Caroline Kaaria

• Assisted in developing and executing marketing campaigns to enhance brand visibility.
• Managed email marketing initiatives, optimizing open and click-through rates.
• Analyzed campaign performance metrics to inform future marketing strategies.
• Conducted market research to identify consumer trends and preferences.
• Collaborated with cross-functional teams to create engaging content for social media platforms.
• Developed custom marketing collateral tailored to specific audience segments, maximizing campaign impact.
• Tracked various product sales and costs by analyzing and entering sales, business data, and expenses.

LIMURU BOYS HIGH SCHOOL

2025

• Developed engaging lesson plans aligned with curriculum standards.
• Set examinations and marked assessments.
• monitoring students ,supporting academic and co-curricular development.
• Participated in professional development workshops to refine teaching skills.
• Communicated effectively with parents regarding student performance and behavior.
• Assisted in assessing student progress and adapting instruction accordingly.
• Collaborated with colleagues to enhance teaching strategies and share resources.
• Provided individualized support to students requiring additional assistance.
• setting examination and marking assessments.

MR.WATER-MANAGER

• Managed classroom behavior effectively by establishing clear expectations, modeling appropriate conduct, and consistently enforcing established rules and consequences.

JAN 2021-JULY 2025

managed day-to-day operations of water vending business, ensuring seamless service delivery and customer satisfaction

Oversaw production, distribution and customer service to ensure high quality delivery

developed and implemented marketing strategies to expand the customer base

supervised staff managed finances and ensured compliance with operational standards

improved efficiency and profitability through effective management practices

DROP AND SHOP SUPERMARKET-JUNIOR MANAGER

SEP 2019-AUG 2020

Oversaw daily operations, staff supervision and customer satisfaction

managed inventory ,sales and performance reporting to ensure smooth business operations

Enhanced efficiency by streamlining workflows and promoting accountability.

NESIM INVESTMENT LIMITED

JAN 2026-present

Strategic brand leadership: appointed as head of marketing to spearhead the brand's strategic positioning ,market entry ,and category growth within the competitive wellness sector.

consumer education strategy: devised comprehensive marketing strategies aimed at demystifying kombucha, effectively educating the public on its gut health benefits to drive widespread category awareness.

experiential marketing execution: orchestrated high-impact in-store tasting campaigns and product sampling events, directly increasing consumer trial rates and immediate retail conversions

• Led operational teams to enhance service delivery and customer satisfaction.
• Developed training programs to improve staff performance and product knowledge.
• Streamlined inventory management processes to reduce waste and optimize supply chain efficiency.
• Implemented quality control measures that improved product reliability and consistency.

• Assisted in daily operations, ensuring efficient workflow and timely completion of tasks.
• Collaborated with team members to enhance customer service and resolve issues promptly.
• Executed inventory management processes, optimizing stock levels and reducing discrepancies.
• Participated in staff training sessions, promoting best practices for operational efficiency.