Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Hi, I’m
Cassandra Bockle
Nairobi
Summary
Overview
6
years of professional experience
Work History
St. Joseph House Of Hope FoundationMombasa
Volunteer
04.2018 - 12.2018
Job overview
- Maintained clean, neat, and operational facilities to serve program needs.
- Assisted with special events and programs.
- Used strong interpersonal communication skills to convey information to others.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Provided administrative support to department leads to help organize events and fundraisers.
- Communicated with staff members to stay informed about volunteer opportunities and events.
Pride Inn Flamingo Beach Resort Mombasa
Guest Relations Executive
03.2019 - 01.2020
Job overview
- Served as main point of contact for VIP guests and kept hotel departments briefed on individual requirements.
- Directed staff to handle needs for individual guests to resolve issues and generate positive customer experiences.
- Managed and improved customer service functions for reception and lounge areas.
- Checked documentation and corrected issues in prompt fashion.
- Described facility amenities to guests and set up services such as childcare, interpretation and dry cleaning.
- Regulated appropriate staffing levels to meet business and customer requirements.
- Investigated guest challenges and sources of dissatisfaction to offer timely resolution.
- Streamlined check-in process to decrease wait times and increase customer satisfaction.
- Recommended hotel services or amenities that guest may find useful.
- Answered guest inquiries and provided information regarding hotel services and amenities.
- Greeted guests upon arrival and offered assistance.
St. Joseph House Of Hope Foundation Mombasa
Volunteer Manager
03.2020 - 12.2020
Job overview
- Screened volunteers applying for service, interviewing, reviewing application documents and running background checks on prospective volunteers.
- Supported volunteers by providing training, mentoring, developing and delivering resources and identifying and cultivating partnerships to support volunteers.
- Managed volunteer calendar and verified coverage of key roles during volunteer unavailability.
- Held volunteer seminars and training sessions to promote solidarity between volunteers and understanding of mission and goals of organization.
The Creek Academy Mombasa
Marketing Manager
02.2021 - 10.2022
Job overview
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
GelevateNew York
Virtual Social Media Manager
02.2023 - Current
Job overview
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Drove cross-functional collaboration with focus on quality service delivery.
Education
UdemyOnline
Certificate from Graphic Design
University Overview
Digital Skills AfricaOnline
Certificate from Digital Skills
University Overview
EdxOnline
Certificate from Front-End Website Development
University Overview
EdxOnline
Diploma from Marketing Research
University Overview
CIMNairobi
Diploma from Front Office Management
University Overview
CIMNairobi
Diploma from Customer Service Management
University Overview
Skills
Search engine optimization expertise
Promotion tactics implementation
Online marketing strategies
Networking and relationship building
Marketing analytics
Social Media Management
Good Telephone Etiquette
Analytical and Critical Thinking
Website graphics
Branding strategies
Graphic design
Oral and writing communication
Relationship building
Timeline
Virtual Social Media Manager
Gelevate
02.2023 - Current
Marketing Manager
The Creek Academy
02.2021 - 10.2022
Volunteer Manager
St. Joseph House Of Hope Foundation
03.2020 - 12.2020
Guest Relations Executive
Pride Inn Flamingo Beach Resort
03.2019 - 01.2020
Volunteer
St. Joseph House Of Hope Foundation
04.2018 - 12.2018
Udemy
Certificate from Graphic Design
Digital Skills Africa
Certificate from Digital Skills
Edx
Certificate from Front-End Website Development
Edx
Diploma from Marketing Research
CIM
Diploma from Front Office Management
CIM
Diploma from Customer Service Management