DAISY MAGU
Marketing & Communications
Nairobi
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
15
15
years of professional experience
12
12
years of post-secondary education
Work History
Snr. Marketing & Communications Officer
Safaricom Sacco Ltd
Nairobi
02.2016 - Current
- Developed strong communication and organizational skills through working on group projects.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Skilled at working independently and collaboratively in a team environment.
- Proved successful working within tight deadlines and a fast-paced environment.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Sales and Marketing Associate
Safaricom Sacco Ltd
Nairobi
05.2011 - Current
- Monitored company budgets by comparing campaign results to financial forecasts.
- Created and maintained customer databases to facilitate customer segmentation.
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Provided support to marketing initiatives by producing creative content and copywriting.
- Built relationships with customers and community to promote long term business growth.
- Informed customers of promotions to increase sales productivity and volume.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Brand Marketing Assistant
ZURU 360
Nairobi
01.2009 - 04.2011
- Established and managed relationships with external data providers and research vendors.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
Sales Executive
CFC LIFE INSURANCE
Nairobi
07.2008 - 12.2008
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
Associate of Arts - Professional Marketing
Simon Page School of Marketing - CIM UK LEVEL 6
Kenya 01.2019 - 12.2020
Bachelor of Arts - Communications & Psychology
The University of Nairobi
Kenya 01.2013 - 12.2015
Associate of Arts - Business Management
Kenyatta University
Nairobi 01.2004 - 12.2006
High School Diploma -
Nguviu Girls High School
Embu 01.1999 - 12.2002
Skills
Digital & Marketing Campaigns
Additional Information
REFEREES
Annita Muthanje
Marketing Manager
Safaricom Sacco Ltd
Nairobi: +254712 238 389
Email: Amuthanje@safaricom.co.ke
Sulman Ahmed
Director
ZURU 360
Mobile: +254714692175
Email:
Emily Ogeta
Business Development Manager
Nyati Sacco
Mobile: +254721375201
Email: eogeta@gmail.com
Timeline
Associate of Arts - Professional Marketing
Simon Page School of Marketing - CIM UK LEVEL 6
01.2019 - 12.2020
Snr. Marketing & Communications Officer
Safaricom Sacco Ltd
02.2016 - Current
Bachelor of Arts - Communications & Psychology
The University of Nairobi
01.2013 - 12.2015
Sales and Marketing Associate
Safaricom Sacco Ltd
05.2011 - Current
Brand Marketing Assistant
ZURU 360
01.2009 - 04.2011
Sales Executive
CFC LIFE INSURANCE
07.2008 - 12.2008
Associate of Arts - Business Management
Kenyatta University
01.2004 - 12.2006
High School Diploma -
Nguviu Girls High School
01.1999 - 12.2002
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