DANIEL JACKSON OMORO

What stared as a consultancy job quickly became another opportunity to generate up to 3.5x ROAS for Hairfinity.com in just 3 months, spending over $200,000 and generating over $750,000 in sales!

Wins, achievements and roles that stood out include:

• Contributed to 30% growth in 2022 by developing strong relationships with clients and up-selling additional services.
• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• As part of my consultancy and growth analysis role, I Maintained meticulous client records with Quickbooks to promote accurate invoicing and account continuity.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Conducted market research to attract clients in new territories.

I worked closely with Game changers and content creators in the ecommerce space to spend over $500k in less than 6 months at an average ROAS of 4x!

• Got to work with and implement our AI Scaling Script to increase efficiency and scale brands up to 50% faster!
• Led projects and analyzed data to identify opportunities for improvement.
• Collaborated with team members to achieve target results.
• Offered friendly and efficient service to customers, handled challenging situations with ease.

Remote), Automated Retail Commerce

At ARC, I worked closely with game-changers such as Kendall Shaw, Robert Miller, Katherine Marchand, Derrek Karani, and Mathews Lopes to 10X brands from 0 to100!

• Primary achievements here have been turning $1000-10,000 ad spend into high- value businesses, some of which are on track to exit and doing over $1,000,000 in annual revenue at a minimum of 4x ROAS!

I worked with peer media buyers to grow, optimize and scale small and mid-sized brands based in Portland, Oregon

• I run lots of ads for small local businesses and increased net store traffic by up to 300%
• I also got to work with some mid-sized brands and scaled them from $50,000 to over $250,000 in ad rev from minimum spend!
• I got to work with a brand new business and it is on track to scale to well over $1M in annual rev over a period of 2 years (case study is available).

I worked alongside brand owner and businessman Comarc Donellan to grow and scale small and mid-sized brands based in the UK and Ireland

• Responsibilities and wins:
• Actively manage paid social campaigns to achieve clientsʼ goals – which resulted in a higher client-retention rate across the agency in just 3 months!
• Developed new customer acquisition and retention strategies including the "Tripwire" acquisition strategy and "Ecosystem" retention strategy which were both responsible for up to 8x ROAS on average per quarter.
• Developed a stronger understanding of data analysis which enabled us to not only guarantee performance but also create rinse and repeat strategizes that enabled us to replicate high-performing funnels across the board.
• Stronger communication with clients on all elements of the campaign, including planning, performance, and project status on a weekly, monthly, quarterly and annual basis.
• Maintain a high level of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
• Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together to create a highly-profitable omnipresence marketing system.
• Develop, grow, and maintain relationships through exceptional client service
• Provide creative guidance to clients, partner agencies, and internal teams to help clients tell their stories.

Growth was inevitable and I grew into an executive media buying role and Brand-performance Marketing ™️ to spearhead ecommerce and brand growth for 6 figure brands where I saw the following wins:

• The Market Boost (Client- Global Belly) - Scaled this brand from $100,000-$400,000 per month in just 3 months!
• I was able to bring this account from $25k in monthly spending to over $150k in monthly spending at a 3.5x ROAS and 60% return customer rate. All this was within 3-6 months.
• I worked with Daniel Smilanski to scale one of my best brands (Global Belly) and other 5 figure brands to 6 figures in between 3-6 months.
• I created multiple high-converting funnels which included landing pages, lead forms and on-platform lead capture forms.
• I generated up to 600% more leads for a music production agency which resulted in a huge upward trajectory in multiple careers!

I ventured into Brand-Performance Marketing and Shopify Automation management to expand my brand promotion and overall brand management skills as well as maintain their best possible online presence

Some of my key roles and wins were:

• Continually manages the brand as a strategic asset and devotes necessary resources to it - Study new and existing customers, create LTV growth campaigns.
• Demonstrated success in Board Development and building, leading, encouraging, attracting, engaging, and developing talented teams
• Short- and long-range management and organization plans to define responsibilities and business activities
• Improve Operating Performance - I was able to create solid relationships with our suppliers which significantly lowered our COGs

I briefly worked as an intern at one of the fastest-growing e-commerce brands at the time where I worked with the team on:

• Communicating the value proposition of the products to the sales team and developing sales tools that support sales execution.
• Creating joint-value propositions with our partners to develop product and solution positioning that reinforces our core messages
• Collaborating on content development and ensuring message alignment throughout all customer touch-points (website, sales team, etc.).

I quickly grew into a new role in Sales Management at SC-Holdings) - formerly "Spot Cross"

I was given a short-term role as the assistant sales manager with the following primary roles:

• Follow and make recommendations to improve sales and sales support processes in order to improve performance and team effectiveness
• Manage and provide leadership including training, work assignments, and performance evaluations to junior stakeholders.
• Provide leadership in key areas including sales strategy, products/packaging/pricing, etc., to assist in overall revenue performance improvement
• Proactively working with Project managers and departmental managers to develop relationship with existing Customers/suppliers and ensure retention.

I was able to display exemplary performance working as the assistant media buyer

My primary roles were:

• Implementing work-related goals as established by the client(s)
• Worked closely with the creative team to oversee creative development process across the funnel for the advertising channels managed by the team.
• Assisting with the preparation, development, execution, and monitoring of media plans
• Reconciling invoices with our inventory and logistics team, ensuring that all billing and invoicing are on track and that our accounts are up to date with our partners.
• Updating Spot Cross on key industry trends, media research, marketplace conditions, and how it all impacts the client; also made recommendations accordingly
• Working closely with our email marketing stations to request, coordinate and execute media promotions
• Maintaining a good relationship with reps and assistants
• Effectively communicate work-related matters to Senior media buyers in a timely and accurate manner.