Caroline Mulwa
Communications Specialist
Nairobi
Summary
Accomplished Communications Officer with 12 years of experience growing client bases via strategic communication. Works with major corporate clients to identify and address public, media and promotional needs. Delivers high-impact, dynamic product presentations to drive revenue growth.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Project Communications Officer
KCB Foundation
Nairobi
09.2020 - Current
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Managed media relations and campaigns to address public communications in crisis situations.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
Independent Board Member
Kenya Yearbook
Nairobi
03.2019 - 12.2020
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.
- Researched potential local, regional, and national funders and assisted in relationship building.
- Assisted with development of organizational budgets and resource allocation plans.
Public Private Dialogue Communications Officer
Kenya Private Sector Alliance
Nairobi
03.2017 - 09.2020
- Wrote content for press releases, website and social media campaigns.
- Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Oversaw website copy and social media platforms.
Public Relations and Communications Officer
Top Image Africa
Nairobi
08.2015 - 03.2016
- Developed and implemented short- and long-term communications strategies.
- Wrote content for press releases, website and social media campaigns.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Managed media relations and campaigns to address public communications in crisis situations.
- Coordinated and directed public relations activities to aligned to the corporate strategic goals.
Communications and Marketing Officer
Kenya Healthcare Federation
Nairobi
10.2014 - 08.2015
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Compiled product and customer data to generate informed profit projections.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Communications and Advocacy Officer
Kenya Private Sector Alliance
Nairobi
03.2012 - 02.2014
- Established and maintained the organization's' media network
- Took excellent photos at the corporate events
- Worked effectively with fellow team members to deveop the organization's journals and reports
- Developed and filed media stories
Intern Corporate Communications
Retirement Benefits Authority
Nairobi
01.2012 - 04.2012
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Analyzed problems and worked with teams to develop solutions.
- Sorted and organized files, spreadsheets, and reports.
- Interacted with customers by phone, email, or in-person to provide information.
Education
Bachelor of Arts - Mass Communications
Africa Nazarene University
Nairobi, KE 05.2007 - 06.2011
Pre- University - Pre- University
Africa Nazarene University
Nairobi, KE 05.2006 - 01.2007
Skills
Strategy development
undefinedTimeline
Project Communications Officer
KCB Foundation
09.2020 - Current
Independent Board Member
Kenya Yearbook
03.2019 - 12.2020
Public Private Dialogue Communications Officer
Kenya Private Sector Alliance
03.2017 - 09.2020
Public Relations and Communications Officer
Top Image Africa
08.2015 - 03.2016
Communications and Marketing Officer
Kenya Healthcare Federation
10.2014 - 08.2015
Communications and Advocacy Officer
Kenya Private Sector Alliance
03.2012 - 02.2014
Intern Corporate Communications
Retirement Benefits Authority
01.2012 - 04.2012
Bachelor of Arts - Mass Communications
Africa Nazarene University
05.2007 - 06.2011
Pre- University - Pre- University
Africa Nazarene University
05.2006 - 01.2007
Similar Profiles
AGNES ANYANGO DIMBIAAGNES ANYANGO DIMBIA
Senior Program Accountant at KCB FoundationSenior Program Accountant at KCB Foundation
BRENDA OMOSOBRENDA OMOSO
Customer Service Consultant at KCB BANKCustomer Service Consultant at KCB BANK
Megan WestMegan West
Janitor at KCB JanitorsJanitor at KCB Janitors