Summary
Overview
Work History
Education
Skills
Interests
Work Availability
Quote
Timeline
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Caroline Mwangi

Caroline Mwangi

social media manager
Nairobi

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. High-performing social media management with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients. Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.

Overview

3
3
years of professional experience

Work History

Social Media Manager

Teejay Interiors
12.2023 - Current
  • Analyzed and reported social media and online marketing campaign results.
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Designed and implemented social media strategies to align with business goals.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
  • Suggested and implemented new features to develop brand awareness.
  • Conducted media training for company executives and business leaders.

Content Creator

Carol Wendy
08.2022 - Current
  • Develop original content through social listening and independent sources.
  • Strengthened content through proofreading and editing.
  • Applied current editing and photography tools to tell great stories.
  • Developed original content using social listening and independent sources.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Analyzed conversion and bounce rates to measure success of content.
  • Utilized digital publishing platforms to prepare well-structured drafts.
  • Organized collected information to produce well-written articles.
  • Generated stories to reflect current trends and news to pull audience into website.
  • Created content with SEO keywords drawn from Google Analytics.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Created dynamic graphics and pieces to increase website and social media traffic.
  • Built, established and maintained relationships with sources.
  • Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
  • Collaborated with illustrators and photographers to enhance content.
  • Studied and commented on current news and trends.

Social Media Manager

Games Tech
03.2021 - 08.2022
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and implemented tracking systems to measure results of posts and campaigns.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Prepared RFP and RFQ responses for new business pitches and presentations.
  • Led crisis communications and media relations activities in response to challenging situations.
  • Drafted speeches for company executives and advised on media talking points.

Education

Bachelor of Commerce - Accounting

Kenyatta University
Nairobi Kenya
04.2001 -

Skills

Content Creation

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Interests

Content creation

Photography

Video creation

Travelling

Reading

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Price is what you pay. Value is what you get.
Warren Buffett

Timeline

Social Media Manager

Teejay Interiors
12.2023 - Current

Content Creator

Carol Wendy
08.2022 - Current

Social Media Manager

Games Tech
03.2021 - 08.2022

Bachelor of Commerce - Accounting

Kenyatta University
04.2001 -
Caroline Mwangisocial media manager