Chrispine Mwenda

• Developed and executed strategic marketing plans for product promotion and increased brand visibility.
• Analyzed competitors'' offerings and strategies, enabling the company to stay ahead of industry trends and capitalize on new opportunities.
• Collaborated closely with the product development team to incorporate client feedback into new offerings, enhancing overall product quality and appeal.
• Managed key accounts by maintaining strong relationships with stakeholders, ensuring high levels of customer retention.

• Implement sales strategies to maximize product visibility, availability, and sales volume within assigned territories
• Establish and maintain relationships with modern trade partners to secure prime shelf space and promotional opportunities
• Monitor competitor activities and market trends to identify opportunities for growth and competitive positioning
• Ensure optimal product visibility through effective merchandising, display, and point-of-sale materials in modern trade outlets
• Coordinate with marketing and branding teams to execute promotional campaigns and initiatives aimed at increasing brand awareness and product adoption
• Monitor inventory levels and sales performance to ensure adequate stock availability and prevent excess inventory situations
• Collaborate with logistics and supply chain teams to optimize stock replenishment cycles and minimize lead times
• Utilize sales data and market insights to forecast demand and plan inventory levels accordingly
• Build and maintain strong relationships with key stakeholders within modern trade channels, including category managers, store managers, and purchasing departments
• Address customer inquiries, concerns, and complaints in timely and professional manner, ensuring high levels of customer satisfaction and retention
• Act as liaison between company and modern trade partners to facilitate communication, resolve issues, and drive mutual business objectives.

Procuring new clients through direct contact, word-of-mouth and collaborating with marketing department

• Maintaining meaningful relationship with existing clients to ensure are retained
• Negotiating with clients to secure most attractive prices
• Equipping staff with technical and social skills needed to enhance sales
• Reviewing client's feedback and implementing necessary changes
• Remaining in tune with trends in consumption to ensure that offerings remain relevant.

• Communicating new product developments to prospective clients
• Following up new business opportunities and setting up meetings
• Planning and preparing presentations
• Overseeing development of market literature
• Writing reports
• Providing feedback to management.

• Demonstrate and explain products, methods or services in order to persuade customers to purchase products or utilize services
• Identify interested and qualified customers in order to provide them with additional information
• Keep areas neat while working: return items to correct locations following demonstrations
• Practice demonstrations to ensure work effectively
• Prepare and alter presentations content to target specific audiences
• Provide product information, using lecture films, charts, and or slide shows
• Provide product samples, coupons, information brochures, and other incentives and persuade people to buy products
• Record and report demonstrations related information.

Assist in department work; organize meetings, workshops and conferences

• Assist in generation of various Departmental and Commission reports
• Taking minutes in departmental meetings
• Accompany staff to field work when necessary and doing back to office reports
• Undertake all assignments as directed by supervisors
• Accompany Director Corporate Service to meeting when necessary
• Assist in receiving, acknowledgement and filing commission reports in consultation with Director Corporate Service's office
• Carry out any other duty as may be required within department.