Catherin Mrimbo Maseghe
Summary
Product Marketing professional with over 9 years of experience in the pharmaceutical industry managing full product lifecycles. I am enthusiastic about initiating, expanding, and enhancing brands by creating and executing successful campaigns that boost profits and elevate market share. Proven to rebound underperforming brands to create profitability. Experienced in being in several professional teams and find it of no difficulty communicating with people clearly and concisely, whether it is in written or verbal.
Overview
11
11
years of professional experience
2026
2026
years of post-secondary education
Work History
Global Product Marketing Manager
MSI Reproductive Choices
10.2021 - Current
- Leading the Core 4 Product Solutions Initiative (2025) across Nigeria, Uganda, Ethiopia, Kenya, Tanzania, Sierra Leone, and Ghana.
- Designed and executed a capability-building program to improve distribution, recommendations, and sales across MA, EC, Condoms, and OCPs.
- Successfully rolled out new product and selling skills training in Uganda (April 2025), with Nigeria rollout (May 2025) via Train-the-Trainer.
- Developed training materials, objection handling guides, KOL programs, and refreshed packaging to increase impact and consistency across markets.
- Directed the Global Products Harmonization Project improving supply chain resilience and reducing production complexity.
- Led the digital integration of Flame’s packaging, including QR codes linking to global websites.
- Managed brand campaigns and country-specific adaptations leading to increased sales and market margins.
- Conducted training in Ethiopia, Kenya, Vietnam, and Uganda and offered sales structure optimization recommendations.
- Created market access reports and supported countries in strategic launch plans.
- Developed best practice libraries and digital assets; contributed to a 21% revenue increase in 2022.
- Successfully relaunched condom category packaging, achieving a 4% global sales increase.
Product Manager, Kenya
Getz Pharma
03.2021 - 09.2021
- Developed brand plans and tracked ROI.
- Created marketing materials and led all product launches.
- Organised webinars with Medical Associations and managed social media strategy.
- Successfully launched a patient recruitment campaign.
- Recognised among Top 7 global project managers, earning direct coaching with head office.
Product Specialist, OTC Brands – Sub-Saharan Africa
Tridem Pharma (K) Ltd
11.2019 - 02.2021
- Managed brand plans and budgets; conducted IMS-based market research.
- Led product launches across East Africa.
- Oversaw creation of marketing materials and training of sales teams.
- Initiated the Malaria Care Initiative and drove a 15% increase in sales.
- Launched a gynaecology brand at KOGS, resulting in an 80% sales increase.
- Successfully organised webinars, CME events, and brand launch campaigns.
- Supported COVID-19 e-seminar with 95% KOL attendance.
Business Development Manager
Thermosystems East Africa Limited
05.2018 - 08.2019
- Developed marketing materials, strategies, and reports.
- Organised CMEs and led product trainings.
- Designed pricing strategies and competitor monitoring tools.
- Built brand recognition in top-tier hospitals and secured NGO tenders.
- Managed distributor relationships and developed partnerships with key social groups and telemedicine platforms.
- Maintained an 80% employee retention rate across a 10-member team.
Territory Supervisor
Novartis Social Business
06.2015 - 04.2018
- Managed 6 counties in Coastal Kenya and implemented the Access to Medicine program.
- Achieved full county hospital adoption and 15% annual sales growth.
- Led the switch to branded oxytocin at 10x the price of generics.
- Opened MEDS accounts for 95% of FBOs in the region.
Senior Medical Representative
SAI Pharmaceutical Limited
03.2014 - 05.2015
- Marketed Indoco Remedies products and led team communication.
- Secured key tenders and expanded market reach from 100 to 120 institutions.
- Revived Kenya Navy as a major revenue source.
Education
Level 7 Postgraduate Diploma -
Chartered Institute of Marketing
B.Sc. - Microbiology
University of Eldoret
Skills
- Patient-Centric Approach
- Relationship Building with KOLs
- Adaptability to Industry Dynamics
Timeline
Global Product Marketing Manager
MSI Reproductive Choices
10.2021 - Current
Product Manager, Kenya
Getz Pharma
03.2021 - 09.2021
Product Specialist, OTC Brands – Sub-Saharan Africa
Tridem Pharma (K) Ltd
11.2019 - 02.2021
Business Development Manager
Thermosystems East Africa Limited
05.2018 - 08.2019
Territory Supervisor
Novartis Social Business
06.2015 - 04.2018
Senior Medical Representative
SAI Pharmaceutical Limited
03.2014 - 05.2015
B.Sc. - Microbiology
University of Eldoret
Level 7 Postgraduate Diploma -
Chartered Institute of Marketing
Similar Profiles
Moronke AtamewalenMoronke Atamewalen
Clinical Consultant at MSI Reproductive Choices (MSI-RC), UK , United KinClinical Consultant at MSI Reproductive Choices (MSI-RC), UK , United Kin
Eloise ReynoldsEloise Reynolds
Advanced Practice Development Lead at MSI Reproductive ChoicesAdvanced Practice Development Lead at MSI Reproductive Choices
Emma KeetonEmma Keeton
Reproductive Healthcare Nurse at MSI Reproductive ChoicesReproductive Healthcare Nurse at MSI Reproductive Choices
PIERRE O SANTOSUOSSOPIERRE O SANTOSUOSSO
Senior Global Product Marketing Manager – Product Operations Manager at Teleflex IncSenior Global Product Marketing Manager – Product Operations Manager at Teleflex Inc
Tim StapulaTim Stapula
Global Product Marketing Manager at Flowserve CorporationGlobal Product Marketing Manager at Flowserve Corporation