Ahrefs
Carolyne Njiru
Digital Communication And Marketing Specialist
Nairobi, Nairobi
Summary
Decisive leader with over six years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.
Overview
9
9
years of professional experience
10
10
years of post-secondary education
Work History
DIGITAL COMMUNICATION AND MARKETING SPECIALIST
TRANSSION HOLDINGS-: SYINIX ELECTRONICS KENYA
08.2023 - 12.2023
- Develop digital marketing strategy by studying indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring competition
- Develop readiness materials that prepare employees for product launches, promotional activity and updates
- Responsible for executing digital advertising campaigns in addition to assisting with development of digital marketing strategies
- Exceeded Sept and Oct revenue goals by 29% and 24%
- Use Google Analytics to track effectiveness of social media initiatives
- Optimization of Social media campaigns saw increase of user engagement and website page views by 200% which also helped in media subscriptions by over 30%
- Executed daily email marketing communications and generated customer awareness of key sales promotions and new product launches
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
- Develop and monitor campaign budgets
- Prepare accurate reports on our marketing campaign’s overall performance
- Created customized marketing materials to increase product awareness.
- Monitor costs and return on investment (ROI)
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Designed and implemented advertising and public relations activities.
- Ensure branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on performance of our digital campaigns
- Assist with development and implementation of customized training of leadership and management development program
- Produce weekly, monthly, and quarterly reports for organic social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms
- Collaborate with broader team to organize and execute photoshoots/videos to support content strategy
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Planned marketing initiatives and leveraged referral networks to promote business development.
CONSULTANCY: DIGITAL COMMUNICATION CONSULTANT
HUBINIT (AMSTERDAM, NETHERLANDS)
01.2023 - 06.2023
- Managed digital marketing initiatives for clients and agency, including social media, email marketing, and website development projects created content for social media marketing campaigns, including copywriting
- Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords and developed processes for measurement and optimization
- Work with content experts in business to identify learning topics and objectives, create content outline for proposed learning solution and set specification for delivery approach and channels
- Researched new marketing channels and strategies and presented them to clients, implemented new inbound marketing strategies to uplift conversion rates by 160%
- Works with functional leaders to create training plans, develop training modules, coordinate and administer training to team members
- Prepared reporting dashboard and organized conference calls in order to review weekly/monthly progress, completed tasks, future action items, and listen to any concerns, questions or client requests
- Created, Managed and Reported Social media advertising campaigns for several clients on Facebook and Instagram through Facebook ads manager and power editor
- Collaborated with group of digital marketers, graphic designers, copywriters, search engine optimization, social media and reputation management experts to deliver exceptional metrics to clients.
- Monitored effectiveness of various campaigns and communication strategies.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Enhanced media statements and presentations before sending to general public or media organizations.
LEARNING DEVELOPMENT AND COMMUNICATION EXPERT
ROKAS SERVICES LIMITED
01.2017 - 12.2022
- Draft press releases, pitches, case studies, white papers, and media summaries
- Build relationships with new media contacts and maintain relationships with existing contacts
- Planning events and public appearances for company executives and business leaders
- Creates motivating and innovative training materials that empower employees to execute operational excellence
- Manage media requests in timely and professional manner
- Pitch story ideas and content to media
- Participate in content and quality assurance reviews for training interventions to ensure relevancy or to improve effectiveness
- Ensure all communication is cohesive with brand image
- Track and analyze media coverage to inform future campaigns
- Measure PR program impacts using regular reporting
- Monitor employee and manager feedback results and build or continuously update training material to support business goals
- Organize, schedule, and prepare key leaders for press interviews
- Prepare presentations and speeches and inform groups, executives, shareholders, and general public about latest updates.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
PROJECT MANAGEMENT SPECIALIST
ROKAS SERVICES LIMITED
01.2015 - 12.2016
- Supporting in maintenance of up-to-date client’s database and program metrics
- Supporting in undertaking pre and post-project analysis, post-project follow-up, and documenting adoption of improved practices
- Collaborated with CEO to control and report project progress, and conducted weekly progress meetings with field supervision personnel
- Risk Management- identifying and mitigating risks that may affect effective delivery of project
- Monitoring budget utilization in line with planned implementation plan
- Designing, planning and delivery of data analytic and visualization products, ensuring timely completion and working to high technical standard.
- Managed projects from procurement to commission.
- Planned, designed, and scheduled phases for large projects.
- Developed and initiated projects, managed costs, and monitored performance.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Prepared and submitted project invoices for review and approval.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Developed and implemented project plans and budgets to ensure successful execution.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Analyzed project performance data to identify areas of improvement.
Education
Master’s in International Relations -
09.2018 - 09.2020
Bachelor of Education - English and Literature
09.2010 - 12.2014
Secondary Education -
01.2005 - 12.2008
Skills
Social Media Marketing copy write, build ads, create visuals, and analyze reach and engagementProject and Operations Management: Product Management Product Design Budget Development Planning and strategy development Business planning Knowledge of Project management softwareMarketing Automation/CRM Through Creating web forms, landing pages, and trigger drip campaigns that will nurture website visitors to become customersTools: Canva, WordPress Buffer, Ahrefs, HubSpot, Adobe, Slack, Asana, Trello, Zoho, Mail chimp and Hoot suite
Communications management
Digital marketing
Campaign management
Product Marketing
Branding
Analytics and SEO
Publications
- The dynamics of land tenure system and its contribution to violent conflicts in Nairobi informal settlements: A case study of Soweto East in Kibera, 2020, https://erepo.usiu.ac.ke/handle/11732/6917
- The role of climate change in conflicts in Africa, 2019, http://www.ijsred.com/volume2/issue4/IJSRED-V2I4P45.pdf
- Personal Blog, https://cathurenjiru.blogspot.com/
Volunteer Experience
- Inua Masomo Mashinani Initiative, Secretary General
- Timamu Foundation, Creative Communication Strategist
Training
- Dispute & Conflict Resolution International, Certified Professional Mediator, 2021
- Light for the World, Employable program, 2021
- Africa Civic Engagement Academy Fellowship - University of Georgia, 2021
References
Upon Request
Software
Hubspot
Canva
Salespanel
Grammarly
Timeline
DIGITAL COMMUNICATION AND MARKETING SPECIALIST - TRANSSION HOLDINGS-: SYINIX ELECTRONICS KENYA
08.2023 - 12.2023
CONSULTANCY: DIGITAL COMMUNICATION CONSULTANT - HUBINIT (AMSTERDAM, NETHERLANDS)
01.2023 - 06.2023
United States International University – Africa - Master’s in International Relations,
09.2018 - 09.2020
LEARNING DEVELOPMENT AND COMMUNICATION EXPERT - ROKAS SERVICES LIMITED
01.2017 - 12.2022
PROJECT MANAGEMENT SPECIALIST - ROKAS SERVICES LIMITED
01.2015 - 12.2016
Kenyatta University - Bachelor of Education, English and Literature
09.2010 - 12.2014
Muthambi Girls High School - Secondary Education,
01.2005 - 12.2008
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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