Volunteer Work
Daisy Mutai
Account Manager
Nairobi
Summary
A resourceful Account Manager in the Client Service, Digital Media and Traditional Media space with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. I have strong collaborative skills leading to optimum outcomes.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Account Manager
Transcend Media Group
Nairobi
12.2021 - Current
- Client Relationship Management: Act as the main point of contact for assigned clients, building and maintaining strong relationships. Understand clients' business objectives, needs, and challenges, and provide strategic guidance to drive digital marketing success.
- Digital Marketing Strategy: Collaborate with internal teams, including creative, media, and analytics, to develop comprehensive digital marketing strategies that align with client objectives. Leverage industry insights, market trends, and data analysis to identify opportunities for campaign optimization and improvement. Develop and execute media plans across various digital channels (e.g., social media, search engines, display advertising), considering target audience, budget, and campaign goals.
- Traditional Media Strategy, Planning and Buying: Using media tools to generate appropriate Media Strategies and negotiate media rates, manage media budgets, and ensure optimal placement to maximize campaign effectiveness.
- Campaign Execution and Optimization: Oversee the implementation of digital marketing campaigns, closely monitoring performance metrics, and making data-driven recommendations for optimization. Continuously analyze campaign results, identify areas for improvement, and provide actionable insights to achieve campaign objectives.
- Budget Management: Manage client budgets, ensuring efficient allocation of resources across campaigns. Monitor spending, track costs, and provide regular reports to clients, demonstrating the value and impact of traditional media and digital marketing initiatives.
- Reporting and Analytics: Generate comprehensive campaign reports, analyzing key performance indicators (KPIs) and providing actionable insights to clients. Utilize analytics tools and platforms to track, measure, and evaluate campaign performance, making data-driven recommendations for future strategies.
- Team Collaboration: Collaborate with cross-functional teams, including creative, media, analytics, and technology, to ensure seamless campaign execution. Foster a positive and productive team environment, promoting knowledge sharing and continuous learning.
Volunteer
Under Our Skin Human Rights Film Festival Organisation
Nairobi
09.2020 - Current
- Developed a social media community with regular updates for the organization.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Participated in volunteer orientations and training sessions to learn about organizational changes and mission updates.
- Kept case files updated, accurate and aligned with requirements.
- Assisted with special events and programs.
- Used strong interpersonal communication skills to convey information to others.
Digital Marketer
Transcend Media Group
Nairobi
01.2021 - 12.2021
- Develop and execute digital marketing campaigns that increase brand awareness and drive traffic
- Manage social media accounts, creating content and engaging with followers
- Collaborate with cross-functional teams to develop and implement marketing strategies
- Assumes accountability and ownership of multi-channel program successes and failures for several client accounts.
Research Assistant
African Media Initiative
Nairobi
01.2019 - 01.2019
- Conducted research and analysis on media trends in Africa
- Reports and presentations to communicate findings to the team
- Conducted research and analysis on media trends in Africa.
Communications Intern
Impact By Design Limited
Nairobi
02.2018 - 05.2018
- Assisted with the development and implementation of communications strategies
- Wrote press releases and other communications materials
- Conducted research and analysis on industry trends and competitor activity.
Education
Bachelor of Arts - Public Relations
Daystar University
Nairobi, Kenya 08.2014 - 07.2018
Skills
Communicationundefined
Interests
Timeline
Account Manager
Transcend Media Group
12.2021 - Current
Digital Marketer
Transcend Media Group
01.2021 - 12.2021
Volunteer
Under Our Skin Human Rights Film Festival Organisation
09.2020 - Current
Research Assistant
African Media Initiative
01.2019 - 01.2019
Communications Intern
Impact By Design Limited
02.2018 - 05.2018
Bachelor of Arts - Public Relations
Daystar University
08.2014 - 07.2018
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