Excel
Carolyne Munene
Online Consultant
Nairobi,Kenya
Summary
- Results-driven online marketer, skilled in diverse e-commerce marketing strategies and analyzing data to optimize plans.
- Focused and diligent team player with top-notch problem-solving, communication, and organizational skills.
Overview
12
12
years of professional experience
Work History
Online Marketer
Self-Employed Consultant
Nairobi, Kenya
08.2019 - Current
- Timely submission of tasks, which has ensured a constant workflow through referrals.
- Increased landing page conversion rates of a fitness company by 22% in 2023.
- Collect and analyze web metrics, such as visits, time on site, and page views per visit to improve marketing techniques.
- Increase website traffic by implementing effective SEO strategies and optimizing content.
- Attend webinars and also interactions with various industries like academia, health, FMCGs, among others, which has helped me learn some current marketing trends like A/B testing, SEO, and influencer marketing.
Communications Assistant
National Land Commission
Nairobi, Kenya
07.2016 - 06.2019
- Developed creative assets for online advertising campaigns, including display ads, social media graphics, and video content.
- Boosted brand awareness via the social media platforms, which increased audience engagement across the various sites by 45%.
- Coordinated monthly press conferences to address client issues, which led to 70% positive feedback from the public.
- Established measurement frameworks and reporting systems to track success metrics for various communication initiatives.
- Supported the development and distribution of Information, Education, and Communication (IEC) materials, such as pamphlets and banners, optimizing brand visibility by 25%.
- Developed crisis communication plans to safeguard the company's reputation during challenging situations.
- Stayed current on industry best practices by attending conferences, webinars, and networking events regularly, applying new knowledge to ongoing projects as needed.
Administrative Assistant
Duke Investments LTD
Nairobi, Kenya
01.2016 - 04.2016
- Implemented new CRM system to track client interactions, improving response times, and client satisfaction.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Organized company events to enhance team cohesion, coordinating logistics and catering for over 30 participants.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
Entrepreneur
Uchumi Supermarkets
Nairobi, Kenya
01.2013 - 12.2015
- Improved tender response rates by 15%, via tailoring proposals to specific branch needs and requirements.
- Built strong brand recognition and customer loyalty through regular communication and delivering fresh products consistently over time.
- Maintained a high level of compliance in all submissions by adhering to strict guidelines and regulations.
- Increased customer satisfaction by almost 100% through promptly addressing concerns post-tender and gaining insights to improve future submissions.
- Managed comprehensive database of past tenders and outcomes, improving accessibility to information for future submissions.
Education
Bachelor of Arts - Communication & Sociology
University of Nairobi
Nairobi, Kenya 04.2001 -
Skills
Data Analytics
Viral marketing and Audience Engagement
Keyword Research
Project Management like Event Organizing
Website Updates
Search Engine Marketing
Microsoft Office
Reliability
Teamwork and Collaboration
Interpersonal Skills
Business Acumen
Negotiation
Software
Power BI
Timeline
Online Marketer
Self-Employed Consultant
08.2019 - Current
Communications Assistant
National Land Commission
07.2016 - 06.2019
Administrative Assistant
Duke Investments LTD
01.2016 - 04.2016
Entrepreneur
Uchumi Supermarkets
01.2013 - 12.2015
Bachelor of Arts - Communication & Sociology
University of Nairobi
04.2001 -
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