Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Work Availability
Timeline
Hi, I’m

CAROLINE WAMBUI WAMBUGU

Strategic Marketing & Communications Consultant
Nairobi
CAROLINE WAMBUI WAMBUGU

Summary

A strategic, people-centered communications and digital marketing leader with 15+ years of experience shaping narratives, strengthening brands, and driving impact across corporate, development, education, and cultural sectors. I bring a rare blend of analytical thinking and creative intuition equally comfortable designing high-level communication strategies as I am crafting stories that move audiences and build trust.

My work sits at the intersection of strategy, storytelling, and digital innovation. I have led high-impact PR, digital, and marketing campaigns for organizations across East Africa, partnering with teams to elevate visibility, deepen stakeholder engagement, and deliver measurable, meaningful results. Whether managing multi-country programs, guiding media relations, building digital ecosystems, or overseeing content and influencer collaborations, I approach every project with intention, empathy, and a focus on real human connection.

Above all, I believe every brand has a voice and every story has power. My role and passion is to help bring that voice to life in a way that is authentic, memorable, and strategic.

Overview

15
years of professional experience
2
Certifications

Work History

Digital, PR, & Communications Consultant
01.2022 - Current

Job overview

  • Curate and implement PR and digital marketing strategies across East Africa.
  • Manage media relations, content production, digital campaigns, and event communications.
  • Lead cross-functional teams for content creation, social media, and reporting.
  • Produce analytics-based reporting, campaign dashboards, and media monitoring aligned with client objectives.

Access Leo Burnett

Senior Digital Account Manager
11.2020 - 01.2022

Job overview

  • Managed digital & PR campaigns for clients across Kenya, Tanzania, Uganda, and Mauritius (VISA, Brookside Kenya, NESTLE, POSTA, Spotify, Mondelez).
  • Developed digital strategies, content calendars, and influencer collaborations.
  • Oversaw campaign measurement, KPI reporting, and team management (media buyers, content managers, social media managers).

Events and Promotions Ltd

Marketing / Communications / Digital Manager
03.2020 - 07.2020

Job overview

  • Managed events, marketing campaigns, content creation, and digital communications for Total Kenya, Toyota Kenya, and Nyumba Telecom.
  • Partnered with leadership to implement strategic initiatives and multi-channel campaigns.
  • Coordinated logistics, media, and creative outputs to maximize ROI.

AtFirst Communications

Digital & PR Account Manager
01.2016 - 01.2020

Job overview

  • Managed corporate accounts: MYDAWA Ltd, dusitD2 Nairobi, DELTA Electronics, Redington Gulf Ltd, Kenya Rugby Union, Peugeot Kenya, Dell, Intel.
  • Delivered digital campaigns, social media management, content creation, media relations, SEO/SEM, event management, and crisis communications.
  • Achievements: MYDAWA brand awareness grew 8% → 58%, subscribers grew 30,000 → 100,000 in one year.

Corporate Talk Ltd

PR / Communications Consultant
07.2015 - 12.2015

Job overview

  • Handled PR and social media for KenGen, Solar Century, KenyaRE, and Kenswitch.
  • Increased KenGen social media following by 40% (Facebook) and 53% (Twitter) in six months.
  • Led Kenswitch rebranding project, enhancing brand visibility and awareness.

Events and Promotions Ltd

Project Manager
11.2014 - 12.2015

Job overview

  • Led launch of KCB Pepea Card with a team of 200+ activators.
  • Oversaw project planning, implementation, and ROI-focused activations.

Sichangi Partners & Advocates

Communications Consultant
08.2013 - 08.2014

Job overview

  • Developed and implemented internal/external communications strategy.
  • Streamlined internal communication channels and produced newsletters.

Corporate Reflection Limited

Account Manager
01.2012 - 05.2013

Job overview

  • Managed corporate accounts including PRSK, GIZ, and HBS.
  • Organized conferences, corporate fun days, and media campaigns.
  • Earlier Roles:
  • Intern, Corporate Reflection Ltd (2011)
  • Junior Writer, Nation Media Group (2008)
  • Junior Communications Assistant, Batian Grand Hotel & World Vision International (2007–2008)

Education

Digital Marketing Institute
Ireland

Professional Diploma from Digital Marketing
01.2022

University Overview

St. Pauls University
Limuru, Kenya

BA from Communication (Public Relations & Development Communication)
01.2012

University Overview

GPA: 2nd Class Upper

Jomo Kenyatta University of Agriculture & Technology (JKUAT)

Diploma from Mass Communication
01.2009

University Overview

GPA: Distinction

Skills

Marketing & Communications Strategy

Certification

Google Display Ads Certification (2020)

Affiliations

Affiliations

Member, Public Relations Society of Kenya (PRSK)

Availability
See my work availability
Not Available
Available
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tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Digital, PR, & Communications Consultant
01.2022 - Current
Senior Digital Account Manager
Access Leo Burnett
11.2020 - 01.2022
Marketing / Communications / Digital Manager
Events and Promotions Ltd
03.2020 - 07.2020
Digital & PR Account Manager
AtFirst Communications
01.2016 - 01.2020
PR / Communications Consultant
Corporate Talk Ltd
07.2015 - 12.2015
Project Manager
Events and Promotions Ltd
11.2014 - 12.2015
Communications Consultant
Sichangi Partners & Advocates
08.2013 - 08.2014
Account Manager
Corporate Reflection Limited
01.2012 - 05.2013
St. Pauls University
BA from Communication (Public Relations & Development Communication)
Jomo Kenyatta University of Agriculture & Technology (JKUAT)
Diploma from Mass Communication
Digital Marketing Institute
Professional Diploma from Digital Marketing
CAROLINE WAMBUI WAMBUGUStrategic Marketing & Communications Consultant