CHEMUTAI DOREEN
Summary
Dynamic marketing professional with a proven track record at Mount Kenya Academy, adept at executing data-driven strategies that enhance brand visibility and drive enrollment. Skilled in content strategy and stakeholder communication, I leverage digital platforms to optimize engagement and conversion, consistently delivering impactful results in competitive environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing & Communications Officer
Centre for Intellectual Property and Information Technology Law (CIPIT)
Nairobi, Kenya
01.2023 - Current
- Executed strategic digital marketing campaigns to enhance CIPIT's research and advocacy initiatives.
- Led planning and coordination for webinars, conferences, and community outreach events.
- Designed and distributed monthly newsletters via Mailchimp, managing content and performance analysis.
- Oversaw editorial production and publishing timelines as Managing Editor for JIPIT.
- Edited publications including blogs and reports for clarity, consistency, and accessibility.
- Ensured accuracy and SEO optimization in content updates on the organization's WordPress site.
- Monitored campaign metrics using Google Analytics to guide strategic decisions.
- Cultivated relationships with media partners and influencers to elevate CIPIT's public profile.
People and Culture Assistant (HR & Digital)
Strathmore University
11.2021 - 12.2022
- Supported HR administrative tasks including contract management, data entry, and updating staff records.
- Drafted internal communications and announcements to improve information flow and employee engagement.
- Collected and analyzed employee data to support strategic HR decision-making.
- Developed dashboards and visual reports to track HR metrics and workforce trends.
- Assisted with welfare initiatives including staff check-ins and organizing team-building events.
- Improved digital communication workflows and supported the documentation of employee experiences.
- Created HR content and reporting dashboards that enhanced internal visibility and transparency.
Marketing Intern
TryKe (Sola E Cycles)
01.2020 - 11.2020
- Conducted in-depth market research to identify new brand opportunities.
- Managed client correspondence and supported development of the company's communications materials.
- Assisted in drafting marketing proposals and Terms of Reference (TOR) for prospective clients.
- Participated in event coordination and customer outreach efforts.
Education
Master of Science - Digital Marketing and Business
Max Business School
08.2025
Bachelor of Commerce - Marketing major
Strathmore University
01.2024
Diploma in Business Management -
Strathmore University
01.2018
Skills
- Marketing strategy and campaign planning
- Content strategy and storytelling
- Media relations and press engagement
- Newsletter design and distribution
- Content writing and editing
- Stakeholder communication
- Event communication support
- Web content management
- Social media engagement
- Brand messaging
Certification
- Digital Marketing - iLABAfrica
- Data Protection - CIPIT
- Data Science & Analytics - iLABAfrica
Accomplishments
- Managed the successful launch and editorial production of the JIPIT journal.
- Produced newsletters with 35%+ average open rates through strategic segmentation and design.
- Strengthened institutional storytelling and boosted public engagement through blog and media partnerships.
Timeline
Marketing & Communications Officer
Centre for Intellectual Property and Information Technology Law (CIPIT)
01.2023 - Current
People and Culture Assistant (HR & Digital)
Strathmore University
11.2021 - 12.2022
Marketing Intern
TryKe (Sola E Cycles)
01.2020 - 11.2020
Master of Science - Digital Marketing and Business
Max Business School
Bachelor of Commerce - Marketing major
Strathmore University
Diploma in Business Management -
Strathmore University
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