CHRISTINE MBURU

Lead commercialization, growth, and distribution of digital insurance and Value Added Services across Kenya, Uganda, and Rwanda.

Key Impact:

• Delivered 160% growth in digital insurance sales through enterprise partnerships, digital channel optimization, and ecosystem distribution strategy.
• Owned end-to-end commercialization and performance of digital customer journeys, generating KES 18M+ organic revenue through acquisition, conversion, and retention optimization.
• Originated and closed strategic partnerships with fintechs, telcos, and e-commerce platforms, expanding new revenue streams and digital service distribution.
• Led implementation of AI chatbots, WhatsApp commerce, live chat, and CRM transformation initiatives, reducing lead drop-offs by 50% and improving sales productivity.
• Acted as commercial liaison between product, technology, operations, and external partners to design scalable digital solutions aligned to client and market needs.
• Leveraged customer insights and performance analytics to drive cross-sell, upsell, and retention strategies, improving customer lifetime value.
• Led cross-border digital sales performance initiatives supporting regional growth and platform adoption.

Led commercialization and expansion of digital health Value Added Services across Sub-Saharan Africa.

Key Impact:

• Drove commercial growth and market expansion of digital health solutions across multiple African markets, increasing product adoption by 60%.
• Spearheaded strategic partnerships with AI and digital health technology providers to expand service capabilities and accelerate adoption of digital healthcare solutions.
• Designed and executed customer engagement and digital experience strategies, improving customer satisfaction by 55% and strengthening retention outcomes.
• Originated enterprise and institutional partnerships to position scalable digital healthcare platforms.
• Collaborated with sales, product, and engineering teams to commercialize digital solutions tailored to partner and enterprise client requirements.
• Leveraged analytics, customer feedback loops, and usage insights to drive product enhancements and customer journey optimization.

Led regional sales strategy and execution across digital healthcare service offerings.

Key Impact:

• Managed regional sales pipeline and partner portfolio, delivering consistent 30%+ month-on-month revenue growth.
• Led consultative enterprise sales engagements with institutional and corporate clients.
• Oversaw performance management, forecasting, and resource allocation across the regional sales team.
• Built high-performing sales culture through coaching, training, and KPI performance tracking.

Managed enterprise merchant relationships and platform monetization strategies.

Key Impact:

• Managed 10,000+ sellers and strategic enterprise accounts, driving marketplace revenue growth and engagement.
• Commercialized sponsored products and advertising solutions, increasing revenue by 285%.
• Designed merchant engagement programs leveraging insights, campaigns, and platform tools to increase retention and usage.

Led supply-side platform growth and vendor ecosystem development.

Key Impact:

• Product owner for freelance services marketplace platform, enhancing vendor experience and platform adoption.
• Onboarded 1,480+ service providers in three months, scaling supply and improving service delivery.
• Negotiated vendor contracts reducing operational expenditure by 80% while maintaining service quality.

Studio Team Captain | Content Creator

Progressed through creative and operational roles supporting Jumia’s e-commerce growth and digital content strategy. Led creative production workflows, enhanced marketplace content quality, and implemented process improvements that strengthened customer experience and operational efficiency. Managed cross-functional collaboration with sellers and internal teams to support platform performance and service delivery.