Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Daniel Omoro

Remote,Worldwide

Summary

An innovative and results-driven Digital Media Maestro with over 5 years of experience in

developing and executing impactful advertising campaigns across Meta Ads, TikTok, Google,

Pinterest & Snapchat with eCommerce, info-products and iOS/Android Apps. Possess a proven track

record of delivering strategic, data-driven solutions that exceed client expectations and drive

business growth, with at least 20% increase in revenue, 30% increase in brand awareness, and 35%

improvement in campaign performance. Skilled in managing large budgets, with experience

executing campaigns worth up to $300,000 per month and delivering on campaigns with a

daily spend of $10,000. Managed a total of over $4.5 million USD. Seeking a dynamic role that leverages marketing acumen, industry expertise, and drive to deliver exceptional

results.

Overview

6
6
years of professional experience
4
4
Certifications
1
1
Language

Work History

Paid Media Specialist & Consultant

Sabers Pro LLC
08.2023 - 02.2024
  • In charge of Brand development and Growth resulting in a 40% increase in Revenue from a 15% increase in ad spend last quarter (2023)
  • Actively managing testing and scaling ad campaign across different platforms including Meta, Google PPC, Youtube Demand Gen & Snapchat Ads
  • Improved on existing Ad Targeting strategies while developing new strategies to constantly improve key KPIs such as ROAS, Customer Retention and MER
  • Continuous close collaboration with creative teams to develop compelling content that aligns with brand messaging while appealing to diverse demographics
  • Demonstrated strong analytical and strategic thinking by delivering a 25% decrease in the Cost per customer acquisition while improving cost-per-click (CPC) and conversion rates through meticulous data analysis and A/B testing
  • Demonstrated a keen understanding of market trends and consumer behavior to tailor campaigns that resonate with audiences globally. leveraging advanced analytics tools to continually refined advertising approaches, contributing to sustained growth in both customer base and revenue for the brand.

Senior Media Buyer

Automated Retail Commerce (ARC)
02.2022 - 02.2024
  • Developed and executed high-impact advertising campaigns across multiple platforms, utilizing data-driven approaches and strategic planning to achieve clients' business objectives and exceed expectations
  • Used super metrics and Google sheets proficiency to build spreadsheets for all company brands that helped track media buying metrics for better management of accounts.
    Delivered reports to clients and actively scheduled and led zoom calls with them.
  • Attended international team meetings for the company - Mexico & Dubai.
  • Conducted comprehensive market & Avatar research and competitor analysis to identify new opportunities and stay ahead of the curve
  • Partnered with cross-functional teams to implement targeted, multi-channel marketing initiatives that align with clients' overall marketing strategy
  • Analyzed vast amounts of campaign data and made informed decisions to optimize performance and deliver maximum ROI
  • Skillfully managed large budgets and monitored spending to ensure campaigns were executed efficiently and effectively
  • Maintained exceptional client relationships by providing regular updates, insights, and recommendations to enhance campaign performance
  • Stayed up-to-date with industry trends and advancements to bring cutting-edge solutions to clients and drive business growth
  • Demonstrated marketing mastery by delivering 20% increase in revenue, 30% increase in brand awareness, and 35% improvement in campaign performance
  • Executed high-stakes campaigns worth $10,000 per day, showcasing my ability to
  • deliver under tight deadlines and handle complex campaigns with ease.

Executive Media Buyer

ScaleAlchemy.io
11.2020 - 10.2021
  • Scaled multiple B2B & D2C brands into 6 and 7 figure businesses through vertical and horizontal multi-platform scaling
  • Juggled multiple projects and several clients successfully and always met tight deadlines
  • Effectively communicated campaign progress, results, and insights with internal stakeholders and clients through detailed reports and presentations
  • Developed key strategies for Client Ad Accounts to meet their quarterly and monthly target KPI's successfully within specified timeframes.
  • Researched & Developed various agency lead magnets that led to more cheats for the agency.
  • Routinely audited client ad accounts to keep them in fine with Facebook's ever-changing ad policies.
  • Actively engaged with & collaborated with other media buyers in their own accounts to maintain performance across all client accounts.
  • Improved agency's Standard of Operating Procedures (SOPs) based on industry tends & recommendations from Facebook.
  • Strategized cross-channel activities for Email CRO, and Landing pages for each client.

Junior Paid Social Media Buyer

The Market Boost
04.2020 - 10.2020
  • Actively spearheaded organic and paid brand growth for multiple brands to graduate them from traction to growth phase.
  • Utilized "Graduation" Frameworks to get at least 6 brands From Stuck At $1-5K daily revenue to Generating $10-30K daily revenue profitably within first 90 to 180 Days.
  • Worked closely with creative teams to infuse all copy with messaging that deeply resonates with brands' ideal customer + used available networks of creators to get high converting consumer generated content.
  • Created multiple high-converting funnels which included landing pages, lead forms and on-platform lead capture forms to scale multiple brands to 6 figures in between 3-6 months.

Paid Ads Media Buyer

Ginboo
05.2019 - 01.2020
  • Moved Agency's eCommerce projects to other channels such as email & SMS and went multi-platform to scale on Google ads apart from existing Facebook Advertising.
  • Actively developed winning media buying strategies that helped at least 10 brands move from traction to growth phase.
  • Managed up to 8 clients simultaneously with average growth rate of 20% per quarter at 3x ROAS
  • Worked closely with team providing insights on creating social media content with consistent content and tone.
  • Developed Agency's Standard of Operating Procedures.

Junior Media Buyer

EcomHacks (Jared Goetz)
08.2018 - 02.2019
  • Conducted thorough research to identify target audiences and understand their media consumption habits
  • Regularly tracked performance of media placements using various analytics tools to ensure they are delivering expected results, such as Cost per acquisition and ROAS.
  • Made recommendations for campaign adjustments based on performance data.
  • Assisted in creating detailed reports that analyze cost and performance of ad campaigns and presenting these findings to teams and other stakeholders.
  • Continuously learn about new media platforms, technologies, and trends in the advertising industry.

Education

Bachelor of Science - Information Technology

Jomo Kenyatta University
Nairobi
04.2001 -

Skills

  • Conversion Tracking

    • undefined

    Certification

    Meta Certified Digital Marketing Associate

    Timeline

    Paid Media Specialist & Consultant

    Sabers Pro LLC
    08.2023 - 02.2024

    Senior Media Buyer

    Automated Retail Commerce (ARC)
    02.2022 - 02.2024

    Executive Media Buyer

    ScaleAlchemy.io
    11.2020 - 10.2021

    Junior Paid Social Media Buyer

    The Market Boost
    04.2020 - 10.2020

    Hubspot Inbound Marketing Certification

    02-2020

    Google Ads Search Certification

    01-2020

    Google Shopping Ads Certification

    01-2020

    Meta Certified Digital Marketing Associate

    06-2019

    Paid Ads Media Buyer

    Ginboo
    05.2019 - 01.2020

    Junior Media Buyer

    EcomHacks (Jared Goetz)
    08.2018 - 02.2019

    Bachelor of Science - Information Technology

    Jomo Kenyatta University
    04.2001 -

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