CHRIS SHAYO
Commercial Growth Leader
Nairobi
Summary
Dynamic leader specializing in commercial strategy and regional fiber operations at Wananchi Group. Achieved a 25% revenue increase through strategic initiatives and expertise in SQL and geo-marketing. Proven track record in large-scale team leadership and operational excellence, facilitating market expansion across East Africa. Committed to converting analytics into effective growth strategies.
Overview
12
12
years of professional experience
Work History
Fiber Commercial Operations Manager
Wananchi Group
10.2025 - Current
- Provide regional leadership for commercial operations and fiber business optimization across Kenya, Tanzania, and Uganda.
- Oversee a revenue scope of $4.2M MRR and lead a 400-member sales headcount.
- Directed commercial GTM for 120,000 homes (Tanzania/Uganda) and currently driving Kenya's 400,000-home expansion.
- Translate market intelligence and analytics into pricing, rollout, and channel strategy.
- Support leadership in budgeting, forecasting, and commercial performance governance.
Senior Fiber Business Partner
Wananchi Group
01.2023 - 09.2025
- Led sales strategy support and decision intelligence for fiber business growth.
- Directed geo-marketing analysis and managed access and indirect sales channels.
- Spearheaded initiatives targeting untapped market segments, increasing annual revenue by 25%.
- Managed market initiatives and activities development to improve network utilization.
Sales Dispatch Manager & Fiber Business Analytics
Wananchi Group
01.2018 - 01.2023
- Managed day-to-day sales operations and ensured a seamless flow from client sign-up to installation.
- Supervised sales productivity tracking and approved minor network works (taps, extensions) for new connections.
- Developed commercial strategy support and sales performance reporting for leadership.
- Liaised between sales, technical, and customer experience teams on regional escalations.
Work Order Analyst Team Leader
Wananchi Group
01.2016 - 01.2018
- Led order management and scheduling to meet installation SLAs.
- Produced management reports using SQL, Power BI, and Tableau.
- Reduced order cancellations by closing infrastructure gaps and tracking feasibility.
Work Order Analyst
Wananchi Group
01.2014 - 01.2016
- Handled all sales reports with SQL, Power BI, and Tableau, utilizing advanced Excel for large datasets.
- Assisted in account creation, raised work orders, and provided site verification for complex orders.
- Reduced cancellations and recovered lost orders by identifying alternative installation resolutions.
- Managed client and sales team communications regarding installation delays to ensure transparency.
- Resolved escalations to sales dispatch from customer service and field teams within 24 hours.
Education
MBA - Business Management
Kenyatta University
Nairobi01.2026
Bachelor of Commerce - Accounting & Business Management
Kenyatta University
Nairobi Kenya12-2013
CPA - Accounting And Finance
KASNEB
Nairobi Kenya01-2013
Skills
- Commercial Strategy
- Revenue Growth
- Large-Scale Team Leadership
- Regional Fiber Operations
- Business Analytics
- SQL
- Power BI
- Tableau
- Advanced Excel
- Market Expansion
- Geo-marketing
- Network Utilization Strategies
- Operational Excellence
- Process Design
Professional Referees
- Michael Dabaly, MD - Zuku Fiber, Wananchi Group, +254 702 303 080, michael.dabaly@ke.wananchi.com
- Violet Muthoni, Uganda Representative, 0716 106 978
- Sara Salim, Country Manager - Tanzania, Wananchi Group, +254 791 717 771, sara.salim@tz.wananchi.com
Personal Information
Title: Fiber Commercial Operations Manager
Technical Toolkit
- SQL
- Power BI
- Tableau
- Advanced Excel
- ERP (Sage Pastel)
Core Leadership Strengths
- Commercial Strategy & Revenue Growth: Managing $4.2M MRR.
- Large-Scale Team Leadership: Headcount of 400 sales professionals.
- Regional Fiber Operations: Multi-country GTM and rollout optimization across Kenya, Tanzania, and Uganda.
- Business Analytics: Expert in SQL, Power BI, Tableau, and Advanced Excel.
- Market Expansion: Geo-marketing and network utilization strategies.
- Operational Excellence: Process design for improving installation turnaround and reducing order fallout.
Timeline
Fiber Commercial Operations Manager
Wananchi Group
10.2025 - Current
Senior Fiber Business Partner
Wananchi Group
01.2023 - 09.2025
Sales Dispatch Manager & Fiber Business Analytics
Wananchi Group
01.2018 - 01.2023
Work Order Analyst Team Leader
Wananchi Group
01.2016 - 01.2018
Work Order Analyst
Wananchi Group
01.2014 - 01.2016
MBA - Business Management
Kenyatta University
Bachelor of Commerce - Accounting & Business Management
Kenyatta University
CPA - Accounting And Finance
KASNEB