Danny Maiteri
Nairobi
Summary
Dynamic leader with extensive experience at Saracen OMD and PHD Kenya, recognized for exceptional strategic planning and cross-functional team leadership. Instrumental in developing media strategies that elevated market presence and client satisfaction, culminating in the 2024 award for Best Campaign Turnaround for Multichoice Kenya. Expertise includes leveraging data-driven insights and innovative thinking to fulfill business objectives.
Overview
15
15
years of professional experience
Work History
Associate Media Director
Saracen OMD
01.2022 - Current
- Develop and manage holistic media strategies aligning traditional, digital, and emerging channels
- Negotiate to secure optimal value for the agency and clients
- Monitor, analyze, and optimize media plans for market agility
- Collaborate on yearly planning and strategic growth opportunities with MD
- Direct integration of resources for strategy implementation
- Align media initiatives with business goals and new business pitches
- Mentor and lead a team of media planners and buyers
- Maintain client relationships and uphold top-notch client service
- Accounts handled: I&M Bank, Multichoice Kenya (Multichoice Best campaign optimization/turnaround in Africa Award 2024), Showmax Kenya, Etihad Airways, Haco Industries Kenya, PZ Cussons, Weetabix, Sumitomo Group, General Electric and others
- Proficient in the use of OMD Design, Telmar planning optimization, Google digital marketing
Media & Digital Manager
Saracen OMD
01.2018 - 01.2022
- Manage the development and execution of media recommendations including strategic insights, investment recommendations and plan evaluation
- Oversee planning and execution of all media activity
- Direct the integration of internal and external resources necessary for development and implementation
- Cultivate close working relationships with client management and partner agencies to ensure planned development adheres to overarching strategies and achieves marketing objectives
- Foster a productive environment that keeps the agency ahead of the industry and clients ahead of the curve
- Participate in new business development and growing current clients
- Accounts handled: Multichoice Kenya, I&M Bank Kenya, PZ Cussons, Stanbic Bank, CMC Group, Africa Improved Foods, Haco Industries, Acorn Holdings Africa, General Electric Kenya, Mount Kenya Academy
- Proficient in the use of OMD Design, Telmar, Google AdWords
Media & Digital Planner
PHD Kenya
04.2011 - 12.2017
- Briefing media and broadcast stations
- Invoicing, billing and budget reconciliation
- Collating monthly category overview data into a report to keep my brands informed of their share of spends/voice and share insights derived from the reports no how competitor activity is directly impacting my clients’ activities
- Carrying out post campaign analysis report to assess the success of the campaign and also find out the areas that need improvement in future campaigns
- Prepare brand reviews and understand the competitive context within which brands operate
- Media selection/ recommendation – done in conjunction with creative agency and in direct response to the set marketing and communication objectives
- Develop strategy-based media plans to meet marketing needs for clients
- Direct research necessary in strategic plan development
- Serve as a key conduit with media channel owners, clients and media representatives to ensure collaborative and meaningful partnerships
- Accounts handled: GSK, SC Johnson, Haco Industries Kenya, Nation Media Group, PS Kenya, Prudential Assurance, Huawei, Stanbic Bank and Henkel
- Proficient in the use of PHD Source, Telmar, Google AdWords
Media Buyer
PHD Media Kenya
04.2010 - 03.2011
- Develop, evaluate and recommend new/ innovative opportunities that arise from time to time in TV, Print, Outdoor, Radio, Cinema and any other communication channels that exist or don’t exist
- Responsible for budget control of their projects regarding client POs
- Ensures that all WIP (work in progress) can be reconciled and billed as soon as possible
- Ensures that all invoices are issued quickly and correctly and that reconciliation meetings are held with Client as appropriate
- Releasing media orders to media houses
- Compiling compliance reports
- Managing copy rotation
- Accounts handled: PSK, Standard Chartered Bank, PZ Cussons, SC Johnson, Haco Tiger Brands, Hennessy, Brighter Monday, and Henkel
- Proficient in the use of PHD Source, Telmar, Google AdWords
Education
Strategic Marketing Management -
ISA (International School of Advertising Kenya)
12-2016
Finance for Non-Finance Managers Course -
Training Solutions
12-2016
Personal and People Leadership Course -
Training Solutions
12-2015
Consumer Insight generation -
ISA (International School of Advertising Kenya)
12.2013
Account Management -
ISA (International School of Advertising Kenya)
12.2013
Google AdWords Training -
Facebook – Blueprint eLearning Level 1,2 & 3 -
OMD Academy - Mobile First -
MINDSCAPES - Digital storytelling -
OMD Design and OMNI for OMD -
Raise Your Game Initiative – OMD Programmatic Challenge -
Skills
- Long-Term Strategy Development
- Strategic Investment Allocations
- Media Performance Evaluation
- Campaign Operations
- Market Segmentation Analysis
- Data-Driven Recommendations
- Strategic Planning Expertise
- Search engine marketing
- Multi-Platform Integration
- Cross-Functional Team Leadership
- Innovative Thinking
- Process Improvement
Position
Associate Media Director
Firm
Saracen OMD
Yearsofexperience
14
Years with current firm
7
References
Available upon request
Professionalattributes
- Forward-thinking & Innovative
- Data-Driven Mindset
- Collaborative & Inclusive Leadership
- High Integrity & Assertiveness
- Self-motivated & Proactive
Personal Information
- Profession: Marketing Professional
- Nationality: Kenyan
Accomplishments
- Best Campaign Turnaround 2024 - Multichoice Africa
References
References available upon request.
Timeline
Associate Media Director
Saracen OMD
01.2022 - Current
Media & Digital Manager
Saracen OMD
01.2018 - 01.2022
Media & Digital Planner
PHD Kenya
04.2011 - 12.2017
Media Buyer
PHD Media Kenya
04.2010 - 03.2011
Strategic Marketing Management -
ISA (International School of Advertising Kenya)
Finance for Non-Finance Managers Course -
Training Solutions
Personal and People Leadership Course -
Training Solutions
Consumer Insight generation -
ISA (International School of Advertising Kenya)
Account Management -
ISA (International School of Advertising Kenya)
Google AdWords Training -
Facebook – Blueprint eLearning Level 1,2 & 3 -
OMD Academy - Mobile First -
MINDSCAPES - Digital storytelling -
OMD Design and OMNI for OMD -
Raise Your Game Initiative – OMD Programmatic Challenge -
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