Carolyne Kathure
Digital Communication Specialist
Nairobi
Summary
As a Digital Communication Expert with over 6 years of experience in digital marketing, communication, and project management, I possess the skillset to handle multiple projects in a fast-paced environment. My expertise includes excellent analytical, communication, creative, interpersonal, and organizational skills. I am proficient in working both independently and as an active team member, and my focus is always on achieving results.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work History
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
SMART SALES LIMITED
04.2024 - Current
- Trained employees on effective communication techniques, improving overall team performance and collaboration.
- Optimized social media presence through strategic content creation, leading to significant growth in followers and engagement rates.
- Prepared social media posts and videos with an eye for viral content strategies.
- Streamlined internal communication processes for increased efficiency and employee engagement.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Helped with photo and video production and performed visual and sound editing tasks.
- Enhanced brand awareness by developing and executing strategic communication plans.
- Served as a trusted advisor to senior leadership on matters related to internal messaging during times of organizational change.
- Created engaging multimedia content, such as infographics, videos, and blog posts, to illustrate complex concepts in an accessible manner.
- Coordinated successful events that fostered community connections and enhanced brand visibility.
- Evaluated the success of communication campaigns using analytics tools, refining future strategies based on insights gained.
- Conducted communications audits to identify areas of improvement and develop targeted action plans.
- Liaised between departments during project-based collaborations, ensuring timely delivery of high-quality outputs.
- Created social media content across multiple platforms, according to content calendars and promotion schedules.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
CONSULTANCY - DIGITAL MARKETING
SYNERGY ONE CONSULTING CORPORATION
1 2024 - 03.2024
- Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
- Empowered marketing team to deliver best-in-class creative campaign development and brand engagement.
- Boosted brand awareness through the creation and management of engaging social media campaigns.
- Took ownership of new client acquisition via digital marketing channels, devising strategies, and managing marketing plan delivery.
- Monitored campaigns to enforce adherence with agreed timeframes, budgets, and requirements.
- Measured digital marketing and demand-generation programs to support sales' top-line growth.
- Leveraged CRM data to send targeted emails designed to increase sales.
- Tracked sales, click-through rates, and conversion rates by marketing campaign for comparison.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Utilized Google Analytics data to identify areas of improvement within the digital strategy, making adjustments accordingly for better outcomes.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
DIGITAL MARKETING SPECIALIST
TRANSSION HOLDINGS-: SYINIX ELECTRONICS
07.2023 - 12.2023
- Develop a digital marketing strategy by studying indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Develop readiness materials that prepare employees for product launches, promotional activities, and updates.
- Responsible for executing digital advertising campaigns, in addition to assisting with the development of digital marketing strategies.
- Use Google Analytics to track the effectiveness of social media initiatives.
- Design and oversee all aspects of our digital marketing department, including our marketing database, email, and display advertising campaigns.
- Prepare accurate reports on our marketing campaign's overall performance.
- Tracked and optimized PPC campaigns to surpass KPIs.
- Monitor costs and return on investment (ROI).
- Ensure branding and storytelling are accurate and cohesive across all platforms, and use digital monitoring tools to report on the performance of our digital campaigns.
- Produce weekly, monthly, and quarterly reports for organic social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Managed influencer marketing programs across verticals, establishing guidelines and metrics to achieve KPIs.
- Achieved success across paid and organic social media content through targeted content development and delivery.
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
HUBINIT
01.2023 - 06.2023
- Managed digital marketing initiatives for clients and agency, including social media, email marketing, and website development projects. Created content for social media marketing campaigns, including copywriting.
- Developed action plans for achieving and measuring SEO campaign success, including determining key metrics, keywords, and developing processes for measurement and optimization.
- Work with content experts in the business to identify learning topics and objectives, create a content outline for the proposed learning solution, and set the specifications for the delivery approach and channels.
- Researched new marketing channels and strategies, and presented them to the clients. Implemented new inbound marketing strategies to uplift conversion rates by 160%.
- Works with functional leaders to create training plans, develop training modules, coordinate, and administer training to team members.
- Prepared reporting dashboard and organized conference calls in order to review weekly/monthly progress, completed tasks, future action items, and listen to any concerns, questions, or client requests.
- Created, managed, and reported social media advertising campaigns for several clients on Facebook and Instagram through Facebook Ads Manager.
- Collaborated with a group of digital marketers, graphic designers, copywriters, search engine optimization experts, social media experts, and reputation management experts to deliver exceptional metrics to clients.
PROJECT MANAGER
ROKAS SERVICES LIMITED
01.2017 - 12.2022
- Coordinating the development of data work plans and documenting the scope, timeline, and costs for each project.
- Planning project meetings with the technical and program teams.
- Supporting the maintenance of an up-to-date client's database and program metrics.
- Collaborated with the CEO to control and report project progress, and conducted weekly progress meetings with field supervision personnel.
- Planned, designed, and scheduled phases for large projects.
- Monitored project performance to identify areas of improvement and make adjustments.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
- Negotiated and managed third-party contracts related to project deliverables.
- Created accurate budgets based on resource requirements, allowing for optimal allocation of funds across all aspects of the projects.
- Facilitated smoother project transitions, ensuring thorough documentation and effective handovers.
- Oversaw implementation of new project management software, facilitating more efficient workflow and better project tracking.
PROGRAM OFFICER : NATIONAL SHELTERS NETWORK
CENTRE FOR DOMESTIC TRAINING AND DEVELOPMENT
06.2020 - 12.2020
- Organized workshops and trainings for stakeholders, increasing understanding of program goals and objectives.
- Established strategic partnerships with external organizations, expanding program reach and impact.
- Created and implemented program frameworks, performance standards and quality assurance requirements.
- Promoted the organization''s mission by actively participating in networking events and representing the organization at conferences or seminars.
- Spearheaded efforts to secure additional funding sources through donor outreach campaigns and fundraising events.
- Developed and managed budgets for multiple projects, ensuring optimal resource allocation and financial sustainability.
- Collaborated with finance department to budget and monitor program operations, ensuring sound fiscal and system management.
- Led the design of data collection tools, enabling accurate measurement of program outcomes.
- Developed comprehensive communication plans to effectively disseminate information about programs to relevant parties.
- Created and managed project plans, timelines and budgets.
- Collected, arranged, and input information into database system.
Education
Master's in International Relations -
United States International University - Africa
Nairobi 09.2018 - 09.2020
Bachelor of Education - English and Literature
Kenyatta University
Nairobi 09.2010 - 12.2014
Secondary Education -
Muthambi Girls High School
Meru 01.2005 - 12.2008
Skills
Project and Operations Management: Product Management Product Design Budget Development Planning and strategy development Business planning Knowledge of Project management software
Search Engine optimization, content marketing, guest blogging, and link building through social marketing and high-quality content and title tags and incorporating keywords
Crisis Management
Training and Facilitation
Resource Mobilization
Budgeting and financial management
Monitoring and Evaluation
Tools: Canva, WordPress Buffer, Ahrefs, HubSpot, Adobe, Slack, Asana, Trello, Zoho, Mail chimp and Hoot suite
Training
- Dispute & Conflict Resolution International, 2021, Certified Professional Mediator
- Light for the World, 2021, Employable program
- Africa Civic Engagement Academy Fellowship, 2021 (University of Georgia)
Certification
Certified Professional Mediator
Publications
- The dynamics of land tenure system and its contribution to violent conflicts in Nairobi informal settlements: A case study of Soweto East in Kibera, 2020, http://erepo.usiu.ac.ke/handle/11732/6917.
- The role of climate change in conflicts in Africa, 2019, http://www.ijsred.com/volume2/issue4/IJSRED-V2I4P45.pdf.
- Personal Blog: https://cathurenjiru.blogspot.com/
Referees
Available Upon Request
Timeline
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
SMART SALES LIMITED
04.2024 - Current
DIGITAL MARKETING SPECIALIST
TRANSSION HOLDINGS-: SYINIX ELECTRONICS
07.2023 - 12.2023
CONSULTANCY: DIGITAL COMMUNICATION SPECIALIST
HUBINIT
01.2023 - 06.2023
PROGRAM OFFICER : NATIONAL SHELTERS NETWORK
CENTRE FOR DOMESTIC TRAINING AND DEVELOPMENT
06.2020 - 12.2020
Master's in International Relations -
United States International University - Africa
09.2018 - 09.2020
PROJECT MANAGER
ROKAS SERVICES LIMITED
01.2017 - 12.2022
Bachelor of Education - English and Literature
Kenyatta University
09.2010 - 12.2014
Secondary Education -
Muthambi Girls High School
01.2005 - 12.2008
CONSULTANCY - DIGITAL MARKETING
SYNERGY ONE CONSULTING CORPORATION
1 2024 - 03.2024