CECIL MAINA MWAURA
STUDENT RECRUITMENT
Westlands, Nairobi Province
Summary
Dynamic International Student Recruitment Specialist with over five years of experience in driving student recruitment, admissions, and enrollment initiatives across East Africa. Proven expertise in engaging students for Canadian, American, UK, Australian, and Malaysian institutions through strategic direct recruitment, agent partnerships, and robust referral networks. Track record of cultivating strong relationships with educational agents, international schools, and guidance counselors while effectively supporting students throughout their admission journeys. Recognized for fostering productive partnerships with diverse stakeholders and consistently achieving exceptional recruitment results through innovative strategies and stakeholder engagement.
Overview
6
6
years of professional experience
Work History
Student Recruitment & Partnerships Coordinator
INTERNATIONAL EDUCATION SPECIALISTS - IDP
11.2025 - Current
- Developed and maintained relationships with international schools, private schools, guidance counselors, and educational stakeholders throughout Kenya.
- Recruited and managed sub-agents and recruitment partners throughout East Africa.
- Conducted agent engagement meetings and partner training sessions.
- Identified opportunities to establish new partnerships with schools, agents, and recruitment organizations.
- Supported market development initiatives across East African recruitment markets.
- Generated student recruitment leads through networking, partnerships, school visits, and referral channels.
Senior Student Advisor - Canada & USA
INTERNATIONAL EDUCATIONAL SPECIALISTS - (IDP)
11.2023 - Current
- Develop and implement recruitment activities to increase student enrolment into Canadian and U.S. institutions across East Africa.
- Build and maintain strong relationships with international schools, guidance counselors, and education stakeholders to generate quality student referrals.
- Support students and parents throughout the recruitment process from initial enquiry through enrolment.
- Advise students on Canadian programs, admission requirements, scholarship opportunities, and application procedures.
- Successfully onboard students from leading international schools and private schools across Kenya.
- Recruit, onboard, and manage sub-agents to expand recruitment networks and strengthen market presence across East Africa.
- Develop partnerships with education consultants, schools, and recruitment organizations.
- Conduct school visits, webinars, education fairs, information sessions, and recruitment presentations.
- Work closely with admissions, marketing, visa, and conversion teams to support successful student enrolment outcomes.
- Manage leads, applications, offers, and enrolments using CRM platforms.
- Provide regular recruitment reports, application updates, and market intelligence to management.
- Monitor recruitment activities and maintain engagement with prospective students, agents, and schools.
- Ensure recruitment activities comply with institutional policies and ethical recruitment practices.
- Successfully onboarded students from international schools across Kenya into Canadian institutions.
- Expanded recruitment reach through onboarding and support of sub-agent networks across East Africa.
- Developed school and agent partnerships that generated a steady pipeline of qualified student leads.
- Increased student engagement through regular school outreach activities, webinars, and recruitment fairs.
- Maintained strong student conversion through structured follow-up and relationship management.
Senior Student Advisor
EDUCARE INTERNATIONAL LIMITED
02.2022 - 11.2023
- Developing a recruitment plan that meets the needs of our university
- Researching the Canadian/Australian /UK/Malaysian education landscape in order to identify potential student sources
- Establishing relationships with universities and other tertiary institutions
- Participating in career fairs, school visits, info sessions and other recruitment events
- Organizing admissions tests and interviews
- Advising prospective students on the application process
- Maintaining accurate records of prospective student contacts
- Ensuring compliance with university policies related to recruiting international students
- Consulted with students, parents, teachers, and other school and community stakeholders to assist in meeting student needs
- Communicated effectively with students, parents, community-based organization personnel, and colleagues to promote and advance counseling programs
- Data entry and leads follow up on the CRM.
Assistant study abroad advisor
SI-UK KENYA
02.2021 - 02.2022
- Provide comprehensive advice on visa and immigration issues to prospective and current international students
- Assist with visa renewal process
- Educate international students on regulations and customs associated with studying in a foreign country
- Assist with assessment of financial requirements and registration formalities
- Develop relationships with foreign colleges/institutions where applicable
- Inform international students on potential issues and risks that could impact their stay in the host country
- Stay up to date with rules and regulations regarding student visas
- Participate in assessing applications for admission into the school for overseas students
- Deliver presentations about topics such as academic enrichment programs, orientation sessions & cultural activities to promote academic success among international students.
Education
BACHELORS DEGREE - International Business Management
KCA UNIVERSITY
Nairobi, KenyaDIPLOMA - Business Administration
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
Nairobi, KenyaHIGHSCHOOL DIPLOMA -
MOI HIGHSCHOOL MBIRURI
EMBUSkills
Expertise in student enrollment
School partnerships and B2B development
End-to-end student recruitment from enquiry to enrolment
Agent & Partner Management
Lead Generation & Follow-Up
Market Development
CRM Systems Management
Student Conversion
Education Fairs & School Visits
Timeline
Student Recruitment & Partnerships Coordinator
INTERNATIONAL EDUCATION SPECIALISTS - IDP
11.2025 - Current
Senior Student Advisor - Canada & USA
INTERNATIONAL EDUCATIONAL SPECIALISTS - (IDP)
11.2023 - Current
Senior Student Advisor
EDUCARE INTERNATIONAL LIMITED
02.2022 - 11.2023
Assistant study abroad advisor
SI-UK KENYA
02.2021 - 02.2022
BACHELORS DEGREE - International Business Management
KCA UNIVERSITY
DIPLOMA - Business Administration
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
HIGHSCHOOL DIPLOMA -
MOI HIGHSCHOOL MBIRURI
References
Available upon request