As a content editor and content writer with almost 4 years of experience in digital content, I've mastered the art of crafting SEO-optimized narratives that resonate with readers and drive organic traffic. I'm passionate about creating content that not only meets editorial guidelines but also addresses readers' needs and preferences. My meticulous research and adherence to credible sources have maintained a 100% accuracy rate in all articles, ensuring the highest standards of quality and reliability.
• Leveraged project management tools Airtable, Notion, and Slack to streamline editing processes and increase efficiency and turnaround time.
• Transformed the writing of 5+ team members by providing developmental editing, line editing, and copy editing, improving quality by 30%.
• Enforced client editorial style guides, AP style, tone, voice, and SEO best practices for high-level substance in SaaS and B2B content, increasing organic traffic and client satisfaction.
• Managed 3-4 client accounts with meticulous attention to detail, ensuring all projects were completed on time and adhered to client goals and editorial guidelines, resulting in a 95% client satisfaction rate.
• Drove accuracy of content through careful proofreading and fact-checking.
• Pitched content strategies and managed asset acquisition.
•Maintained strict adherence to RVO Health’s style guide, editorial guidelines, and ethical standards, producing content that resonated with readers' needs and preferences.
•Updated and crafted engaging 4+ articles per month on pregnancy, heart health, and diabetes, tailored to brand voice and updated with the latest medical research, increasing reader engagement.
•Ensured all articles were meticulously researched from credible sources, such as peer-reviewed journals and government health organizations, maintaining a 100% accuracy rate.
•Collaborated with medical professionals to create informative articles on treatments and technologies, enhancing reader trust and credibility.
•Translated complex scientific jargon into simple language, enabling patients to better understand their health conditions and treatment plans and improving patient education and adherence rates.
•Orchestrated monthly development of 15+ long-form content pieces, from conception through editing.
•Engaged in seamless collaboration with subject matter experts and veterinary professionals, using critical thinking and ensuring precision, organization, and accuracy of content.
•Transformed complex veterinary information into easily understandable content for readers, enhancing audience engagement and comprehension.
•Crafted compelling narratives from intricate veterinary research, elevating reader interest and comprehension, delivering in-depth editorial pieces weekly.
•Executed innovative SEO best practices, resulting in a 40% boost in organic search rankings on Google within the first week of publication, achieving tangible outcomes and bolstering content discoverability.
•Employed research and storytelling techniques to write and proofread 20 pieces of short-form gardening and creative content monthly to drive impactful narratives that resonated with audiences and fostered meaningful engagement.
•Utilized Trello and Slack to ensure content alignment with in-house style guides for consistent quality across publications.
•Proofread all written content in WordPress for grammar, style guide adherence, and SEO optimization, ensuring a 100% error-free publication rate across all digital channels.
•Researched trends and competitor analysis on gardening and home topics to develop targeted messaging, resulting in first-page Google rankings.
• Independently drove a 56% surge in weekly article production, boosting individual output from 80 to 125 articles.
• Edited 500+ short-form offsite articles monthly within content management systems, contributing to a notable enhancement in client and brand reputation
• Achieved an estimated 200% increase in the monthly production of long-form articles of 1,000+ words. •Spearheaded the end-to-end process, from in-depth research to meticulous writing and comprehensive copy-editing, from 5 to 15 long-form articles per month. This effort ensured the sustained consistency and effectiveness of the content strategy across all creative projects
• Updated, analyzed, created & optimized home pages, landing pages, and pillar pages to align with client objectives, enhance user experience, and boost organic traffic
• Utilized research databases, demonstrating expertise in simplifying complex concepts, resulting in the clear & accessible communication of information to diverse audiences, fostering increased comprehension & engagement
• Actively participated in meetings with existing clients &engaged in opportunities to maintain client satisfaction & drive business growth
• Successfully managed & prioritized multiple projects, meeting 100% of deadlines each week, with a focus on AP Style, in-house style guides, brand voice, publication format & editorial practices, ensuring high-quality, engaging content delivery
• Fostered seamless communication & worked collaboratively with cross-functional teams on a daily basis, resulting in smooth coordination & optimal outcomes
• Played a key role in achieving business objectives and driving website traffic growth by crafting long-form blog post articles on a weekly basis.
• Fueled a substantial 67% increase in weekly article creation, elevating output from 3 to 5 articles. This proactive contribution not only advanced organizational goals but also amplified content production, enhancing online visibility and engagement for sustained business growth
• Passion for crafting & delivering engaging content with a strong emphasis on organization, working independently & as part of a team to ensure that content is well-structured & captivating to the intended audience.
• Steered a 140% surge in overall article editing output, elevating weekly productivity from 5 to 12 long-form blog post articles in WordPress.
• Applied a holistic strategy to elevate content quality, engage audiences, and fulfill overarching organizational objectives to enhance website traffic by implementing data-driven storytelling techniques
• Provided insightful feedback & leadership to content specialists & editors, facilitating their professional development
• Supported business objectives & KPIs through the editing of 125 articles per week, ensuring adherence to SEO best practices
• Utilized Surfer SEO to optimize keyword & focus term density, driving traffic to articles & website
• Edited content to align with the Kidadl voice, style, tone, grammatical & factual accuracy, authority & trust
• Produced clear, concise and accurate content to reflect tone and level of authority appropriate to content.
• Verified statistics and facts against internal and external sources.
SEO Content Writer, HubSpot Academy- NOv 2022
SEO Content Writer, HubSpot Academy- NOv 2022