CYNTHIA K. WASONGA

Social Media Manager

Urembo Crafts

03.2022 - Current

Managed and grew the company's social media presence across multiple platforms, including TikTok, Facebook and Instagram
Created engaging content, including videos, images, captions to drive brand awareness and customer acquisition
Responded promptly to customer inquiries and comments, providing exceptional customer service
Developed and implemented effective marketing strategies to increase online sales and engagement
Contributed to the growth of the company's e-commerce platforms
Successfully grew the TikTok page from scratch to currently 100k and a very good engagement and transition rate
Generated significant sales through TikTok campaigns
Doubled the number of Instagram followers within a year
Contributed to a 60% increase in import activity
Increased local brand recognition and awareness
Increased customer engagement through social media.
Managed multiple social media platforms, ensuring a consistent brand voice and message.
Boosted engagement rates with the creation of compelling and visually appealing content.
Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Developed relationships with influencers to grow reach of company and create wider visibility.
Facilitated live events such as Q&A sessions or product launches on various social platforms engaging audiences directly.
Led team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
Oversaw social media presence and aligned posts to include branding and trending ideas.
Researched latest market trends and analyzed data to develop public relations strategies and tactics.