CYNTHIA KATUMBI MATHEKA
SALES &MARKETING,PROCUREMENT AND ACCOUNTING
Nairobi,27098-00100
Summary
Dedicated Bancassuarance professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
18
18
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Bancassurance Officer
Absa Bank Kenya PLC
Mombasa
11.2017 - Current
- Utilized direct marketing strategies such as mailings and phone contracts to approach potential clients and increase sales by 70%.
- Conducted annual reviews of existing policies to update information.
- Met with customers to provide information about available products and policies.
- Created sources for continuous client referrals within community and with businesses using extensive networking skills.
- Met and exceeded revenue goals by 80% through generating new leads and identifying new clients.
- Displayed consistent, positive attitude towards customers, peers and other personnel, even during high-stress situations.
- Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
- Finalized sales and collected necessary deposits.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Business Development Officer
Equity Bank Kenya Plc
Mombasa
09.2016 - 10.2017
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
- Delivered campaigns to solidify new client opportunities and generate new business.
- Consistently exceeded quotas through penetration of new accounts.
- Generated new business with marketing initiatives and strategic plans.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Liaised between internal and external stakeholders, clients and various external vendors to develop and implement client solutions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Sales and Marketing Officer
Sensory Marketing Services ltd
Nairobi
01.2016 - 08.2016
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed sales and marketing data for improved strategies.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
Data Collector Enumerator
World Agroforestry Centre
Machakos
08.2015 - 12.2015
- Conducted surveys and documented all responses.
- Gathered and submitted observational information in addition to required data points.
- Collaborated closely with others to develop new surveys and questionnaires, test survey links and proofread documentation.
- Delivered effective oral presentations to staff and clients based upon data compiled from different research sources.
- Used strong and eloquent speaking skills in delivering questions to survey participants by phone and prompting responses to complete questionnaires.
- Took active role in stakeholder meetings and brainstorming sessions, promoting positive changes to project strategies and future implementations.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Equitel Branch Support Agent
Equity Bank Kenya Plc
Mombasa
08.2014 - 05.2015
- Developed and maintained courteous and effective working relationships.
- Drove operational improvements which resulted in savings and improved profit margins.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Oversaw daily operations to ensure high levels of productivity.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Sales and Marketing Intern
Kenya Institute of Curriculum Development
Nairobi
07.2014 - 08.2014
- Tracked, measured and reported on trends for sales team analysis and decision making.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Gathered market data, import and export analysis and trends.
- Demonstrated willingness and interest in learning new tasks and skills.
- Supported sales and marketing teams in creation and implementation of marketing campaigns.
Procurement Officer-Intern
Kenya Institute of Curriculum Development
Nairobi
04.2014 - 07.2014
- Built relationships with vendors to negotiate ideal terms for purchases.
- Input, analyzed and reported on data covering all aspects of procurement operations.
- Maintained current understanding of pricing structures, market conditions and trends in industry.
- Developed and strengthened supplier relationships.
- Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations.
- Evaluated supplier quotes based on purchasing procedures and competitiveness in quality, price and delivery.
- Reviewed and issued contracts and blanket purchase orders after choosing ideal vendor and drive procurement process.
- Promoted superior customer experiences by leveraging understanding of color, trends, styles, benefits and product value perception.
Education
Bachelor of Commerce - Sales &Marketing
Kenyatta University
Nairobi 08.2010 - 12.2014
No Degree - Secondary Education
Precious Blood Secondary School-Kilungu
Makueni 02.2006 - 11.2009
No Degree - Primary Education
Thange Primary School
Makueni 01.1996 - 11.2005
Skills
Business planning
Health insurance
Policy renewals
Life insurance
Claims reporting systems
Data Entry
Self-Motivated
Account management
Risk mitigation
Travelling,Networking,Voluntary work,
- Travelling to new places for adventure
- Networking and meeting new people
- Engaging in community service activities
Certification
Vision Business School-CPA Part 1-Sec 3-Kasneb
Timeline
Bancassurance Officer
Absa Bank Kenya PLC
11.2017 - Current
Business Development Officer
Equity Bank Kenya Plc
09.2016 - 10.2017
Vision Business School-CPA Part 1-Sec 3-Kasneb
08-2016
Sales and Marketing Officer
Sensory Marketing Services ltd
01.2016 - 08.2016
Data Collector Enumerator
World Agroforestry Centre
08.2015 - 12.2015
Equitel Branch Support Agent
Equity Bank Kenya Plc
08.2014 - 05.2015
Sales and Marketing Intern
Kenya Institute of Curriculum Development
07.2014 - 08.2014
Procurement Officer-Intern
Kenya Institute of Curriculum Development
04.2014 - 07.2014
Kenya Institute of Management-Diploma in Management-Procurement & Supplies-Awarded upper Credit
12-2011
Bachelor of Commerce - Sales &Marketing
Kenyatta University
08.2010 - 12.2014
Kenya institute of Management-Certificate in Business Management
06-2010
No Degree - Secondary Education
Precious Blood Secondary School-Kilungu
02.2006 - 11.2009
No Degree - Primary Education
Thange Primary School
01.1996 - 11.2005