Carolyne Wambui Mungai
Nairobi
Summary
Results-driven Communications, Content Operations, and Marketing Specialist with 8+ years of experience across digital platforms, app content, and B2B/B2C marketing. Proven track record in content strategy, digital marketing, sales enablement, and team leadership.
Detail-oriented, adaptable, and passionate about driving growth and engagement in fast-paced environments.
Overview
10
10
years of professional experience
Work History
Content Operations & Product Manager
Colourful Point PTE (Phoenix Browser)
07.2020 - 06.2025
- Led content operations as the regional Team Leader for the East and Southern Africa markets. Support the English and French teams in West Africa.
- Oversaw initiatives that significantly boosted Daily Active Users (DAU) from 400K to 1.7M in Kenya, and from 185K to 450K in South Africa. Also contributed to Uganda and Tanzania surpassing the 1M DAU milestone.
- Supervised team onboarding, training, and KPI reviews to maintain high performance and content quality.
- Curated and published app news via CMS, driving engagement through localised, trending topics.
- Trained the Phoenix Browser’s AI hot monitor system to identify general, and trending events.
- Managed real-time news coverage during elections, global events, and sports tournaments (AFCON, World Cup).
- Enforced content quality by reviewing user-submitted news websites.
- Conducted A/B tests and surveys to improve user content experience.
- Worked with QA and product teams on testing and optimising PHX AI, APK builds, identifying bugs, and new feature rollouts across products like Games, Novelup, and Browser tools.
- Analysed DAU/MAU trends to optimise strategy and flag issues.
Corporate Sales & Marketing Coordinator
Bidwood Suite Hotel
Nairobi
01.2020 - 04.2020
- Promoted hotel services to corporate clients, embassies, NGOs, and government organisations to increase bookings.
- Executed cold calling, email marketing, and lead follow-ups to expand the B2B client database.
- Conducted daily field visits to secure accommodation and event partnerships with prospective clients.
- Managed OTA (Booking.com, Expedia) and travel agency inquiries, ensuring accurate and timely communication.
- Created and managed digital marketing content across social media and website to boost brand visibility.
- Short-term contract ended due to the operational impact of COVID-19 on the hospitality sector.
Digital Marketing Manager
Salute Holdings
Nairobi
01.2019 - 12.2019
- Managed social media platforms (Facebook, Instagram, Twitter) for Salute iWorld, Sports Planet Kenya, Sensations Ltd, Salute Holdings, and Selections.
- Achieved monthly sales targets: Ksh 1M for iWorld, Ksh 500K for Sensations, and Ksh 250K for other departments.
- Work closely with malls to coordinate store activations and mall marketing.
- Supported store launch events for iWorld, Sports Planet, Kenyan American Tourister store, and Sensations in key malls: Westgate, Two Rivers, Capital Centre, and Village Market.
- Create monthly content calendars, design Canva posters for products, campaigns, or daily posting for all stores.
- Customer service support via phone, email, and online sales.
Sales and Marketing Executive
Divine Schools Africa
Nairobi
05.2016 - 10.2018
- Telesales, sending bulk marketing emails and proposals for high schools, corporations, churches, and other potential partners to boost course enrollment.
- Created effective marketing and communication strategies to engage target audiences with compelling messages.
- Designing posters, monthly marketing strategies to promote courses and drive school admissions.
- Event Planning: Organized open days, alumni forums, and corporate training sessions, and represented the school at career fairs, exhibitions, and events.
Sales Representative
Microsoft
Nairobi
08.2015 - 04.2016
- Brand Ambassador for Microsoft Lumia devices.
- Store customer service in Safaricom outlets and other phone shops.
Public Relations Intern
Rococo PR Firm
Nairobi
02.2015 - 07.2015
- Handling company internal communications and admin duties.
- Assisted in the filming and logistics of a documentary in West Pokot for SNV, European Union, and Welt Hunger Hilfe.
- Proofread and finalized content for Partner’s Weekly Magazine prior to distribution.
- Assist team to edit daily newspaper review briefs for Geothermal Development Company.
Education
Bachelor of Arts - Public Relations, Marketing
Daystar University
Athi River06-2015
High School Diploma -
Kambaa Girls High School
Limuru, Kenya11-2010
Primary Level -
Kagira Memorial Academy
Murang'a, Kenya 12-2006
Skills
- Communication skills
- Content operations and CMS management
- App content writing and news editing
- Sales and marketing
- Team management
- Content data analysis
- AI Hot Monitor Training
- Survey and User Research
Languages
English, Swahili
Affiliations
Member of the Public Relations Society of Kenya
References
- Tamnai Wandiema,
SEO Content Marketer -Carbon Maps
Paris, France
Tel:+33 7 44852067 Email :Krystywandy@gmail.com - Eric Ndung'u Wamanji,
Lead Strategist - Rococo PR Firm
Nairobi, Kenya
Tel: +254 723 722 242, Email: wamanji@rococo.co.ke
- Yongqiang Wang,
Former operations manager, Phoenix Browser
Chengdu, China
Tel: +86 135 58732490 Email:wyqgabrile@gmail.com
Timeline
Content Operations & Product Manager
Colourful Point PTE (Phoenix Browser)
07.2020 - 06.2025
Corporate Sales & Marketing Coordinator
Bidwood Suite Hotel
01.2020 - 04.2020
Digital Marketing Manager
Salute Holdings
01.2019 - 12.2019
Sales and Marketing Executive
Divine Schools Africa
05.2016 - 10.2018
Sales Representative
Microsoft
08.2015 - 04.2016
Public Relations Intern
Rococo PR Firm
02.2015 - 07.2015
Bachelor of Arts - Public Relations, Marketing
Daystar University
High School Diploma -
Kambaa Girls High School
Primary Level -
Kagira Memorial Academy
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