Summary
Overview
Work History
Education
Skills
Certification
References
Leadership & Volunteering
Languages
Websites
Timeline
Generic

CLARE JOAN NDUTA GICHUHI

Summary

Results-oriented Marketing Executive with over 3 years of experience in executing strategic marketing initiatives and enhancing brand growth. Proficient in market analysis, digital optimization, and cross-functional team coordination to achieve business goals. Expertise in CRM systems, content planning, and analytics tools to drive customer engagement and maximize ROI. Proven ability to manage multiple projects effectively while adhering to tight deadlines.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Executive

Metropol Credit Reference Bureau (CRB)
03.2022 - Current
  • Support the execution of strategic marketing initiatives aligned with the company’s consolidated marketing plan.
  • Coordinate and execute branding activities and corporate events to improve brand presence.
  • Develop marketing materials and contribute to the quarterly corporate newsletter.
  • Monitor digital platforms for accuracy and content quality, enhancing audience engagement.
  • Assist in campaign performance tracking, reporting key insights and ROI.
  • Conduct market analysis to understand industry trends, competitor strategies, and consumer behavior.
  • Actively participate in customer acquisition and retention initiatives.
  • Spearhead key marketing forums including annual sector specific forums, engaging over 1500+ industry stakeholders annually and contributing to a 25% increase in lead generation.
  • Successfully coordinate trade shows and brand activations, resulting in a 30% increase in event-sourced leads, boosted awareness for Metropol CRB products, and direct revenue generation through in-person engagement with customers.

Sales advisor

Mwananchi Credit Limited
01.2020 - 10.2021
  • Proactively prospected new clients through cold calling, field visits, and referrals, resulting in a consistent pipeline of qualified leads.
  • Delivered persuasive sales presentations tailored to client needs, which led to increased uptake of loan products and services.
  • Met and exceeded monthly sales targets by effectively converting leads into loyal clients through solution-oriented selling.
  • Assessed client eligibility and financial profiles to recommend appropriate credit solutions, improving approval turnaround time.
  • Nurtured strong relationships with prospects and clients, contributing to repeat business and customer retention.
  • Maintained detailed records of sales activities, follow-ups, and client interactions using CRM tools.
  • Identified emerging customer needs and shared feedback with product development teams to influence service enhancements.

Education

B.sc. - Entrepreneurship – having majored in marketing

Jomo Kenyatta University of Agriculture and Technology
01.2023

Skills

  • Marketing Strategy & Execution
  • Digital & Social Media Marketing
  • Market Research & Data Analysis
  • Branding & Campaign Management
  • Event Planning & Coordination
  • Customer Relationship Management (CRM)
  • Reporting & Performance Analysis
  • Cross-functional Team Collaboration
  • Campaign tracking
  • Project management

Certification

  • Google Digital marketing certification

References

  • Eunice Chege - 070-496-1687

Leadership & Volunteering

  • Project manager for global love initiative – 2020 to date
  • Organizing events and facilitating coordination of activities. The group has managed to visit and assist about 1000 underprivileged children
  • Undertaking research and statistical analysis to facilitate the project initiatives

Languages

English
First Language

Timeline

Marketing Executive

Metropol Credit Reference Bureau (CRB)
03.2022 - Current

Sales advisor

Mwananchi Credit Limited
01.2020 - 10.2021

B.sc. - Entrepreneurship – having majored in marketing

Jomo Kenyatta University of Agriculture and Technology

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