Caroline Lefelhoc
Cleveland
Summary
Copywriter, editor, and content strategist with 7+ years of experience in brand voice development and audience engagement. Integrates traditional marketing principles with personality-driven messaging to strengthen customer relationships. Delivered 10–50 qualified leads weekly through paid social and increased weekly revenue from $2K to $14K within 10 months through SEO content.
Overview
1
1
Certification
6
6
years of professional experience
Work History
SEO Content Editor
ISG
10.2024 - 10.2026
- Implemented SEO strategies in online content, resulting in increased web traffic and enhanced reader engagement.
- Collaborated with writers to develop and refine article ideas that ensured relevance and engagement for target audience.
- Collaborated with writers to refine article ideas that align with audience interests. with writers to ensure relevance and engagement for the target audience.
- Edited submissions for grammar, punctuation, and style to uphold high editorial standards and enhance content quality.
Freelance Content Writer
Oatey Company
03.2024 - 10.2026
- Crafted and edited blog posts, articles, and web content, significantly increasing web traffic.
- Conducted in-depth research to produce clear, accurate copy that informed and engaged readers.
- Developed tailored resources and articles for various subjects and audiences, adapting content and tone to enhance relevance and appeal.
- Crafted engaging social media posts that supported strategy and boosted audience interaction.
Freelance Copywriter
The Cleveland Copywriter
Cleveland, Ohio
02.2021 - 10.2026
- Published targeted written content across multiple channels to expand reach.
- Created engaging copy and graphical content layouts to connect with target audiences.
- Edited and proofread colleagues' work for accuracy and consistency across all communications.
- Edited and proofread colleagues' work, ensuring accuracy and consistency.
Copywriting Director
Haute Living
11.2022 - 08.2025
- Designed and produced engaging sales and marketing materials for luxury brands at Haute Media Group on a daily basis.
- Created sales and marketing materials for Haute Media Group's luxury brands, boosting brand visibility.
- Facilitated stakeholder meetings to align on performance plans and strategic direction.
- Supervised staff through orientation, training, and ongoing support, promoting team development.
Features Writer
Static Media
10.2024 - 06.2025
- Crafted diverse written communications and reports to effectively inform and engage target audiences.
- Analysed information to identify issues and recommend actionable solutions, facilitating informed decision-making.
- Provided excellent customer service to improve engagement and boost satisfaction among clients.
- Monitored service times and quality standards to ensure efficiency in operations.
Marketing Copywriter & Editor
Haute Media Group
02.2021 - 11.2022
- Developed targeted sales and marketing content for Haute Media Group, increasing audience engagement through sales emails, landing pages, and social media ads.
- Edited manuscripts, articles, and web content for clarity, grammar, and style under tight deadlines, delivering high-quality output.
- Coordinated with writers, photographers, and graphic designers to produce visually appealing articles that engage readers.
- Researched topics and checked facts to maintain a high standard of journalistic integrity.
Education
Bachelor's degree - Integrated Marketing and Communications
University of Akron
Akron01-2019
Skills
- Content strategy and SEO optimization
- Creative writing and copywriting
- Sales and marketing strategy
- Time management
- Editing and review
- Research and networking
- Client relationship management
Certification
Solving Business Problems
Custom
- Caro Strachan 8 Week Home Workout Guide
- 30 Day Guide to Self Love
- Caro Strachan 8 Week Gym Guide
Timeline
SEO Content Editor
ISG
10.2024 - 10.2026
Features Writer
Static Media
10.2024 - 06.2025
Freelance Content Writer
Oatey Company
03.2024 - 10.2026
Copywriting Director
Haute Living
11.2022 - 08.2025
Freelance Copywriter
The Cleveland Copywriter
02.2021 - 10.2026
Marketing Copywriter & Editor
Haute Media Group
02.2021 - 11.2022
Bachelor's degree - Integrated Marketing and Communications
University of Akron