Catherine Maina

Administrative Support

• Managed the Operations Manager’s calendar, ensuring efficient scheduling and prioritization of tasks and meetings.
• Handled email correspondence for the Outreach Department, including inbox management and responding to inquiries in a timely and professional manner.
• Oversaw hiring and onboarding processes for the virtual team based in Kenya, ensuring smooth integration into company operations.
• Coordinated and organized training and development sessions for the Kenyan virtual team to enhance skills and align with company standards.
• Scheduled regular check-ins and cross-departmental meetings, ensuring alignment and open communication between teams.
• Disseminated important internal updates and announcements across relevant teams to ensure consistent communication.
• Processed invoices for the Kenyan virtual assistant team, maintaining accurate financial records and tracking payments.
• Monitored project timelines and deliverables, ensuring tasks remained on track and deadlines were consistently met.
• Ensured all SEO and operational tool subscriptions were current, managing renewals and access for team members.

SEO Support

• Conducted website audits using tools such as SEMrush and Ahrefs to identify SEO opportunities and link building opportunities.
• Conducted citation building, and regular audits inspecting existing citations for discrepancies updating accordingly.
• Supported the email outreach team in identifying and securing link- building opportunities, contributing to the overall SEO strategy.
• Managed content uploads to client websites, ensuring accurate formatting.
• Enhanced image optimization processes by resizing and optimizing images to improve website performance and SEO.
• Content management including optimization and uploading to client websites.

• Company Overview: Professional Coaching Company Based in Alabama, USA
• Organized and executed LinkedIn and email outreach campaigns, maintaining outreach templates, logging interactions, and monitoring engagement metrics.
• Scheduled and coordinated appointments, and meetings with clients and prospects, ensuring efficient calendar management and avoiding scheduling conflicts.
• Managed email communications, including inbox organization, responding to inquiries, and flagging high-priority items for follow-up to ensure timely and professional correspondence.
• Supported client relationship management by maintaining up-to-date contact records and assisting with personalized client communications to strengthen engagement.
• Researched and coordinated outreach to potential podcast guests, scheduled interviews, and maintained communication records to ensure smooth collaboration and timely follow-ups.
• Drafted, formatted, and published blog content on a regular basis, coordinating with the content calendar and ensuring alignment with brand messaging.
• Established and maintained strong relationships with prospective clients and partners.

• Company Overview: Nairobi, Kenya
• Coordinated nationwide market activation events (“market storms”) by liaising with Area Sales Managers, ensuring timely execution and alignment with brand objectives.
• Served as the primary point of contact between brand managers and external media service providers, facilitating smooth execution of marketing campaigns and deliverables.
• Monitored the distribution and placement of point-of-sale (POS) materials, maintaining accurate records and generating reports to track effectiveness and coverage.
• Provided administrative support for event planning, including logistics coordination, vendor communication, and post-event sales tracking and reporting.
• Conducted preliminary branding research to support strategic planning for both ongoing and upcoming marketing initiatives.
• Supported market research efforts by gathering feedback from target groups on new product concepts, assisting in data collection and summarizing insights for brand managers.
• Carried out regular market visits to collect data on confectionery products, monitor competitor activities, and document observations on new product launches.
• Maintained organized records of research findings, event logistics, POS materials, and market reports to support brand management decision-making.
• Prepared presentations, reports, and summaries based on research and field data for internal review and strategy development.
• Provided ongoing administrative and coordination support to brand managers, ensuring seamless communication and follow-through on brand-related projects.