Carolyne Njiru

Work History

DIGITAL COMMUNICATION AND MARKETING SPECIALIST

TRANSSION HOLDINGS-: SYINIX ELECTRONICS KENYA

08.2023 - 12.2023

Develop digital marketing strategy by studying indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring competition
Develop readiness materials that prepare employees for product launches, promotional activity and updates
Responsible for executing digital advertising campaigns in addition to assisting with development of digital marketing strategies
Exceeded Sept and Oct revenue goals by 29% and 24%
Use Google Analytics to track effectiveness of social media initiatives
Optimization of Social media campaigns saw increase of user engagement and website page views by 200% which also helped in media subscriptions by over 30%
Executed daily email marketing communications and generated customer awareness of key sales promotions and new product launches
Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
Develop and monitor campaign budgets
Prepare accurate reports on our marketing campaign’s overall performance
Created customized marketing materials to increase product awareness.
Monitor costs and return on investment (ROI)
Conducted primary and secondary research to better understand customer needs and behaviors.
Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
Designed and implemented advertising and public relations activities.
Ensure branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on performance of our digital campaigns
Assist with development and implementation of customized training of leadership and management development program
Produce weekly, monthly, and quarterly reports for organic social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms
Collaborate with broader team to organize and execute photoshoots/videos to support content strategy
Monitored trends in social media, industry, and competitive landscape to create new material.
Planned marketing initiatives and leveraged referral networks to promote business development.

CONSULTANCY: DIGITAL COMMUNICATION CONSULTANT

HUBINIT (AMSTERDAM, NETHERLANDS)

01.2023 - 06.2023

Managed digital marketing initiatives for clients and agency, including social media, email marketing, and website development projects created content for social media marketing campaigns, including copywriting
Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords and developed processes for measurement and optimization
Work with content experts in business to identify learning topics and objectives, create content outline for proposed learning solution and set specification for delivery approach and channels
Researched new marketing channels and strategies and presented them to clients, implemented new inbound marketing strategies to uplift conversion rates by 160%
Works with functional leaders to create training plans, develop training modules, coordinate and administer training to team members
Prepared reporting dashboard and organized conference calls in order to review weekly/monthly progress, completed tasks, future action items, and listen to any concerns, questions or client requests
Created, Managed and Reported Social media advertising campaigns for several clients on Facebook and Instagram through Facebook ads manager and power editor
Collaborated with group of digital marketers, graphic designers, copywriters, search engine optimization, social media and reputation management experts to deliver exceptional metrics to clients.
Monitored effectiveness of various campaigns and communication strategies.
Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Enhanced media statements and presentations before sending to general public or media organizations.

LEARNING DEVELOPMENT AND COMMUNICATION EXPERT

ROKAS SERVICES LIMITED

01.2017 - 12.2022

Draft press releases, pitches, case studies, white papers, and media summaries
Build relationships with new media contacts and maintain relationships with existing contacts
Planning events and public appearances for company executives and business leaders
Creates motivating and innovative training materials that empower employees to execute operational excellence
Manage media requests in timely and professional manner
Pitch story ideas and content to media
Participate in content and quality assurance reviews for training interventions to ensure relevancy or to improve effectiveness
Ensure all communication is cohesive with brand image
Track and analyze media coverage to inform future campaigns
Measure PR program impacts using regular reporting
Monitor employee and manager feedback results and build or continuously update training material to support business goals
Organize, schedule, and prepare key leaders for press interviews
Prepare presentations and speeches and inform groups, executives, shareholders, and general public about latest updates.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

PROJECT MANAGEMENT SPECIALIST

ROKAS SERVICES LIMITED

01.2015 - 12.2016

Supporting in maintenance of up-to-date client’s database and program metrics
Supporting in undertaking pre and post-project analysis, post-project follow-up, and documenting adoption of improved practices
Collaborated with CEO to control and report project progress, and conducted weekly progress meetings with field supervision personnel
Risk Management- identifying and mitigating risks that may affect effective delivery of project
Monitoring budget utilization in line with planned implementation plan
Designing, planning and delivery of data analytic and visualization products, ensuring timely completion and working to high technical standard.
Managed projects from procurement to commission.
Planned, designed, and scheduled phases for large projects.
Developed and initiated projects, managed costs, and monitored performance.
Achieved project deadlines by coordinating with contractors to manage performance.
Prepared and submitted project invoices for review and approval.
Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
Drafted project reports to identify successful outcomes, insights and future recommendations.
Developed and implemented project plans and budgets to ensure successful execution.
Tracked project and team member performance closely to quickly intervene in mistakes or delays.
Recruited and oversaw personnel to achieve performance and quality targets.
Analyzed project performance data to identify areas of improvement.

Summary

Overview

Work History

DIGITAL COMMUNICATION AND MARKETING SPECIALIST

CONSULTANCY: DIGITAL COMMUNICATION CONSULTANT

LEARNING DEVELOPMENT AND COMMUNICATION EXPERT

PROJECT MANAGEMENT SPECIALIST

Education

Master’s in International Relations -

Bachelor of Education - English and Literature

Secondary Education -

Skills

Publications

Volunteer Experience

Training

References

Software

Timeline

Work Availability

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