CAREN MACHARIA
COMMUNICATIONS & DIGITAL MARKETING SPECIALIST
Kiambu
Summary
Innovative and highly versatile Communication Specialist with extensive experience in strategic communications (internal & external), public relations, media relations, advocacy campaigns, social media management, and digital content development. Adept at positioning brands for visibility, credibility, and impact through strategic storytelling, media engagement, and digital strategy.
To secure a communications role where I can leverage my skills and expertise to help organizations build trust, gain visibility, and enhance engagement—using strategic communication, digital tools, media relations, and advocacy.
Overview
16
16
years of professional experience
Work History
Social Media Manager
Blooms by the Knot and Seeyian Beauty
2025.01 - Current
- Manage social media platforms: content creation, scheduling, community engagement
- Support digital campaigns (Facebook & Instagram Ads)
- Develop visual content including graphics and video edits
Digital Marketing Assistant
AAA Growers Ltd
2023.11 - 2024.12
- Led social media strategy, engagement, and advertising campaigns
- Created marketing collateral (videos, graphics) and monitored analytics
- Conducted market research to enhance audience targeting
- Built strong customer relations via social media interactions
Podcast & YouTube Host
Speak Up Platform
2022.01 - 2023.09
- Hosted and moderated podcast and YouTube discussions
- Developed topics, conducted research, and interviewed guests
- Liaised with local and international partners on collaborative programs
- Supported political and social research relevant to advocacy themes
Administrative Secretary
Perry Fresh Ltd
2016.01 - 2021.01
- Managed office communication, meeting schedules, and record-keeping
- Supported publication processes including writing and editing
- Enhanced organizational efficiency and interpersonal communication
Intern – Marketing & Communication
Wimssy Fresh Dairy
2014.01 - 2014.01
- Supported market research, trend analysis, and product marketing
- Designed presentations and creatives
- Handled customer care and feedback responses
Sales Representative
Dalvine Services Ltd
2010.01 - 2013.01
- Promoted company products and services through presentations
- Built long-term client relationships
- Collaborated across departments to improve customer satisfaction
Education
Bachelor of Applied Communication -
Multimedia University of Kenya
01.2022
Diploma - Public Relations
Mount Kenya University – Nairobi Campus
01.2016
Kenya Certificate of Secondary Education (KCSE) - undefined
St. Elizabeth Academy, Karen
01.2009
Skills
- Strategic communication planning and execution
- Social media management and digital marketing
- Content creation, writing, editing & proofreading
- Photography, video editing & visual storytelling
References
- Ian Ngare ngare, Digital Marketing and Graphic Design, ngare.ian@outlook.com, +254 727 170 008, AAA Growers LTD.
- David, Kariuki, Director, david@perryfresh.com, +254 722 512 341, Perry Fresh Ltd.
- Josephine, Wangari, Director, +254 722 760 451, Dalvine Services Ltd.
Timeline
Social Media Manager
Blooms by the Knot and Seeyian Beauty
2025.01 - Current
Digital Marketing Assistant
AAA Growers Ltd
2023.11 - 2024.12
Podcast & YouTube Host
Speak Up Platform
2022.01 - 2023.09
Administrative Secretary
Perry Fresh Ltd
2016.01 - 2021.01
Intern – Marketing & Communication
Wimssy Fresh Dairy
2014.01 - 2014.01
Sales Representative
Dalvine Services Ltd
2010.01 - 2013.01
Diploma - Public Relations
Mount Kenya University – Nairobi Campus
Kenya Certificate of Secondary Education (KCSE) - undefined
St. Elizabeth Academy, Karen
Bachelor of Applied Communication -
Multimedia University of Kenya