CHRISTINA WANJALA MWAURA
Nairobi
Summary
A Dynamic Communications and Manager with a comprehensive experience spanning over 7 years. Adept in distinguishing and providing creative, analytical and timely solutions while seeking to leverage strategies that raise brand communication, awareness and engagement while incorporating growth. A hardworking professional skilled in creating and engaging internal and external communications. Develops and implements brand voice for cohesive, coherent company marketing.
Overview
15
15
years of professional experience
Work History
BOOK AUTHOR / PUBLISHER
Christian Literature Communications Kenya
Nairobi
01.2024 - Current
- Currently writing and publishing a book titled 'Beautifully Broken.' Responsible for all aspects of the writing process, including research, drafting, editing, and revisions
- Coordinating with publishers / editors and managing the project timeline
- Engaging in promotional activities such as social media outreach, book signings, or speaking engagements.
COMMUNICATIONS MANAGER
Home N Beyond Limited
Nairobi
06.2023 - 08.2023
- Collaborated closely with Marketing Manager to execute effective Marketing Campaigns and Strategies
- Generated valuable customer feedback through strategic social media campaigns
- Strengthened company's client network in the hospitality industry
- Coordinated Communications across various Retail Branches, ensuring seamless day-to-day business operations.
GENERAL MANAGER
Great Meals (K) Limited
Nairobi
02.2017 - 05.2023
- Created strategies to foster customer loyalty, promote meaningful interactions, and increase retention rate
- Ensured timely and effective communication with diverse stakeholders
- Maximized efficiency in supply-chain operations
- Achieved a notable 40% reduction in company overheads by efficiently organizing and coordinating cost-effective corporate events
- Achieved optimal revenue by identifying and implementing strategic long-term growth opportunities.
MARKETING EXECUTIVE
Sharaff Shipping Company
Nairobi / Mombasa
06.2015 - 09.2016
- Marketed the Cargo Freight Station effectively, staying within the allocated budget
- Utilized competitor intelligence to inform strategic decision-making and develop tailored insights for the organization
- Implemented search engine optimization strategies to maintain competitive edge
- Expanded Company Portfolio leading to 30% increase in profit margins.
RETAIL SALES REPRESENTATIVE
Nokia
Thika Town
06.2010 - 10.2014
- Demonstrated excellent communication skills by effectively conveying information about Company products and services to diverse Retail Outlets across the region
- Analyzed market trends, implemented effective social media campaigns, and evaluated competitor activities to drive sales growth
- Executing effective campaign promotions to drive awareness and sales of new product releases
- Successfully handled both internal and external communications, resulting in reduced stock outs and heightened brand awareness
- Negotiated and successfully achieved 100% brand visibility through effective space management in retail outlets.
RADIO CONTENT AND PRODUCTION MANAGER
Milele F.M
Malindi and Mombasa
05.2009 - 02.2010
- Drafted and distributed weekly production schedule to upper management and production staff
- Captured post-show recaps highlighting successes and opportunities for improvement
- Held morning, afternoon and evening meetings with managers to discuss new show ideas, scripts and new trends
- Generated innovative concepts for radio segments that optimized audience engagement during the morning drive show, resulting in a 10% boost in listenership and ratings
- Engaged in consultations with various teams, harnessing collective expertise and assets to deliver captivating visual projects.
Education
Master of Business Administration - Strategic Management
JKUAT University
Juja01.2024
Bachelor In Electronic Media and IT - Electronic Media Communications
Maseno University
Maseno, Kisumu, Kenya01.2009
Certificate of Higher Education - Kenya Certificate of Secondary Education
Masai Girls High School
Narok, Kenya01.2004
Skills
- Communication strategies
- Presentation skills
- Data collection and analytics
- Current Market intelligence
- Brand portfolio management
- Administrative skills
- Sales and Promotions
Personal Information
Title: Communications l Administrative Specialist
Languages
- English, C2 Proficient
- Kiswahili, C2 Proficient
References
- James Gathendu, Team Leader Gap Marketing, Nokia, +254728868321
- Mr. Stanley Gachukia, Senior Pastor, Heaven’s Gate Assembly, +254723983377
Timeline
BOOK AUTHOR / PUBLISHER
Christian Literature Communications Kenya
01.2024 - Current
COMMUNICATIONS MANAGER
Home N Beyond Limited
06.2023 - 08.2023
GENERAL MANAGER
Great Meals (K) Limited
02.2017 - 05.2023
MARKETING EXECUTIVE
Sharaff Shipping Company
06.2015 - 09.2016
RETAIL SALES REPRESENTATIVE
Nokia
06.2010 - 10.2014
RADIO CONTENT AND PRODUCTION MANAGER
Milele F.M
05.2009 - 02.2010
Master of Business Administration - Strategic Management
JKUAT University
Bachelor In Electronic Media and IT - Electronic Media Communications
Maseno University
Certificate of Higher Education - Kenya Certificate of Secondary Education
Masai Girls High School
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