Christine Mwai
Business Develoment Manager
Nairobi
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
SALES AND MARKETING MANAGER
Clean and Safe Services Limited
Nairobi
07.2019 - Current
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Led crisis management team and provided quick turnaround solutions.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Managed sales promotions and marketing strategies on major social media sites.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 20% in sales.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Facilitated business by implementing practical networking techniques.
- Managed revenue models, process flows, operations support and customer engagement strategies.
BUSINESS DEVELOPMENT MANAGER
Kim Fay East Africa Limited
Nairobi
10.2012 - 06.2019
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Compiled product and customer data to generate informed profit projections.
- Kept meticulous client notes and updated account information in company databases.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Generated new business with marketing initiatives and strategic plans.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
TRADE DEVELOPMENT MANAGER
Gap Marketing Limited
Nairobi
01.2010 - 09.2012
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
BUSINESS DEVELOPMENT EXECUTIVE
Alexander Forbes (East Africa) Limited
Nairobi
06.2008 - 12.2010
- Collaborated with sales and marketing departments to support client acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Identified business development challenges and customer concerns for proactive resolution.
- Achieved or exceeded company-defined sales quotas.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Met existing customers to review current services and expand sales opportunities.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
- Contributed to industry events and trade shows to showcase products and gather industry intelligence.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
Education
Post Graduate Diploma - Business Analytics
Harvard Business School, Business School of Harvard University
Boston, Massachusetts 10.2021 - 01.2022
Bachelor of Science - International Business Administration – Finance & Marketing
United States International University
09.2010 - 08.2013
Information Systems - Information Technology
Strathmore University
06.2001 - 07.2004
High School Diploma -
Kyeni Girls' High School
Embu, Kenya 02.1997 - 11.2000
Skills
Business and Stakeholder Managementundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Post Graduate Diploma - Business Analytics
Harvard Business School, Business School of Harvard University
10.2021 - 01.2022
SALES AND MARKETING MANAGER
Clean and Safe Services Limited
07.2019 - Current
BUSINESS DEVELOPMENT MANAGER
Kim Fay East Africa Limited
10.2012 - 06.2019
Bachelor of Science - International Business Administration – Finance & Marketing
United States International University
09.2010 - 08.2013
TRADE DEVELOPMENT MANAGER
Gap Marketing Limited
01.2010 - 09.2012
BUSINESS DEVELOPMENT EXECUTIVE
Alexander Forbes (East Africa) Limited
06.2008 - 12.2010
Information Systems - Information Technology
Strathmore University
06.2001 - 07.2004
High School Diploma -
Kyeni Girls' High School
02.1997 - 11.2000
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