 08.2021
- Spearheaded Go-To-Market strategies for key products, resulting in a 30% revenue increase for one of our key D2C products in 2020.
- Directed digital marketing initiatives, enhancing brand visibility in competitive markets.
- Created and executed the go-to-market strategy that successfully launched insureme.co.ke, one of Kenya's first local insurtech products.
- Developed and executed comprehensive content strategies, driving audience engagement and brand loyalty.
- Planned and managed multi-channel digital campaigns, achieving Kshs 21 million in revenue growth.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
Digital Media Manager
Finserve Africa
02.2019 - 02.2020
- Launched Equitel-Juba Express product targeting Kenyans working and living in the UAE, generating $2.3 million in 3 months.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Advised the business on digital opportunities that unlocked key revenue streams.
- Negotiated partnerships with key influencers to expand brand presence and boost referral traffic.
- Launched and led Finserve Africa's in-house digital marketing team enhancing leading to more efficient campaigns.
- Developed and executed content strategies, effectively engaging younger audiences.
- Rebranded Equity Bank enabling it to reconnect with the younger millennial and Generation Z audiences.
- Developed strong relationships between in-house departments and agency partners, providing leadership and support during strategy, ideation, and execution processes.
Senior Digital Campaign Manager
iProspect
10.2017 - 01.2019
- Led successful digital campaigns for some of our banking clients, increasing digital engagement and achieving high ROI.
- Acted as lead digital expert for new business accounts, educating clients on digital opportunities.
- Integrated digital recommendations into broader marketing plans, supporting strategic objectives.
- Developed and implemented content strategies, enhancing brand visibility and audience engagement.
- Identified opportunities for applying new technologies, digital products, and services to online and offline campaigns.
- Lead the implementation process for new programmatic campaigns in FBX, AppNexus, MediaMath, and DoubleClick.
- Fostered relationships to maintain existing clients, while developing new relationships to attract new portfolios.
- Managed relationships with vendors and partners, securing favorable contract terms for advertising placements.
- Developed email marketing campaigns to nurture leads and increase customer retention.
- Implemented tracking systems to monitor campaign performance, ensuring accurate reporting and analysis.
Digital Media Manager
GroupM Africa
01.2017 - 10.2017
- Developed and implemented digital media strategies, achieving over 35% revenue growth for clients like ABSA Bank Africa.
- Executed impactful digital campaigns for financial clients such as Absa, DTB Bank and Standard Bank enhancing brand reach and customer acquisition.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Managed multi-channel digital campaigns, ensuring high ROI and client satisfaction.
- Monitored competitor activity closely, identifying opportunities for differentiation within the crowded digital landscape.
- Established vendor partnerships and managed client budgets for positive ROAS.
- Kept abreast of emerging trends in digital media technology, applying innovative tactics to maintain a competitive edge in the marketplace.
- Facilitated ongoing communication and collaboration with internal stakeholders, ensuring cohesive messaging across all digital touchpoints.
- Ensured rapid growth in business revenue and client acquisition efforts through executing well-thought-out pitch projects.
- Trained junior staff members on best practices for digital media management, fostering a culture of continuous learning and improvement.
Digital Media Manager
OgilvyOne Africa
08.2015 - 12.2016
- Planned and managed digital media campaigns for clients such as Airtel Africa, achieving up to 500% revenue growth.
- Managed successful digital marketing initiatives for financial institutions like DTB Bank, improving digital presence and customer engagement.
- Enhanced the agency's brand reputation through research-based proposals, acquiring over 5 new clients in 2017.
- Explored the potential next big ideas and inspired cross-functional teams with bigger digital concepts.
- Facilitated ongoing communication and collaboration with internal stakeholders, ensuring cohesive messaging across all digital touchpoints.
- Developed and executed content strategies, driving brand awareness and engagement.
Online Marketing Specialist
Digital Divide Data Kenya
04.2011 - 07.2015
- Managed digital campaigns across various channels in including email marketing, SEM, SEO etc., acquiring multiple SME clients.
- Developed and implemented SEO-friendly content strategies, improving client website rankings.
- Created digital advertising strategies for client accounts, resulting in high impact campaigns.
- General social media management including strategy, content development, and monitoring.
- Pitched the digital advertising concept to clients leading to various SME client acquisitions.
- Maximized ROI through regular monitoring and adjustment of Google AdWords campaigns.
- Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
Education
Bachelor of Arts - International Management
International University of Applied Sciences-Berlin
Berlin 05.2022 - Current
BSc - Information Technology and Records Management
Kenyatta University
01.2014 - 01.2019
Business Management Certificate - undefined
Association of Business Executives
01.2012 - 01.2013
Skills
E-commerce Strategy
Marketing Automation
Problem-solving Abilities
Marketing Plan Development
Project Management
Audience Segmentation
Media Strategy
Client Leadership,
Performance Marketing
Expertise in Google Ads, Meta, Amazon DSP, Xandr, DV360 etc Marketing Analytics
Team Leadership
Stakeholder Management
Certification
Certified Google Adwords Specialist
Industry Expertise
- Digital Transformation
- Digital Marketing Strategy
- E-Commerce Strategy
- Performance Marketing
- Data Analytics and Insights
- Multi-channel Marketing
- Stakeholder Management
- Team Leadership
- Go-to-Market Strategy
- Growth hacking
Awards
- Bronze Winner - 2023 Globee Awards for Disruptors, InsureMe.co.ke
- Gold Winner - Best Video Innovation, Airtel Madaraka Day Campaign - (MSK Awards 2016)
- Gold Award - TV/Cinema/Online Video, Airtel Tubonge - APA Awards 2017
- Bronze Award-Digital & Interactive Campaign, Basco Paint's World's first smellable website - APA Awards 2016
Publications
Decoding the Hidden Path: Unveiling the Mysteries of Online-to-Offline Attribution Models, LinkedIn Newsletter, Danson Reri, 03/01/24, https://bit.ly/3KcGEnZ, An article showcasing ways in which marketers can leverage on different models to effectively set up and track online to offline attribution.
Timeline
Digital Media Director
EssenceMediacom
02.2024 - Current
Bachelor of Arts - International Management
International University of Applied Sciences-Berlin
05.2022 - Current
Head Of Digital Marketing
dentsu SSA
09.2021 - 01.2024
Digital Marketing Manager
MFS Technologies Limited
03.2020 - 08.2021
Digital Media Manager
Finserve Africa
02.2019 - 02.2020
Senior Digital Campaign Manager
iProspect
10.2017 - 01.2019
Digital Media Manager
GroupM Africa
01.2017 - 10.2017
Digital Media Manager
OgilvyOne Africa
08.2015 - 12.2016
BSc - Information Technology and Records Management
Kenyatta University
01.2014 - 01.2019
Business Management Certificate - undefined
Association of Business Executives
01.2012 - 01.2013
Online Marketing Specialist
Digital Divide Data Kenya
04.2011 - 07.2015