Carolyne Mungai
Communication/Content Operations/Digital Marketing
Nairobi
Summary
Experienced communication and marketing professional with a proven track record in various markets, including app content operations, digital marketing, and overall marketing strategies. Detail-oriented and a hardworking team leader, individually driven by a genuine passion to excel in the dynamic communication and marketing industry.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
SSA Content Operations Team Leader
CloudView Technology Limited-Phoenix Browser
07.2020 - Current
- Lead team leader for app news content sourcing for Kenya, Ethiopia,Uganda,Tanzania, and South Africa, ensuring regional relevance and engagement using the CMS system.
- Trained, onboarding new staff and managed the East and South African team.
- Work closely with various teams to optimize the Phoenix Browser App, including APK testing, bug reporting, feature development, and content security team.
- Analyzed user behavior and content consumption patterns to drive data-informed content strategies by crafting a survey and contacting some users.
- Writing and editing news content for significant events, including national elections in Kenya, Tanzania, and South Africa, and sending them as push notifications to users.
- In Charge of football coverage for major tournaments, including the World Cup, AFCON, Euros, EPL, and UCL.
- Reviewing news content to maintain high standards of quality and compliance And also reviewing sites submitted by owners to make sure they fit Phoenix content guidelines.
- Managed DAU/MAU and performance metrics for the East and South African markets
- Evaluate team performance and submit KPI results to supervisors.
Corporate Sales & Marketing Coordinator
Bidwood Suite Hotel
Nairobi, Kenya
01.2020 - 04.2020
- Marketing: Promote Bidwood hotel services to corporate clients, embassies, and government organizations.
- Making daily cold-calls,sending well-crafted emails and conduct diligent follow-ups to expand the hotel's clientelle database.
- Daily field visits to meet up with prospective clients to seek accomodation partnerships.
- Help manage inquiries from online travel agencies (OTAs) such as Booking.com and Expedia, as well as from travel agents, ensuring prompt responses.
- Managed the hotel's social media platforms, creating engaging posters, content,videos and updating the Website.
Digital Marketing Manager
Salute Holdings
Nairobi , Kenya
01.2019 - 12.2019
- Social Media Management: Managed social media pages (Facebook, Twitter, Instagram, YouTube) for Salute iWorld, Sports Planet Kenya, Sensations Ltd, Salute Holdings, and Selections.
- Preparing monthly performance reports. presenting them to the Director and other departmental managers.
- Created and executed monthly online and offline marketing campaigns to boost brand awareness and sales.
- Sending 10 proposals per day to potential partners, including banks and financial institutions, for media and sales collaborations.
- Provided support across all departments to ensure excellent customer experiences via phone and website
- Daily Cold calling and email marketing to small enterprises to market different products under the Salute umbrella.
- Achieving a monthly sales of Ksh One Million for iWorld and Sensations.
Sales and Marketing Executive
Divine Schools Africa
Nairobi, Kenya
05.2016 - 10.2018
- Sales & Digital Marketing: Led telesales and digital marketing efforts to boost course enrollment
- Created effective marketing and communication strategies to engage target audiences with compelling messages
- Designing and executing monthly marketing strategies to promote courses and drive school admissions
- Crafted bulk marketing emails and proposals for high schools, corporations, churches, and other potential partners
- Event Planning: Organized open days, alumni forums, and corporate training sessions, and represented the school at career fairs, exhibitions, and events
- Collaborated with the management team to establish monthly budgets and annual performance goals
- Key Achievements: Miss Lang'ata Prison Beauty Pageant 2016: Successfully organized this high-impact event
- Latin-African Business Summit: Contributed to the planning of the inaugural summit at Windsor Hotel
Sales Representative
Microsoft
08.2015 - 04.2016
- Brand Ambassador for Microsoft Lumia devices
- Store customer service in Safaricom outlets and other phone shops
Public Relations Intern
Rococo PR & Media
Nairobi, Nairobi Province
02.2015 - 07.2015
- Handling company internal communications
- Project management: Assisted in the fodder harvesting Documentary filming at West Pokot for SNV, European Union, and Welt Hunger Hilfe
- Proofreading Partner's Weekly Magazine before being distributed.
- Worked on Newspaper reviews for Geothermal Development Company.
- Client's Follow-ups >mostly those involed in upcoming or ongoing projects.
- Training on how to write press releases for partnered clients.
- Maintained and updated media contact lists and databases for ease of access.
Education
Bachelor of Arts - Public Relations, Marketing
Daystar University
Athi River 04.2011 - 01.2015
Skills
Content Management Systems (CMS)
Team Management
App Content Writing
Customer Service
Social Media Marketing
Media Relations
Process development
Accomplishments
- Achieving 1 Million and 500K in DAU in two respective markets: Kenya and South Africa.
- Part of the team to organize the 2016 Miss Lang'ata Prison Beauty Pageant.
- Organizing a training for girls rescued from FGM in Narok.
Referees
Tamnai Wandiema
SEO Content Marketer, Carbon Maps
Paris, France
+33 7 44852067
Krystywandy@gmail.com
Eric Ndung'u Wamanji
Director- Rococo PR Firm,
Nairobi, Kenya
+254 723 722 242
ewamanji@yahoo.com.uk
Timeline
SSA Content Operations Team Leader
CloudView Technology Limited-Phoenix Browser
07.2020 - Current
Corporate Sales & Marketing Coordinator
Bidwood Suite Hotel
01.2020 - 04.2020
Digital Marketing Manager
Salute Holdings
01.2019 - 12.2019
Sales and Marketing Executive
Divine Schools Africa
05.2016 - 10.2018
Sales Representative
Microsoft
08.2015 - 04.2016
Public Relations Intern
Rococo PR & Media
02.2015 - 07.2015
Bachelor of Arts - Public Relations, Marketing
Daystar University
04.2011 - 01.2015