Claudia Bargoria
Nairobi,Nairobi
Summary
Detail oriented Marketing Head with over 10 years of experience in Marketing, Communications and Sales across diverse industries such as FinTech, SAAS, Manufacturing, Aviation and Government organization. I bring a wealth of expertise and a proven track record of delivering successful projects. My diligent work ethic and unwavering dedication to quality have been the foundation of my career, enabling me to consistently achieve and exceed objectives.
I am passionate about fostering innovation and ensuring that every initiative aligns with the highest standards and delivers results.
Overview
2
2
Languages
10
10
years of professional experience
Work history
Head of Marketing
Empire Fx Limited
2026.03 - 2026.07
- Developed EmpireFX’s Marketing function, building a high-performing team that aligned with strategic objectives.
- Led successful OOH campaigns that significantly strengthened brand visibility and market presence.
- Led go-to-market marketing initiatives for new products, including EFX Lite and Copy Trading.
- Launched influencer and partnership marketing initiatives, broadening brand reach and engaging new audience segments.
- Enhanced brand’s experiential marketing footprint through targeted workshops, sponsorships, and community activations.
- Introduced seminars and webinars, positioning EmpireFX as an education-focused trading brand.
- Lead and oversee the overall marketing strategy and execution, aligning marketing initiatives with business growth and brand objectives.
- Oversee campaign planning, budgets, agencies, vendors, creative development, and marketing performance.
- Collaborate closely with Sales, Partnerships, IT, and other departments to align marketing activities with commercial objectives.
- Develop customer acquisition and engagement strategies across the customer journey.
- Oversee content strategy across social media, email, webinars, seminars, podcasts, and other communication channels.
- Use campaign performance data and market insights to optimize marketing activities and improve ROI.
- Responsibilities
- Achievements
Marketing Lead
Pepperstone Africa
2025.03 - 2026.07
- Develop and execute regional marketing strategies to drive brand awareness, client acquisition, and revenue growth across the African region.
- Lead integrated marketing campaigns across digital, partnerships, sponsorships, and offline channels to support client acquisition and retention objectives.
- Drive client acquisition and reactivation campaigns through data-driven CRM strategies, performance marketing, and promotional initiatives.
- Managed and optimised marketing budgets to ensure effective resource allocation and maximise returns on investment across campaigns and activations.
- Oversee digital marketing performance including paid media, social media, content strategy, and lead generation initiatives to optimise customer journey and engagement.
- Developed and implemented educational marketing initiatives, including webinars, intercity events and trader engagement programs, to enhance client trust and conversion.
- Collaborate with internal stakeholders including sales, partnerships, and global marketing teams to align regional marketing initiatives with business objectives.
- Lead and manage marketing vendors, agencies, and external partners to ensure high-quality campaign delivery and brand consistency.
- Coordinated with design, project management and production teams to support timely delivery of planned campaigns.
Sales & Marketing Officer
BodaPlus Ltd
2022.07 - 2026.07
- Incorporated product changes into marketing messages, increasing customer engagement and profitability.
- Managed branding campaigns and event marketing initiatives.
- Contributed to implementation of marketing strategies that supported overall business objectives.
- Work with sales teams to determine best strategies to increase customer interest and purchases.
- Evaluate the effectiveness of campaigns.
- Used Facebook Insights and Google Analytics to track marketing results and adjust sales strategies.
- Conduct market research to identify opportunities for promotion and growth.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Organise and attend marketing activities or events to raise brand awareness.
- Prepare content for the publication of marketing material and oversee distribution.
- Create official company page on various social media platforms to facilitate interaction with customers.
- Achieved key milestones that aligned with company goals.
- Performed various duties related to marketing and customer engagement.
- Continuously improve self-performance by analysing customer feedback and monitoring service reviews.
- Analyze market and competitor metrics, staying updated on changes, developments and threats.
Marketing Lead
Solutech Limited
2024.01 - 2025.02
- Developed comprehensive market strategy to align with company objectives.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
- Leveraged digital marketing techniques, including PPC campaigns and social media advertising, to reach target demographics effectively.
- Utilised Google Analytics and other tools to assess website traffic and user engagement, driving continuous improvement.
- Tracked performance on social media platforms using Google Analytics and other tools to strategically optimize campaigns.
- Tracked and analysed campaign performance metrics, presenting findings to senior management for strategic review.
- Prepared detailed marketing forecasts on daily, weekly, and quarterly basis to inform strategic decision-making.
- Managed marketing budget efficiently, reallocating resources to high-performing initiatives for maximised ROI.
- Produced blogs and social media content for varied and targeted audiences.
- Organised and attended marketing activities and events to enhance brand awareness and support corporate social responsibility initiatives.
- Created company podcast (Solupod) to promote the organization and the service.
- Identified user behaviour trends, advising and developing strategies to improve digital marketing activities.
Senior Sales and Marketing Officer
Fly540 Aviation Ltd
2019.01 - 2020.08
- Exceeded monthly sales targets by 120%.
- Managed multiple streams across departments to develop and implement integrated marketing campaigns that enhanced brand visibility.
- Coordinated innovative strategies to accomplish marketing objectives and boost long term profitability.
- Secured long-term accounts by recommending strategies that highlighted product benefits and improved service effectiveness.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Launched new products.
- Conducted in-depth analysis of target market to identify developments, changes, opportunities, and threats, informing strategic decisions.
- Outlined key achievements
- Defined key responsibilities
- Sorted out issues that may arise with bookings and reservations.
Sales, Marketing & Reservations Agent
Fly540 Aviation Ltd
Nairobi
2016.04 - 2019.12
- Secured bookings via phone, email, and webchat using comprehensive hotel product and service knowledge.
- Received incoming reservations enquiries and updated existing bookings in line with established policies and procedures.
- Advised customers regarding flight enquiries, checking availability and confirming reservations.
- Upsold clients on travel itinerary add-ons, building inclusive packages to offer competitive rates.
- Received calls from clients and made calls to clients to give information on different promotions and services offered.
- Provided high level of customer service.
- Resolved various issues and discrepancies for customers.
- Prepared customer invoices accepted payments and processed refunds and cancellation requests.
- Led exhibitions to effectively market services and drive sales.
- Conducted research, gathered information from multiple sources, and presented findings to enhance profitability.
- Oversaw daily operations to ensure efficiency
- Utilized excel to input key data into the company’s database system.
- Achieved key milestones in project delivery
Education
BSc - Communication and Public Relations
Moi University
High School (KCSE) B plain Kenya Certificate of Secondary Education - undefined
Kessup Girls High School
Skills
- Marketing Strategy & Planning
- Brand Strategy & Brand Positioning
- Marketing Team Leadership & Development
- Integrated Marketing Campaigns
- Content Strategy & Marketing
- Product Marketing & Go-to-Market Strategy
- Affiliate & Partnership Marketing
- Stakeholder Management
LANGUAGES
English: C2 Proficient
Swahili: C2 Proficient
REFERENCES
Available on Request.
AWARDS
2024 Innovative employee of the year- Solutech Limited.
Accomplishments
2024 innovative employee of the year- Solutech Limited.
Timeline
Head of Marketing
Empire Fx Limited
2026.03 - 2026.07
Marketing Lead
Pepperstone Africa
2025.03 - 2026.07
Marketing Lead
Solutech Limited
2024.01 - 2025.02
Sales & Marketing Officer
BodaPlus Ltd
2022.07 - 2026.07
Senior Sales and Marketing Officer
Fly540 Aviation Ltd
2019.01 - 2020.08
Sales, Marketing & Reservations Agent
Fly540 Aviation Ltd
2016.04 - 2019.12
High School (KCSE) B plain Kenya Certificate of Secondary Education - undefined
Kessup Girls High School
BSc - Communication and Public Relations
Moi University