Summary
Overview
Work History
Education
Skills
Referees
Timeline
Generic
Daisy Mwikali

Daisy Mwikali

Nairobi

Summary

Results-driven communications and marketing lead, ambitious to drive impactful engagement and influence through proactive strategies. I am committed to achieving exceptional outcomes in the fields of communications and public relations, leveraging innovation and strategic thinking to deliver meaningful results.

Overview

10
10
years of professional experience

Work History

PR & Marketing Manager

House of Procurement
07.2023 - Current
  • Leading the development and enhancement of the House of Procurement (HOP) brand, ensuring consistency and resonance across all communication channels.
  • Crafting and executing marketing campaigns to effectively reach target audiences, driving awareness, and contributing to business growth
  • Managing corporate communications both internally and externally
  • Leading cross-functional teams in the creation of marketing materials, ensuring consistency in brand messaging.
  • Liaising with external partners and stakeholders, building relationships to support marketing objectives.
  • Negotiating with vendors and media agencies, securing cost-effective solutions for marketing activities.
  • Spearheading email marketing campaigns, designing templates and analyzing performance metrics to maximise ROI.
  • Crafting press releases and managing PR efforts to enhance company reputation and media presence.
  • Managing marketing budgets and allocating resources efficiently to achieve strategic objectives and maximise returns.
  • Tracking performance on social media platforms using Google Analytics and other tools to strategically optimise campaigns.
  • Developing and implementing comprehensive marketing strategies to increase brand awareness and market share.
  • Managing the marketing budget efficiently, and reallocating resources to high-performing initiatives for maximised ROI.
  • Updating and maintaining marketing collateral, including brochures, presentations, and website content, ensuring consistency and relevance.
  • Organising and attending industry events and exhibitions, to promote the brand and forge valuable partnerships.
  • Managing social media platforms, enhancing online presence and engaging with a diverse customer base.
  • Setting budgets and monitoring expenses to run a profitable department.

Digital Marketing Manager

Big Smoke Karen
07.2023 - Current
  • Boosting brand awareness through the creation of engaging social media campaigns.
  • Developing and executing A/B testing strategies to optimize campaign performance.
  • Implementing innovative video marketing campaigns that showcase key product features
  • Developing and implementing successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Leading and managing teams to plan and implement project tasks
  • Elevated brand visibility across digital platforms by spearheading comprehensive social media strategies.

Marketing Manager

Meridian Acceptances Limited
07.2023 - 09.2024
  • Managed social media platforms, crafting engaging content to foster community growth and interaction.
  • Reviewed and updated marketing collateral, keeping materials fresh and relevant to current market conditions.
  • Organised and oversaw promotional events, enhancing brand visibility and fostering direct customer engagement.
  • Developed and executed integrated marketing campaigns, aligning with brand strategy to boost market presence.
  • Monitored and reported on campaign performance, using insights to refine future marketing strategies.
  • Tracked and analysed campaign performance metrics, presenting findings to senior management for strategic review.
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Used Facebook, Instagram and TikTok to promote products and events.
  • Implemented seasonal and special discounts, driving customer engagement through promotions.
  • Developed innovative marketing campaigns to drive substantial sales.

Account Manager

Nation Media Group
05.2018 - 03.2023
  • Affordable Housing Television Series: Championed a groundbreaking affordable housing television series spanning two seasons in partnership with Habitat for Humanity International, expanding our viewer base and addressing a critical gap in the media market.
  • Nation Leadership Forum: Orchestrated a highly successful hybrid Nation Leadership Forum, uniting leaders from Kenya and Uganda to champion women's land rights in collaboration with Landesa.
  • MIMI Mkenya Concert: Strategically executed the MIMI Mkenya concert in partnership with HAKI Africa, aimed at promoting national cohesion and peace ahead of the 2022 general elections.
  • Re-engaged customers from dormant accounts, increasing revenue.
  • Consistently met and exceeded department targets.
  • Frequently visited customers to maintain positive and productive relationships.
  • Increased revenue by obtaining and securing new accounts while providing value-added services to existing clients.
  • Maintained strong understanding of competitors mission, offerings and presence in assigned territory.
  • Communicated with customers to immediately determine and resolve problems, avoiding escalation.
  • Secured new business opportunities by identifying potential clients and crafting tailored proposals.
  • Organised client events and workshops, strengthening relationships and showcasing new products.
  • Coordinated with cross-functional teams to deliver comprehensive solutions that met client needs.
  • Streamlined internal processes, increasing efficiency and improving team productivity.
  • Executed complete sales cycle process, from prospecting through to contract negotiations and closing.
  • Acquired new clients and grew customer base by delivering relevant product solutions within client budgets and schedules.
  • Identified lucrative business prospects through networking, cold calling and referrals and initiated processes to close sales deals.
  • Tracked financial transactions for accounts, ensuring accurate billing and timely payment.
  • Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.

Public Relations Officer

Projexis Holdings Company Limited
01.2018 - 05.2018
  • Developed and maintained a proactive media relations program by distributing news releases for placement, building strong relationships with stakeholders, and monitoring media.
  • Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to a range of industry publications.
  • Established strong media relationships to further public relations goals and oversaw the processes of social media management.
  • Communicated with media weekly to build relationships and optimize press coverage.
    Collaborated with the marketing department on branding strategies.
  • Monitored marketing content for quality, accuracy, and impact.

Marketing Executive

Apex Branding Solutions
01.2017 - 12.2017
  • Developed and implemented comprehensive internal and external communication strategies and plans for key clients during the 2017 campaign period.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.
  • Collaborated with team members to help expand marketing channels.
  • Set up, completed, and tracked customer surveys for local, regional, and national campaigns.
  • Designed dynamic posters and digital media for sales and advertising.

Digital Accounts Manager

Scarlet Digital
07.2016 - 11.2016
  • Worked cross-functionally with various departments on projects such as Metropol CRB, Keyara Organics, and elsaKim.
  • Created engaging content optimized for specific platforms and intended audiences.
  • Designed and implemented digital, web, and social strategies to align with client business goals.
  • Analyzed and reported digital campaign performance with a focus on program optimization.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Oversaw the preparation of marketing copy, images, videos, emails, and other collateral

Communications Officer

National Lands Commission
05.2015 - 05.2016
  • Provided leadership to the department by overseeing the writing, proofreading, and editing of documents such as speeches and the 2015-2016 Communication Strategy.
  • Coordinated the launch of media campaigns with marketing, communications, and sales departments.
  • Negotiated rates with media sales companies to obtain the most competitive prices.
  • Discussed marketing goals with clients to identify needs and articulate details to the marketing team.
  • Led the implementation of best practices to support customer service satisfaction initiatives.
  • Mastered and launched direct marketing techniques to boost brand reach.
  • Managed media relations and campaigns to address public communications in crisis situations.

Education

Master of Arts - Communication

Daystar University
2025

Bachelor of Arts - Communication

Daystar University
2016

Certificate of Higher Education - Kenya Certificate of Secondary Education

State House Girls High School
2011

Skills

  • Brand Management
  • Program Management
  • Business Planning
  • Content Creation
  • Event Planning and Execution
  • Account Management
  • Communication
  • Project Planning
  • Public Relations
  • Corporate Communications
  • Social Media Management
  • Marketing Campaign Management
  • Media Relations
  • Business Development

Referees

Jimmy Nzivo

Commercial Manager- Standard Group
Tel: 0725935981
Email: jimmynzivo@gmail.com


Benard Odote

Group Managing Director & CEO- House of Procurement

Tel: 0719172178

Email: benard.odote@hop-global.com

Timeline

PR & Marketing Manager

House of Procurement
07.2023 - Current

Digital Marketing Manager

Big Smoke Karen
07.2023 - Current

Marketing Manager

Meridian Acceptances Limited
07.2023 - 09.2024

Account Manager

Nation Media Group
05.2018 - 03.2023

Public Relations Officer

Projexis Holdings Company Limited
01.2018 - 05.2018

Marketing Executive

Apex Branding Solutions
01.2017 - 12.2017

Digital Accounts Manager

Scarlet Digital
07.2016 - 11.2016

Communications Officer

National Lands Commission
05.2015 - 05.2016

Bachelor of Arts - Communication

Daystar University

Certificate of Higher Education - Kenya Certificate of Secondary Education

State House Girls High School

Master of Arts - Communication

Daystar University

Similar Profiles

CREATE PROFILE
Daisy Mwikali