Summary
Overview
Work History
Education
Skills
Timeline
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Caroline Okelloh

Accountant
KIUMU

Summary

Astute Business Owner successful in operations management, competitive analysis and financial management. Demonstrated success in growth and innovation. Capitalizing on new trends and technologies to boost business initiatives and reach sales objectives.

Overview

20
20
years of professional experience

Work History

Business Owner/Director

Wells Oil Ltd,stonefield Company Ltd,
kisumu
07.2011 - Current
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Employed prompt decision-making and in-depth research to resolve issues.
  • Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Optimized team hiring, training and performance.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Devised processes to boost long-term business success and increase profit levels.
  • Learned and remained updated on statutory requirements and regulations.
  • Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Studied market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
  • Built and deployed operational procedures, training programs and administrative systems to handle needs.
  • Input income and expense details into database to track business finances and address variances.
  • Maintained updated knowledge of regulatory changes to adjust business operations accordingly.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Provided outstanding coaching to employees to boost productivity.
  • Reconciled daily sales, returns and financial reports in QuickBooks.
  • Capitalized on social media platforms to increase market awareness and recruit sales agents.
  • Kept all building areas and equipment functional and well-organized to promote business performance.
  • Collaborated with development teams, internal customers and product line management to verify delivery of desired quality requirements to distributors.

Education

CPA PART 2

KCA University
Kisumu

Skills

Business planning

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Timeline

Business Owner/Director

Wells Oil Ltd,stonefield Company Ltd,
07.2011 - Current

CPA PART 2

KCA University
Caroline OkellohAccountant