CLAIRE NAIBO

* Managed a high-profile hospital crisis resulting from a negligence claim. Executed an aggressive communication strategy coordinating public statements, resulting in a reduction in negative social media sentiment within 72 hours.

* Built and managed a strategic network of 50+ physiotherapists, establishing a co-branded referral pipeline that contributed to revenue increase and a lift in product adoption.

* Secured and managed a high-profile sponsorship at a major event, driving qualified leads through on-site activation and achieving a ROI on the sponsorship fee.

* Orchestrated tiered influencer strategies, generating engagements and directly contributing to sales uplift with traceable links.

* Secured a high-impact national media placements for a sensitive campaign, generating a total potential reach of 4 million impressions and achieving a positive sentiment rating.

* Led a 3-month multi-channel book launch campaign securing podcast appearances, resulting in sales and driving email list sign-ups.

* Designed training workshops across 5 leading hospitals, positioning the client as the trusted authority and resulting in 5 permanent product installations.

* Secured two major speaking slots and managed exhibition presence at industry-leading conferences, generating warm leads.
* Conceived and launched a flagship CSR initiative sponsoring therapy, improving consumer brand sentiment.

* Secured presence at high-value niche parenting events, resulting in new qualified leads and establishing the brand as an authority.

*Managed and optimized marketing automation systems to support digital PR campaigns, improving content delivery efficiency by 20% and providing data used to justify PR spend.

* Utilized CRM platforms to effectively manage, segment, and nurture media contacts and influencer relationships, streamlining outreach and follow-up processes.

* Served as a spokesperson at high-visibility events, managing real-time public relations and brand integrity in high-pressure settings.

* Functioned as credible expert to educate and influence consumers, directly driving sales during marketing and PR activations.

* Monitored competitor positioning and market trends, providing actionable intelligence to inform brand strategy.

* Acted as a brand liaison to enhance customer experience, supporting execution of marketing activations (tastings, masterclasses).