Carolyne Kathure
Digital Communication Specialist
Nairobi
Summary
As a Digital Communication Expert with over 6 years of experience in digital marketing, communication, and project management, I possess the skillset to handle multiple projects in a fast-paced environment. My expertise includes excellent analytical, communication, creative, interpersonal, and organizational skills. I am proficient in working both independently and as an active team member, and my focus is always on achieving results.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work History
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
SMART SALES LIMITED
04.2024 - Current
- Trained employees on effective communication techniques, improving overall team performance and collaboration.
- Optimized social media presence through strategic content creation, leading to significant growth in followers and engagement rates.
- Prepared social media posts and videos with an eye for viral content strategies.
- Streamlined internal communication processes for increased efficiency and employee engagement.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Helped with photo and video production and performed visual and sound editing tasks.
- Enhanced brand awareness by developing and executing strategic communication plans.
- Served as a trusted advisor to senior leadership on matters related to internal messaging during times of organizational change.
- Created engaging multimedia content, such as infographics, videos, and blog posts, to illustrate complex concepts in an accessible manner.
- Coordinated successful events that fostered community connections and enhanced brand visibility.
- Evaluated the success of communication campaigns using analytics tools, refining future strategies based on insights gained.
- Conducted communications audits to identify areas of improvement and develop targeted action plans.
- Liaised between departments during project-based collaborations, ensuring timely delivery of high-quality outputs.
- Created social media content across multiple platforms, according to content calendars and promotion schedules.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
CONSULTANCY - DIGITAL MARKETING
SYNERGY ONE CONSULTING CORPORATION
1 2024 - 03.2024
- Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
- Empowered marketing team to deliver best-in-class creative campaign development and brand engagement.
- Boosted brand awareness through the creation and management of engaging social media campaigns.
- Took ownership of new client acquisition via digital marketing channels, devising strategies, and managing marketing plan delivery.
- Monitored campaigns to enforce adherence with agreed timeframes, budgets, and requirements.
- Measured digital marketing and demand-generation programs to support sales' top-line growth.
- Leveraged CRM data to send targeted emails designed to increase sales.
- Tracked sales, click-through rates, and conversion rates by marketing campaign for comparison.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Utilized Google Analytics data to identify areas of improvement within the digital strategy, making adjustments accordingly for better outcomes.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
DIGITAL MARKETING SPECIALIST
TRANSSION HOLDINGS-: SYINIX ELECTRONICS
07.2023 - 12.2023
- Develop a digital marketing strategy by studying indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Develop readiness materials that prepare employees for product launches, promotional activities, and updates.
- Responsible for executing digital advertising campaigns, in addition to assisting with the development of digital marketing strategies.
- Use Google Analytics to track the effectiveness of social media initiatives.
- Design and oversee all aspects of our digital marketing department, including our marketing database, email, and display advertising campaigns.
- Prepare accurate reports on our marketing campaign's overall performance.
- Tracked and optimized PPC campaigns to surpass KPIs.
- Monitor costs and return on investment (ROI).
- Ensure branding and storytelling are accurate and cohesive across all platforms, and use digital monitoring tools to report on the performance of our digital campaigns.
- Produce weekly, monthly, and quarterly reports for organic social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Managed influencer marketing programs across verticals, establishing guidelines and metrics to achieve KPIs.
- Achieved success across paid and organic social media content through targeted content development and delivery.
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
HUBINIT
01.2023 - 06.2023
- Managed digital marketing initiatives for clients and agency, including social media, email marketing, and website development projects. Created content for social media marketing campaigns, including copywriting.
- Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords, and developing processes for measurement and optimization.
- Work with content experts in the business to identify learning topics and objectives, create a content outline for the proposed learning solution, and set the specifications for the delivery approach and channels.
- Researched new marketing channels and strategies, and presented them to the clients. Implemented new inbound marketing strategies to uplift conversion rates by 160%.
- Works with functional leaders to create training plans, develop training modules, coordinate, and administer training to team members.
- Prepared reporting dashboard and organized conference calls in order to review weekly/monthly progress, completed tasks, future action items, and listen to any concerns, questions, or client requests.
- Created, managed, and reported social media advertising campaigns for several clients on Facebook and Instagram through Facebook Ads Manager.
- Collaborated with a group of digital marketers, graphic designers, copywriters, search engine optimization experts, social media experts, and reputation management experts to deliver exceptional metrics to clients.
PROJECT MANAGER
ROKAS SERVICES LIMITED
01.2017 - 12.2022
- Coordinating the development of data work plans and documenting the scope, timeline, and costs for each project.
- Planning project meetings with the technical and program teams.
- Supporting the maintenance of an up-to-date client's database and program metrics.
- Collaborated with the CEO to control and report project progress, and conducted weekly progress meetings with field supervision personnel.
- Planned, designed, and scheduled phases for large projects.
- Monitored project performance to identify areas of improvement and make adjustments.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
- Negotiated and managed third-party contracts related to project deliverables.
- Created accurate budgets based on resource requirements, allowing for optimal allocation of funds across all aspects of the projects.
- Facilitated smoother project transitions, ensuring thorough documentation and effective handovers.
- Oversaw implementation of new project management software, facilitating more efficient workflow and better project tracking.
PROGRAM OFFICER : NATIONAL SHELTERS NETWORK
CENTRE FOR DOMESTIC TRAINING AND DEVELOPMENT
06.2020 - 12.2020
- Organized workshops and trainings for stakeholders, increasing understanding of program goals and objectives.
- Established strategic partnerships with external organizations, expanding program reach and impact.
- Created and implemented program frameworks, performance standards and quality assurance requirements.
- Promoted the organization''s mission by actively participating in networking events and representing the organization at conferences or seminars.
- Spearheaded efforts to secure additional funding sources through donor outreach campaigns and fundraising events.
- Developed and managed budgets for multiple projects, ensuring optimal resource allocation and financial sustainability.
- Collaborated with finance department to budget and monitor program operations, ensuring sound fiscal and system management.
- Led the design of data collection tools, enabling accurate measurement of program outcomes.
- Developed comprehensive communication plans to effectively disseminate information about programs to relevant parties.
- Created and managed project plans, timelines and budgets.
- Collected, arranged, and input information into database system.
Education
Master's in International Relations -
United States International University - Africa
Nairobi 09.2018 - 09.2020
Bachelor of Education - English and Literature
Kenyatta University
Nairobi 09.2010 - 12.2014
Secondary Education -
Muthambi Girls High School
Meru 01.2005 - 12.2008
Skills
Project and Operations Management: Product Management Product Design Budget Development Planning and strategy development Business planning Knowledge of Project management software
Training
- Dispute & Conflict Resolution International, 2021, Certified Professional Mediator
- Light for the World, 2021, Employable program
- Africa Civic Engagement Academy Fellowship, 2021 (University of Georgia)
Certification
Certified Professional Mediator
Publications
- The dynamics of land tenure system and its contribution to violent conflicts in Nairobi informal settlements: A case study of Soweto East in Kibera, 2020, http://erepo.usiu.ac.ke/handle/11732/6917.
- The role of climate change in conflicts in Africa, 2019, http://www.ijsred.com/volume2/issue4/IJSRED-V2I4P45.pdf.
- Personal Blog: https://cathurenjiru.blogspot.com/
Referees
Available Upon Request
Timeline
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
SMART SALES LIMITED
04.2024 - Current
DIGITAL MARKETING SPECIALIST
TRANSSION HOLDINGS-: SYINIX ELECTRONICS
07.2023 - 12.2023
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
HUBINIT
01.2023 - 06.2023
PROGRAM OFFICER : NATIONAL SHELTERS NETWORK
CENTRE FOR DOMESTIC TRAINING AND DEVELOPMENT
06.2020 - 12.2020
Master's in International Relations -
United States International University - Africa
09.2018 - 09.2020
PROJECT MANAGER
ROKAS SERVICES LIMITED
01.2017 - 12.2022
Bachelor of Education - English and Literature
Kenyatta University
09.2010 - 12.2014
Secondary Education -
Muthambi Girls High School
01.2005 - 12.2008
CONSULTANCY - DIGITAL MARKETING
SYNERGY ONE CONSULTING CORPORATION
1 2024 - 03.2024
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