SAP
Chandni Patel
Head Of Go To Market
Nairobi
Summary
Dynamic and results-driven professional with over 10 years of experience in leading Go-to-Market strategies for companies. Proven track record of driving revenue growth, launching successful products, and building high-performing teams.
A strategic thinker with a passion for innovation and a deep understanding of market dynamics.
Skills:
- Go-to-Market Strategy Development
- Product Launch and Marketing
- Team Leadership and Management
- Market Research and Analysis
- Sales Enablement
- Strategic Planning
- Cross-functional Collaboration
Overview
12
12
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Head of Go to Market
Watu Africa
05.2022 - Current
- Lead the development and execution of Go-to-Market strategies, including pricing strategies to drive product adoption and revenue growth.
- Collaborate with cross-functional teams to launch new products and features in the market.
- Developed and executed product marketing strategies to drive product awareness and adoption.
- Led the development of product messaging, positioning, and sales enablement materials.
- Collaborated with product management and sales teams to align on go-to-market plans.
- Conducted market research and competitive analysis to inform product strategy.
- Analyze market trends and customer insights to identify new opportunities for growth.
- Proved successful working within tight deadlines and a fast-paced environment.
- Identified issues, analyzed information and provided solutions to problems.
- Learned and adapted quickly to new technology and software applications.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Head of Marketing - East Africa
Samsung Electronics East Africa
05.2019 - 04.2022
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies.
- Developed and maintained CRM messaging for all campaigns,new launches, promotions to increase awareness.
- Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 12%
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Managed $5.8M marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
Trade Marketing Manager
Samsung Electronics East Africa Ltd
05.2017 - 04.2019
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Devised product pricing strategies and trade marketing investments to support growth.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Implemented marketing strategies which resulted in 8% growth of customer base.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Managed and motivated team of 150 trade marketing executives.
Product Manager
Office Technologies Ltd
04.2012 - 04.2017
- Directed planning, budgeting, vendor selection and quality assurance efforts.
- Boosted customer base penetration 9.35% by devising creative promotional approaches.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Assessed vendor products and maintained positive vendor relations.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
- Coordinated project planning and execution with team members and team leads.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
Education
MBA - International Business Administration
Edith Cowan University
Perth, Australia 04.2005 - 07.2007
Bachelor of Arts - International Business Administration
United States International University - Africa
Nairobi, Kenya 04.2001 - 04.2004
Skills
Market Positioning
MS Office
Project organization
Relationship development
Brand development
Campaign management
P&L Management
Staff Management
Client communication
Public and Media Relations
Additional Information
References available upon request
Software
Pastel
Timeline
Head of Go to Market
Watu Africa
05.2022 - Current
Head of Marketing - East Africa
Samsung Electronics East Africa
05.2019 - 04.2022
Trade Marketing Manager
Samsung Electronics East Africa Ltd
05.2017 - 04.2019
Product Manager
Office Technologies Ltd
04.2012 - 04.2017
MBA - International Business Administration
Edith Cowan University
04.2005 - 07.2007
Bachelor of Arts - International Business Administration
United States International University - Africa
04.2001 - 04.2004