Daniel Omoro
Paid Media Manager
Remote
Summary
Dynamic and hands-on paid media expert & account manager with a track record in building strong partnerships, retaining key accounts, and driving profit channels. Skilled proactive leader excelling in expanding professional networks, influencing decision-makers, and developing successful strategies. Recognized for collaborative and strategic leadership, with a solid background in customer relationship management. Forward-thinking and experienced in working with cross-functional teams to achieve marketing and brand development objectives. Proficient in PPC advertising and online content development.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Performance Marketing Account Manager
Yamu Media
09.2024 - 03.2025
- Increased client retention by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Provided comprehensive Weekly, Monthly, Quarterly and Annal reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Developed customized account plans for clients to help them achieve their business goals.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
- Identified at-risk accounts through diligent monitoring and analysis, implementing retention strategies to prevent churn.
- Established long-term customer relationships to enhance client loyalty and satisfaction.
- Led cross-functional teams to deliver customized solutions that exceeded client expectations.
- Served as a liaison between clients and internal teams to ensure smooth project execution and delivery.
Senior Media Buyer
Automated Retail Commerce (ARC)
02.2022 - 06.2024
- Developed and executed high-impact advertising campaigns across multiple platforms, utilizing data-driven approaches and strategic planning to achieve clients' business objectives and exceed expectations
- Used super metrics and Google sheets proficiency to build spreadsheets for all company brands that helped track media buying metrics for better management of accounts.
Delivered reports to clients and actively scheduled and led zoom calls with them. - Mentored junior team members, fostering professional growth and development within departments.
- Attended international team meetings for the company - Mexico & Dubai.
- Conducted comprehensive market & Avatar research and competitor analysis to identify new opportunities and stay ahead of the curve
- Partnered with cross-functional teams to implement targeted, multi-channel marketing initiatives that align with clients' overall marketing strategy
- Analyzed vast amounts of campaign data and made informed decisions to optimize performance and deliver maximum ROI
- Skillfully managed large budgets and monitored spending to ensure campaigns were executed efficiently and effectively
- Maintained exceptional client relationships by providing regular updates, insights, and recommendations to enhance campaign performance
- Stayed up-to-date with industry trends and advancements to bring cutting-edge solutions to clients and drive business growth
- Demonstrated marketing mastery by delivering 20% increase in revenue, 30% increase in brand awareness, and 35% improvement in campaign performance
- Executed high-stakes campaigns worth $10,000 per day, showcasing my ability to
- deliver under tight deadlines and handle complex campaigns with ease.
Executive Media Buyer
ScaleAlchemy.io
11.2020 - 01.2022
- Scaled multiple B2B & D2C brands into 6 and 7 figure businesses through vertical and horizontal multi-platform scaling
- Juggled multiple projects and several clients successfully and always met tight deadlines
- Effectively communicated campaign progress, results, and insights with internal stakeholders and clients through detailed reports and presentations
- Developed key strategies for Client Ad Accounts to meet their quarterly and monthly target KPI's successfully within specified timeframes.
- Researched & Developed various agency lead magnets that led to more cheats for the agency.
- Routinely audited client ad accounts to keep them in fine with Facebook's ever-changing ad policies.
- Actively engaged with & collaborated with other media buyers in their own accounts to maintain performance across all client accounts.
- Improved agency's Standard of Operating Procedures (SOPs) based on industry tends & recommendations from Facebook.
- Strategized cross-channel activities for Email CRO, and Landing pages for each client.
Junior Paid Social Media Buyer
The Market Boost
04.2020 - 10.2020
- Actively spearheaded organic and paid brand growth for multiple brands to graduate them from traction to growth phase.
- Utilized "Graduation" Frameworks to get at least 6 brands From Stuck At $1-5K daily revenue to Generating $10-30K daily revenue profitably within first 90 to 180 Days.
- Worked closely with creative teams to infuse all copy with messaging that deeply resonates with brands' ideal customer + used available networks of creators to get high converting consumer generated content.
- Created multiple high-converting funnels which included landing pages, lead forms and on-platform lead capture forms to scale multiple brands to 6 figures in between 3-6 months.
Paid Ads Media Buyer
Ginboo
05.2019 - 01.2020
- Moved Agency's eCommerce projects to other channels such as email & SMS and went multi-platform to scale on Google ads apart from existing Facebook Advertising.
- Actively developed winning media buying strategies that helped at least 10 brands move from traction to growth phase.
- Managed up to 8 clients simultaneously with average growth rate of 20% per quarter at 3x ROAS
- Worked closely with team providing insights on creating social media content with consistent content and tone.
- Developed Agency's Standard of Operating Procedures.
Junior Media Buyer
EcomHacks (Jared Goetz)
08.2018 - 02.2019
- Conducted thorough research to identify target audiences and understand their media consumption habits
- Regularly tracked performance of media placements using various analytics tools to ensure they are delivering expected results, such as Cost per acquisition and ROAS.
- Made recommendations for campaign adjustments based on performance data.
- Assisted in creating detailed reports that analyze cost and performance of ad campaigns and presenting these findings to teams and other stakeholders.
- Continuously learn about new media platforms, technologies, and trends in the advertising industry.
Education
Bachelor of Science - Information Technology
Jomo Kenyatta University
09.2017 - 02.2021
Skills
- Client Communication
- Facebook Ads Manager Proficiency
- Forecasting and Reporting
- Google analytics mastery
- Copywriting
- Data-driven decision making
- Market research analysis
- Sales funnel optimization
- CRM software
- E-commerce integration
- Paid advertising strategies
- Sales support
Certification
Meta Certified Digital Marketing Associate
Timeline
Performance Marketing Account Manager
Yamu Media
09.2024 - 03.2025
Senior Media Buyer
Automated Retail Commerce (ARC)
02.2022 - 06.2024
Executive Media Buyer
ScaleAlchemy.io
11.2020 - 01.2022
Junior Paid Social Media Buyer
The Market Boost
04.2020 - 10.2020
Hubspot Inbound Marketing Certification
02-2020
Google Ads Search Certification
01-2020
Google Shopping Ads Certification
01-2020
Meta Certified Digital Marketing Associate
06-2019
Paid Ads Media Buyer
Ginboo
05.2019 - 01.2020
Junior Media Buyer
EcomHacks (Jared Goetz)
08.2018 - 02.2019
Bachelor of Science - Information Technology
Jomo Kenyatta University
09.2017 - 02.2021
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